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市場調查報告書

非洲的定位服務 (LBS) 市場 (2016∼2020年)

LBS Market in Africa 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 361483
出版日期 內容資訊 英文 64 Pages
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非洲的定位服務 (LBS) 市場 (2016∼2020年) LBS Market in Africa 2016-2020
出版日期: 2016年06月13日 內容資訊: 英文 64 Pages
簡介

所謂定位服務 (LBS) ,是使用行動設備的地理定位,經由行動通訊網路提供資訊的服務。若使用行動設備的GPS功能,在全球任何地方都能提供、活用地理定位。在室內方面也可透過Wi-Fi和無線LAN、RFID標籤、超音波、紅外線、BLE (Bluetooth low energy ) 等,活用室外同等服務。非洲的LBS市場,預計2016∼2020年以49.39%年複合成長率成長。

本報告提供非洲各國的LBS (定位服務) 市場相關分析,市場概要和結構,市場規模趨勢 (今後5年的預測值),各技術、各用途詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 大供應商的主要服務

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第6章 非洲的定位服務市場:各技術

  • 市場規模與其預測

第7章 室外用LBS市場:各用途的明細

  • 市場規模與其預測

第8章 非洲的定位服務市場推動因素

第9章 推動因素的影響力

第10章 非洲的定位服務市場課題

第11章 推動因素、課題的影響力

第12章 非洲的定位服務市場趨勢

第13章 供應商環境

  • 競爭方案

第14章 主要供應商分析

  • 其他卓越供應商

第15章 附錄

  • 簡稱集

第16章 關於Technavio

目錄
Product Code: IRTNTR9048

About the Location-Based Services (LBS) Market in Africa

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide information.

Technavio's analysts forecast the location-based services market in Africa to grow at a CAGR of 49.39% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the location-based services market in Africa for 2016-2020. To calculate the market size, the report considers revenue generated from the annual sales of the following:

  • LBS applications, software, and digital maps
  • LBS map, mobile LBS, and LBS solution segments

In the LBS map segment, the report considers the revenue generated from the following:

  • Map licenses
  • Map solutions offered by map providers
  • Public sector and enterprise applications that use maps

In the mobile LBS segment, the report considers the revenue generated from the following:

  • LBS applications in global positioning system (GPS)-enabled devices such as smartphones, tablets, and feature phones
  • Sale and licensing of mobile LBS platforms and application program interfaces (API)

Mobile LBS such as mobile location-based search, navigation, advertising, social networking, games, infotainment, weather alerts and forecasts, real estate, and emergency support

In the LBS solutions segment, the report considers the revenue generated from the following:

  • LBS applications used in in-dash devices, portable navigation devices (PND), and handheld LBS devices
  • Mobile applications and services used by individual users for outdoor and fitness-related activities
  • LBS applications used in the government organizations segment (including disaster recovery and emergency services, public transport tracking, and traffic management)
  • LBS applications used in the enterprise users segment, including the automotive, fleet management, telecom, retail, consumer durables, oil and natural gas, aviation, marine, and healthcare domains, as well as small and medium-sized enterprises (SME)

However, the report does not consider the annual sales of smartphones, tablets, or feature phones used by enterprise or government users.

Technavio's report, Location-Based Services (LBS) Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Foursquare
  • Google
  • MTN Group
  • HERE
  • TomTom

Other Prominent Vendors

  • Airtel Africa
  • Asset Telematics
  • Astrata Group
  • Cellfind (Blue Label Telecoms)
  • Ericsson
  • Intertel
  • LocateIT
  • Momo
  • MySidekick
  • mySOS
  • Ruckus Wireless
  • StarTrack
  • TeleCommunication Systems
  • Telenity
  • VigilM
  • Vodacom
  • WestconGroup

Market driver

  • Indoor LBS applications for public safety and emergency support
  • For a full, detailed list, view our report

Market challenge

  • Lack of accuracy and reliability of navigation information
  • For a full, detailed list, view our report

Market trend

  • Increased use of 3D platforms
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Market size and forecast

PART 07: Outdoor LBS market segmentation by application

  • Market size and forecast

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Key vendor analysis

  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product and service offerings
  • Exhibit 02: Percentage of households with Internet access
  • Exhibit 03: Percentage of individuals using Internet
  • Exhibit 04: Mobile broadband subscriptions
  • Exhibit 05: Major mobile features used in Africa
  • Exhibit 06: LBS value chain
  • Exhibit 07: Benefits of LBS
  • Exhibit 08: LBA value chain
  • Exhibit 09: Benefits of location data with respect to mobile marketing and advertising
  • Exhibit 10: LBS market in Africa 2015-2020 ($ millions)
  • Exhibit 11: Five forces analysis
  • Exhibit 12: LBS market in Africa by technology 2015-2020 ($ millions)
  • Exhibit 13: Indoor LBS market in Africa 2015-2020 ($ millions)
  • Exhibit 14: Outdoor LBS market in Africa 2015-2020 ($ millions)
  • Exhibit 15: Outdoor LBS market segmentation by application 2015-2020 ($ millions)
  • Exhibit 16: LBS market in Africa by location-based search and advertising 2015-2020 ($ millions)
  • Exhibit 17: LBS market in Africa by location-based tracking 2015-2020 ($ millions)
  • Exhibit 18: LBS market in Africa by location-based navigation 2015-2020 ($ millions)
  • Exhibit 19: LBS market in Africa by location-based infotainment 2015-2020 ($ millions)
  • Exhibit 20: LBS market in Africa by analytics 2015-2020 ($ millions)
  • Exhibit 21: LBS market in Africa by location-based games and augmented reality 2015-2020 ($ millions)
  • Exhibit 22: Impact of drivers
  • Exhibit 23: Impact of drivers and challenges
  • Exhibit 24: Google: Geographical segmentation by revenue 2014
  • Exhibit 25: MTN Group: Business segmentation by revenue 2014
  • Exhibit 26: TomTom: Business segmentation
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