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市場調查報告書

中國的B2C的電子商務市場:2016∼2020年

Business-to-Consumer E-Commerce Market in China 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 358006
出版日期 內容資訊 英文 84 Pages
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中國的B2C的電子商務市場:2016∼2020年 Business-to-Consumer E-Commerce Market in China 2016-2020
出版日期: 2016年05月09日 內容資訊: 英文 84 Pages
簡介

網路零售是B2C的電子商務的一部分,意思是在網路上的交易。B2C的電子商務市場上銷售豐富多彩的產品,服裝,鞋,配件,消費者家電,電子設備,美容、護理產品,嬰幼兒與母親用商品,食品和飲料,其他產品等分成各種類別擴展。

本報告提供中國的B2C的電子商務市場目前方案和成長的展望,專家的意見為基礎市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 國家簡介:中國

  • 經濟指標

第6章 市場展望

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第7章 購買所使用的各終端市場分類

  • 購買所使用的各終端市場分類

第8章 客戶範疇的分類

  • 客戶各類別的市場分類

第9章 各類型產品的市場分類

  • 各類型產品的中國的B2C 電子商務市場
  • 服裝、鞋、配件
  • 消費者家電、電子設備
  • 美容、護理產品
  • 幼兒、母親用產品
  • 書籍
  • 食品和飲料
  • 其他

第10章 市場促進要素

  • 網際網路和智慧型手機的滲透度上升增加線上支出
  • 每季節銷售的增加
  • 免運費與簡單的退貨
  • 簡單的付款方法與時間不足的擴大

第11章 促進要素與其影響

第12章 市場課題

  • 仿冒品的威脅
  • 付款方法的成長緩慢
  • 政府的法規和稅金
  • 商品返還的增加
  • 零售不動產的成長
  • 觸控要素的缺乏

第13章 促進要素的影響與課題

第14章 市場趨勢

  • 行動商務的成長
  • 數位付款服務的廣為流行
  • 社群媒體、行銷
  • 只線上品牌和產品的增加
  • 全方位流通管道零售
  • 無人機投遞方式

第15章 供應商的展望

  • 競爭方案
  • Alibaba
  • Dangdang (E-commerce China Dangdang)
  • JD.com
  • Suning (Suning Commerce Group)
  • Vipshop
  • 其他重要供應商

第16章 關於Technavio

目錄
Product Code: IRTNTR9327

About the Business-to-Consumer e-Commerce Market

Online retail is a part of B2C e-commerce and refers to commerce activities over the Internet. A wide range of products is sold in the B2C e-commerce market, and these broadly fall under one of these product categories: apparel, footwear, and accessories; consumer electronics and electricals; beauty and personal care; infants and mothers; publications; food and beverages; and other products.

The sheer consumption potential of China has resulted in the country gaining the interest of retailers across the world. While traditional retailing has a significant hold in the retail space in the country, e-commerce has gained considerable traction in the last few years. Within the e-commerce space, the B2C space in particular has been the interest of global heavyweights such as Amazon and Alibaba, which are active in multiple verticals in the online retailing space.

Technavio's analysts forecast the B2C e-Commerce Market in China to grow at a CAGR of 30.62% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the B2C e-Commerce Market in China for 2016-2020. To calculate the market size, the report considers the revenue generated from the online business-to-consumer sales of products such as apparel, footwear, accessories, consumer electronics and electricals, cosmetics, food and beverages, infants and mothers, publications and others.

Technavio's report, B2C e-Commerce Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Alibaba
  • Dangdang
  • JD.com
  • Suning (Suning Commerce Group)
  • Vipshop

Other Prominent Vendors

  • Amazon China
  • Best Buy
  • GOME
  • Jumei
  • LightInTheBox
  • Overstock
  • Rakuten
  • Sun Art
  • Walmart
  • Yixun

Market driver

  • Free shipping and hassle-free returns
  • For a full, detailed list, view our report

Market challenge

  • Slow pace of growth in payment options
  • For a full, detailed list, view our report

Market trend

  • Growth of m-commerce
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Country profile: China

  • Economic indicators

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by device used for shopping

  • Market segmentation by device used for shopping

PART 08: Market segmentation by customer category

  • Market segmentation by customer category

PART 09: Market segmentation by product category

  • B2C e-commerce market in China by product category
  • Apparel, footwear, and accessories
  • Consumer electronics and electricals
  • Beauty and personal care products
  • Infants' and mothers' products
  • Publications
  • Food and beverages
  • Other products

PART 10: Market drivers

  • Growing Internet and smartphone penetration and rise in online spending
  • Growing seasonal sales
  • Free shipping and hassle-free returns
  • Easy payment options and increase in time poverty

PART 11: Impact of drivers

PART 12: Market challenges

  • Threat from counterfeit products
  • Slow pace of growth in payment options
  • Government regulations and taxes
  • Increase in product returns
  • Growing retail real estate
  • Absence of touch element

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Growth of m-commerce
  • Rising popularity of digital payment services
  • Social media marketing
  • Rise of online-only brands and products
  • Omni-channel retailing
  • Unmanned aerial vehicles as mode of delivery

PART 15: Vendor landscape

  • Competitive scenario
  • Alibaba
  • Dangdang (E-commerce China Dangdang)
  • JD.com
  • Suning (Suning Commerce Group)
  • Vipshop
  • Other prominent vendors

