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市場調查報告書

行動分析的全球市場 (2016∼2020年)

Global Mobile Analytics Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 361469
出版日期 內容資訊 英文 58 Pages
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行動分析的全球市場 (2016∼2020年) Global Mobile Analytics Market 2016-2020
出版日期: 2016年06月10日 內容資訊: 英文 58 Pages
簡介

行動分析與傳統的分析相同,用於分析行動網站的流量。具體來說包含行動裝置的網站訪問數的總計、有效利用,及行動行銷、宣傳活動技術的決策、可最大化能行動流量的手段的選擇 (行動搜尋行銷、行動廣告、桌面推銷、行動網站/服務的文本宣傳活動,其他) 等。全球行動分析市場,預計2016∼2020年以21.33%的年複合成長率成長。

本報告提供全球行動分析市場相關分析,服務概要和市場基本結構,市場規模趨勢 (今後5年的預測值),各平台、各終端用戶、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 大供應商的主要解決方案

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 市場規模與其預測
  • 全球BI (商業智慧)、分析市場一部分的行動分析

第6章 行動分析市場區分:各平台

第7章 行動分析市場區分:各終端用戶

第8章 行動分析市場:各地區

  • 全球行動分析市場:各地區的明細 (最新值)
  • 全球行動分析市場:各地區的趨勢預測 (今後6年份)

第9章 購買標準

第10章 行動分析市場推動因素

第11章 推動因素的影響力

第12章 行動分析市場課題

第13章 推動因素、課題的影響力

第14章 行動分析市場趨勢

第15章 市場趨勢的影響

第16章 波特的五力分析

第17章 供應商環境

  • 競爭方案
  • 其他卓越供應商
  • Adobe Systems
  • Amazon Web Services
  • CA Technologies
  • Google
  • IBM
  • Microsoft

第18章 附錄

  • 簡稱集

第19章 關於Technavio

目錄
Product Code: IRTNTR8583

About the Mobile Analytics Market

Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavio's analysts forecast the global mobile analytics market to grow at a CAGR of 21.33% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile analytics market for 2016-2020. To calculate the market size, we have used the revenue generated through software licenses and subscription fees of the smart phones and tablets.

To calculate the market size, the report includes the following market segments by platforms:

  • iOS
  • Android
  • Windows

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Mobile Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Adobe Systems
  • Amazon Web Services
  • Google
  • IBM
  • Microsoft

Other Prominent Vendors

  • Adjust
  • AdMob
  • Amplitude
  • AppSee
  • Apsalar
  • AskingPoint
  • AT Internet
  • CA Technologies
  • Countly
  • Localytics
  • Mixpanel
  • Netbiscuits
  • Segment.io
  • Upsight
  • Webtrends

Market driver

  • Frequency of security breaches and cyber attacks
  • For a full, detailed list, view our report

Market challenge

  • Lack of skilled analytics professionals
  • For a full, detailed list, view our report

Market trend

  • Increase in focus on BI
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Mobile analytics as part of global BI and analytics market

PART 06: Market segmentation by platforms

PART 07: Market segmentation by end-user

PART 08: Geographical segmentation

  • Global mobile analytics market by region 2015
  • Global mobile analytics market by region 2015-2020

PART 09: Buying criteria

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Impact of trends

PART 16: Five forces analysis

PART 17: Vendor landscape

  • Competitive scenario
  • Other prominent vendors
  • Adobe Systems
  • Amazon Web Services
  • CA Technologies
  • Google
  • IBM
  • Microsoft

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Types of BI and analytics based on technology
  • Exhibit 03: Global mobile analytics market 2015-2020 ($ billions)
  • Exhibit 04: Global BI and analytics market by technology 2015 (% share)
  • Exhibit 05: Global mobile analytics market by platforms 2015 (% share)
  • Exhibit 06: Global mobile analytics market by region 2015 (% share)
  • Exhibit 07: Global mobile analytics market by region 2015-2020 (% share)
  • Exhibit 08: Global mobile analytics market by region 2015-2020 ($ millions)
  • Exhibit 09: Buying criteria
  • Exhibit 10: Impact of drivers
  • Exhibit 11: Impact of drivers and challenges
  • Exhibit 12: Trends and their impact
  • Exhibit 13: Five forces analysis
  • Exhibit 14: Product descriptions
  • Exhibit 15: Solution descriptions
  • Exhibit 16: CA Technologies: Business segmentation by revenue 2015 (%)
  • Exhibit 17: CA Technologies: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 18: CA Technologies: Geographical segmentation by revenue 2015 (%)
  • Exhibit 19: Google: Comparison of advertising revenues and other revenues 2013-2014 ($ billions)
  • Exhibit 20: Google: Geographical segmentation by revenue 2014 (%)
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