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市場調查報告書

行動分析的全球市場:2017年∼2021年

Global Mobile Analytics Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 361469
出版日期 內容資訊 英文 111 Pages
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行動分析的全球市場:2017年∼2021年 Global Mobile Analytics Market 2017-2021
出版日期: 2017年12月21日 內容資訊: 英文 111 Pages
簡介

關於行動分析

行動分析旨在分析與傳統分析類似的行動網站流量和行動應用。使用來自使用行動設備訪問網站或應用程序的訪問者收集的數據。行動分析有助於確定最適合企業的行動行銷宣傳活動,以及最適合處理行動流量的網站和應用的各個方面。該分析包括行動搜索行銷,行動廣告,桌面推廣以及行動網站和服務的文字廣告。

Technavio的分析師預測,從2017年到2021年期間,全球行動分析市場將以20.36%的年複合成長率成長。

本報告提供全球行動分析市場相關調查分析,市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

第3章 調查方法

第4章 簡介

  • 市場概要

第5章 市場情形

  • 市場生態系統
  • 市場特性
  • 市場區隔分析

第6章 市場規模

  • 市場定義
  • 2016年的市場規模
  • 市場規模與預測

第7章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情形

第8章 市場區隔:各平台

  • 市場區隔:各平台
  • 比較:各平台
  • iOS - 市場規模與預測
  • Android - 市場規模與預測
  • Windows - 市場規模與預測
  • 其他 - 市場規模與預測
  • 市場機會:各平台

第9章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 比較:各終端用戶
  • BFSI - 市場規模與預測
  • 醫療保健 - 市場規模與預測
  • 製造 - 市場規模與預測
  • 零售 - 市場規模與預測
  • 其他 - 市場規模與預測
  • 市場機會:各終端用戶

第10章 地區形勢

  • 地理市場區隔
  • 地區比較
  • 南北美洲 - 市場規模與預測
  • 歐洲、中東、非洲地區 - 市場規模與預測
  • 亞太地區 - 市場規模與預測
  • 主要的已開發國家
  • 市場機會

第11章 購買標準

  • 行動分析的購買標準

第12章 決策架構

第13章 成長要素與課題

  • 市場成長要素
  • 市場課題

第14章 市場趨勢

  • BI受到高度的關注
  • BYOD政策採用的增加
  • 社群媒體的整合
  • SaaS為基礎的預測分析

第15章 業者情勢

  • 競爭模式
  • 主要的主要供應商
  • 其他有力的供應商

第16章 供應商分析

  • 供應商概要

第17章 附錄

  • 簡稱清單

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IRTNTR15740

About Mobile Analytics

Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavio's analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Adobe Systems
  • Amazon Web Services
  • Google
  • IBM
  • Microsoft

Other Prominent Vendors

  • Adjust
  • Amplitude
  • Appsee
  • CA Technologies
  • Flurry (Yahoo!)
  • Localytics
  • Segment
  • Upsight
  • Webtrends

Market driver

  • Emergence of big data
  • For a full, detailed list, view our report

Market challenge

  • Lack of skilled analytics professionals
  • For a full, detailed list, view our report

Market trend

  • Growing focus on BI
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

  • Market outline

PART 05: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 06: MARKET SIZING

  • Market definition
  • Market sizing 2016
  • Market size and forecast

PART 07: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 08: MARKET SEGMENTATION BY PLATFORM

  • Segmentation by platform
  • Comparison by platform
  • iOS - Market size and forecast 2016-2021
  • Android - Market size and forecast 2016-2021
  • Windows - Market size and forecast 2016-2021
  • Others - Market size and forecast 2016-2021
  • Market opportunity by platform

PART 09: MARKET SEGMENTATION BY END-USER

  • Segmentation by end-user
  • Comparison by end-user
  • BFSI - Market size and forecast 2016-2021
  • Healthcare - Market size and forecast 2016-2021
  • Manufacturing - Market size and forecast 2016-2021
  • Retail - Market size and forecast 2016-2021
  • Others - Market size and forecast 2016-2021
  • Market opportunity by end-user

PART 10: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2016-2021
  • EMEA - Market size and forecast 2016-2021
  • APAC - Market size and forecast 2016-2021
  • Key leading countries
  • Market opportunity

PART 11: BUYING CRITERIA

  • Buying criteria for mobile analytics

PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 14: MARKET TRENDS

  • Growing focus on BI
  • Increase in adoption of BYOD policy
  • Integration with social media
  • SaaS-based predictive analytics

PART 15: VENDOR LANDSCAPE

  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors

PART 16: VENDOR ANALYSIS

  • Vendor overview

PART 17: APPENDIX

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Parent market: Global BI market 2016 ($ bn)
  • Exhibit 02: Related market: Global software analytics market 2016 ($ bn)
  • Exhibit 03: Global BI market: Overview
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - inclusions and exclusions checklist
  • Exhibit 07: Market size 2016
  • Exhibit 08: Validation techniques employed for market sizing - 2016
  • Exhibit 09: Global - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 10: Global - Year-over-year growth 2017-2021 (%)
  • Exhibit 11: Five forces analysis 2016
  • Exhibit 12: Five forces analysis 2021
  • Exhibit 13: Bargaining power of buyers
  • Exhibit 14: Bargaining power of suppliers
  • Exhibit 15: Threat of new entrants
  • Exhibit 16: Threat of substitutes
  • Exhibit 17: Threat of rivalry
  • Exhibit 18: Five forces analysis
  • Exhibit 19: Platform - Market share 2016-2021 (%)
  • Exhibit 20: Comparison by platform
  • Exhibit 21: iOS - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 22: iOS - Year-over-year growth 2017-2021 (%)
  • Exhibit 23: Android - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 24: Android - Year-over-year growth 2017-2021 (%)
  • Exhibit 25: Windows - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 26: Windows - Year-over-year growth 2017-2021 (%)
  • Exhibit 27: Others - Market size and forecast 2016-2021 ($ mn)
  • Exhibit 28: Others - Year-over-year growth 2017-2021 (%)
  • Exhibit 29: Market opportunity by platform
  • Exhibit 30: End-user - Market share 2016-2021 (%)
  • Exhibit 31: Comparison by end-user
  • Exhibit 32: BFSI - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 33: BFSI - Year-over-year growth 2017-2021 (%)
  • Exhibit 34: Healthcare - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 35: Healthcare - Year-over-year growth 2017-2021 (%)
  • Exhibit 36: Manufacturing - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 37: Manufacturing - Year-over-year growth 2017-2021 (%)
  • Exhibit 38: Retail - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 39: Retail - Year-over-year growth 2017-2021 (%)
  • Exhibit 40: Others - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 41: Others - Year-over-year growth 2017-2021 (%)
  • Exhibit 42: Market opportunity by end-user
  • Exhibit 43: Global - Market share by geography 2016-2021 (%)
  • Exhibit 44: Regional comparison
  • Exhibit 45: Americas - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 46: Americas - Year-over-year growth 2017-2021 (%)
  • Exhibit 47: Top 3 countries in Americas
  • Exhibit 48: EMEA - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 49: EMEA - Year-over-year growth 2017-2021 (%)
  • Exhibit 50: Top 3 countries in EMEA
  • Exhibit 51: APAC - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 52: APAC - Year-over-year growth 2017-2021 (%)
  • Exhibit 53: Top 3 countries in APAC
  • Exhibit 54: Key leading countries
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