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Key characteristics of the market
  • Exhibit 02: Insights into consumer behavior
  • Exhibit 03: Market opportunities
  • Exhibit 04: Logistics strategies
  • Exhibit 05: Criteria for brands to select a particular e-retailer
  • Exhibit 06: Merchandising management
  • Exhibit 07: Market entry barriers
  • Exhibit 08: China: Key economic indicators 2014
  • Exhibit 09: Population in China 2009-2014 (billions)
  • Exhibit 10: GDP per capita in China 2009-2014 ($)
  • Exhibit 11: Employment to population ratio in China 2009-2014
  • Exhibit 12: Internet penetration rate in China 2009-2014
  • Exhibit 13: Mobile subscription rate in China 2009-2014
  • Exhibit 14: Retail market in China 2015-2020 ($ trillions)
  • Exhibit 15: Brick-and-mortar retail versus e-commerce in China 2015 and 2020
  • Exhibit 16: Brick-and-mortar retail versus e-commerce in China 2010-2015 ($ trillions)
  • Exhibit 17: Brick-and-mortar retail versus e-commerce in China 2010-2015 (% of total retail)
  • Exhibit 18: Brick-and-mortar retail versus e-commerce in China 2015-2020 ($ trillions)
  • Exhibit 19: Brick-and-mortar retail versus e-commerce in China 2015-2020 (% of total retail)
  • Exhibit 20: Brick-and-mortar retail market in China 2015-2020 ($ trillions)
  • Exhibit 21: E-commerce market in China 2015-2020 ($ trillions)
  • Exhibit 22: B2C versus C2C e-commerce in China 2015 and 2020
  • Exhibit 23: B2C versus C2C e-commerce in China 2010-2015 ($ billions)
  • Exhibit 24: B2C versus C2C e-commerce in China 2010-2015 (% of total e-commerce)
  • Exhibit 25: B2C versus C2C e-commerce in China 2015-2020 ($ billions)
  • Exhibit 26: B2C versus C2C e-commerce in China 2015-2020 (% of total e-commerce)
  • Exhibit 27: C2C e-commerce market in China 2015-2020 ($ billions)
  • Exhibit 28: Digital buyers: China versus world 2014 and 2015 (millions of people)
  • Exhibit 29: Digital buyers in China 2015-2020 (millions of people)
  • Exhibit 30: Digital buyer penetration rate in China 2015-2020 (% of total digital population)
  • Exhibit 31: Digital buyers: China versus ROW 2014 and 2015 (millions of people)
  • Exhibit 32: Digital buyers: China versus ROW 2014 and 2015 (% of global digital buyers)
  • Exhibit 33: B2C e-commerce market in China 2015-2020 ($ billions)
  • Exhibit 34: Five forces analysis
  • Exhibit 35: Market segmentation by device used for shopping 2010-2015 ($ billions)
  • Exhibit 36: Market segmentation by device used for shopping 2010-2015 (% of total)
  • Exhibit 37: Market segmentation by device used for shopping 2015 and 2020 (% of total)
  • Exhibit 38: Market segmentation by device used for shopping 2015-2020 ($ billions)
  • Exhibit 39: Market segmentation by device used for shopping 2015-2020 (% of total)
  • Exhibit 40: B2C e-commerce market in China via PC 2015-2020 ($ billions)
  • Exhibit 41: B2C e-commerce market in China via mobile device 2015-2020 ($ billions)
  • Exhibit 42: Ratio of mobile Internet users to other Internet users in China 2014
  • Exhibit 43: Ratio of mobile Internet users to rest of the population in China 2014
  • Exhibit 44: Ratio of m-commerce users to other mobile Internet users in China 2014
  • Exhibit 45: Market segmentation by customer category 2015 (% of revenue)
  • Exhibit 46: B2C e-commerce market in China by product category
  • Exhibit 47: B2C e-commerce market in China by product category 2015 and 2020
  • Exhibit 48: B2C e-commerce market in China by product category 2015-2020 ($ billions)
  • Exhibit 49: B2C e-commerce market in China for apparel, footwear, and accessories 2015-2020 ($ billions)
  • Exhibit 50: B2C e-commerce market in China for consumer electronics and electricals 2015-2020 ($ billions)
  • Exhibit 51: B2C e-commerce market in China for beauty and personal care products 2015-2020 ($ billions)
  • Exhibit 52: B2C e-commerce market in China for infants' and mothers' products 2015-2020 ($ billions)
  • Exhibit 53: B2C e-commerce market in China for publications 2015-2020 ($ billions)
  • Exhibit 54: B2C e-commerce market in China for food and beverages 2015-2020 ($ billions)
  • Exhibit 55: B2C e-commerce market in China for other products 2015-2020 ($ billions)
  • Exhibit 56: Smartphone penetration rate in China 2015-2020 (% of total mobile phone users)
  • Exhibit 57: Smartphone users in China 2015-2020 (millions of people)
  • Exhibit 58: Other factors driving market growth
  • Exhibit 59: Impact of drivers
  • Exhibit 60: Other factors hindering market growth
  • Exhibit 61: Impact of drivers and challenges
  • Exhibit 62: Online payments in China 2015-2020 ($ trillions)
  • Exhibit 63: Social media users in China 2015 (% of total population)
  • Exhibit 64: Mobile social media users in China 2015 (% of total population)
  • Exhibit 65: Omni-channel strategy by Alibaba Group: Advanced shopping experiences
  • Exhibit 66: Other factors that impact market growth
  • Exhibit 67: Alibaba: Business segmentation by revenue 2015
  • Exhibit 68: Alibaba: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Exhibit 69: Dangdang: Business segmentation by revenue 2015
  • Exhibit 70: Dangdang: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Exhibit 71: JD.com: Business segmentation by revenue 2015
  • Exhibit 72: JD.com: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 73: Suning: Product segmentation by revenue 2015
  • Exhibit 74: Suning: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 75: Suning: Geographical segmentation by revenue 2015
  • Exhibit 76: Vipshop: Business segmentation by revenue 2015
  • Exhibit 77: Vipshop: Business segmentation by revenue 2014 and 2015 ($ billions)
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