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市場調查報告書

中國的影音串流市場:2016年∼2020年

Video Streaming Market in China 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 359301
出版日期 內容資訊 英文 59 Pages
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中國的影音串流市場:2016年∼2020年 Video Streaming Market in China 2016-2020
出版日期: 2016年05月24日 內容資訊: 英文 59 Pages
簡介

中國的寬頻用戶基礎是全球最大的,大多數用戶透過行動裝置連接網際網路。儘管中國的寬頻速度在全球算低,預計今後的市場也將成長。中國的影音串流市場,預計2016年∼2020年期間,以年複合成長率29.74%成長。

本報告提供全球影音串流市場相關調查分析,市場概要,各市場區隔考察,推動市場的要素,主要企業等相關整體分析彙整。

第1章 摘要整理

第2章 報告的範圍

第3章 市場調查的方法

  • 調查方法
  • 經濟指標

第4章 簡介

第5章 產業概要

  • 中國的影音串流的發展
  • 影音串流的機制
  • 中國的影音串流的供應鏈
  • 中國的影音串流市場最近的發展

第6章 中國的寬頻基礎設施

  • 中國的寬頻基礎設施概要
  • 中國的網際網路利用:各行業
  • 網際網路上的金錢交易

第7章 市場的狀況

  • 全球影音串流市場
  • 市場規模與預測
  • 波特的五力分析

第8章 市場區隔:收益

第9章 市場魅力

第10章 購買標準

第11章 影音串流的全球市場和中國市場比較

第12章 推動市場的要素

  • 方便的娛樂需求
  • 國營電視的娛樂節目很少
  • 智慧型手機用影音串流的增加

第13章 促進要素的影響

第14章 市場課題

第15章 促進要素與課題的影響

第16章 市場趨勢

第17章 供應商狀況

  • 競爭模式
  • 主要供應商
  • 其他主要供應商

第18章 附錄

第19章 Technavio的其他報告

目錄
Product Code: IRTNTR9542

About the Video Streaming Market in China

China has the largest broadband user base in the world, with the majority of users accessing the internet through mobile devices. Despite high broadband penetration, China has one of the slowest broadband speeds globally. This trend is expected to change, following the network architecture improvements such as the completion of the two-year project to increase the number of nationwide internet traffic hubs from three to ten. DSL was the initial driving force for the growth of fixed broadband in China, which was followed later by Ethernet passive optical network (EPON) fiber and gigabit passive optical network (GPON) fiber.

China will be investing an estimated $22 billion by 2020 to expand broadband internet to remote and underserved parts of the country. More than 20 million households will gain better internet services as part of the plan. The plan covers 98% the country's villages and includes 50,000 villages that currently do not have access to broadband.

Technavio's analysts forecast the video streaming market in China to grow at a CAGR of 29.74% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the video streaming market in China for 2016-2020. To calculate the market size, the report considers revenue generated from advertisements, copyright distribution, value-added services, and others.

Technavio's report, Video Streaming Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Cntv.cn
  • iQIYI
  • Kankan
  • PPTV
  • Sohu
  • Tencent
  • Youku Tudou

Other Prominent Vendors

  • 360 Kan
  • 56.com
  • Baidu Video
  • M1905
  • pps.tv
  • V.qq
  • Video Sina

Market driver

  • Demand for affordable entertainment
  • For a full, detailed list, view our report

Market challenge

  • Government restrictions
  • For a full, detailed list, view our report

Market trend

  • Ban on international television series
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry overview

  • Evolution of video streaming in China
  • Video streaming working mechanism
  • Chinese video streaming supply chain
  • Recent developments in video streaming market in China

PART 06: Broadband infrastructure in China

  • Broadband infrastructure in China: Overview
  • Internet usage by occupation in China
  • Money transactions made through internet

PART 07: Market landscape

  • Global video streaming market
  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by revenue

  • Video streaming market share in China by revenue 2015-2020
  • Comparison of video streaming market in China by revenue
  • Video streaming market in China by advertisement revenue
  • Video streaming market in China by copyright distribution revenue
  • Video streaming market in China by value-added service revenue
  • Video streaming market in China by revenue from other sources

PART 09: Market attractiveness

  • Market attractiveness by mode of revenue generation

PART 10: Buying criteria

PART 11: Comparison of China with the global video streaming market

  • Overview of Chinese market
  • Chinese video streaming market compared to rest of world

PART 12: Market drivers

  • Demand for affordable entertainment
  • Scarcity of entertainment programs on state-operated TV
  • Increase in video streaming on smartphones

PART 13: Impact of drivers

PART 14: Market challenges

  • Government restrictions
  • Internet connectivity issues

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Ban on international television series
  • Diversified video portfolio
  • Growth in video streaming on smart TVs

PART 17: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Evolution of video streaming in China
  • Exhibit 03: Video streaming working mechanism
  • Exhibit 04: Chinese video streaming supply chain
  • Exhibit 05: Investment made by major vendors for content purchases 2013-2015 ($ millions)
  • Exhibit 06: Percentage of TV programming and streamed content viewership in China 2015
  • Exhibit 07: Internet penetration by type of population 2011-2015
  • Exhibit 08: Internet browsing frequency in China 2015
  • Exhibit 09: Internet usage by occupation in China 2014-2015
  • Exhibit 10: Online money transactions
  • Exhibit 11: Video streaming market comparison of China and US by revenue 2015 ($ billions)
  • Exhibit 12: Video streaming market in China 2015-2020 ($ billions)
  • Exhibit 13: Five forces analysis
  • Exhibit 14: Video streaming market share in China by revenue 2015
  • Exhibit 15: Video streaming market share in China by revenue 2020
  • Exhibit 16: Video streaming market in China by revenue 2015-2020 ($ billions)
  • Exhibit 17: Video streaming market in China by advertisement revenue 2015-2020 ($ billions)
  • Exhibit 18: Top five sources of revenue in video streaming market in China through advertisements 2015
  • Exhibit 19: Video streaming market in China by copyright distribution revenue 2015-2020 ($ billions)
  • Exhibit 20: Video streaming market in China by value added service revenue 2015-2020 ($ billions)
  • Exhibit 21: Video streaming market in China by revenue from other sources 2015-2020 ($ billions)
  • Exhibit 22: Market attractiveness by mode of revenue generation
  • Exhibit 23: Buying criteria for video streaming market
  • Exhibit 24: Value of products exported from China 2015
  • Exhibit 25: Top five online streaming websites in China by number of unique visitors 2015 (millions)
  • Exhibit 26: Video streaming on smartphones by age 2015
  • Exhibit 27: Impact of drivers
  • Exhibit 28: Number of internet users in China 2011-2015 (millions)
  • Exhibit 29: Impact of drivers and challenges
  • Exhibit 30: List of banned content in China
  • Exhibit 31: Video streaming market share by vendors 2015 (revenue)
  • Exhibit 32: Price comparison of paid usage for top video streaming websites 2015
  • Exhibit 33: Streaming apps downloaded by users in 2015
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