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市場調查報告書

編程廣告支出的全球市場:2016年∼2020年

Global Programmatic Advertising Spending Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 357333
出版日期 內容資訊 英文 54 Pages
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編程廣告支出的全球市場:2016年∼2020年 Global Programmatic Advertising Spending Market 2016-2020
出版日期: 2016年04月25日 內容資訊: 英文 54 Pages
簡介

全球編程廣告支出市場預測在2016年∼2020年間將以年複合成長率 (CAGR) 20.56%的速度成長。

本報告提供全球編程廣告支出市場相關調查分析,提供您市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 市場區隔:各類型

  • 各類型
  • 公開競標
  • 自動保證
  • 邀請者限制
  • 自由定率

第7章 市場魅力:各類型

  • 各類型

第8章 市場區隔:各設備

  • 各設備
  • 桌上型電腦(桌面)
  • 行動

第9章 市場魅力:各設備

  • 各設備

第10章 購買標準

第11章 地理位置區分

  • 地理位置區分
  • 南北美洲
  • 歐洲·中東·非洲
  • 亞太地區

第12章 主要國家

第13章 市場魅力

  • 各地區

第14章 推動市場要素

第15章 推動因素的影響

第16章 市場課題

第17章 推動因素與課題的影響

第18章 市場趨勢

第19章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第20章 附錄

  • 簡稱清單

第21章 關於Technavio

圖表

目錄
Product Code: IRTNTR9272

About Programmatic Advertising Spending

Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publisher's content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the user's profile, an ad is displayed within 0.05 seconds of the user opening the publisher's content.

If no campaign targets a user's profile, the server seeks to match the impression programmatically by requesting response from traders, ad networks, and supply side platforms. If the impression is not cleared, the server may seek to erase the impression in a direct programmatic way through private exchanges. Even then, if the impression is not cleared, the request is forwarded to an open ad exchange, aiming to achieve liquidity. Open ad-exchange sends a bid request containing information about the user's browser, website URL, and ad type to multiple bidders that include traders, ad networks, and demand-side platforms.

Technavio's analysts forecast the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • ONE by AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video

Other Prominent Vendors

  • Adconion Media Group
  • AppNexus
  • Convertro
  • Criteo
  • Darriens Media Exchange
  • Facebook
  • Google
  • Kontera
  • LiveRail
  • Microsoft
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • StickyADS.tv
  • TobeMogul

Market driver

  • Growth in video RTB
  • For a full, detailed list, view our report

Market challenge

  • Lack of quality inventory
  • For a full, detailed list, view our report

Market trend

  • Rapid growth in APAC and South America
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global programmatic advertising market segmentation by type
  • Global programmatic advertising market by open auction
  • Global programmatic advertising market by automated guaranteed
  • Global programmatic advertising market by invitation-only
  • Global programmatic advertising market by unreserved fixed-rate

PART 07: Market attractiveness by type

  • Market attractiveness by type

PART 08: Market segmentation by device

  • Global programmatic advertising market by device
  • Global programmatic advertising market by desktop
  • Global programmatic advertising market by mobile

PART 09: Market attractiveness by device

  • Market attractiveness by device

PART 10: Buying criterion

PART 11: Geographical segmentation

  • Geographical segmentation of global programmatic advertising market
  • Programmatic advertising market in Americas
  • Programmatic advertising market in EMEA
  • Programmatic advertising market in APAC

PART 12: Key leading countries

PART 13: Market attractiveness

  • Market attractiveness by geography

PART 14: Market drivers

PART 15: Impact of drivers

PART 16: Market challenges

PART 17: Impact of drivers and challenges

PART 18: Market trends

PART 19: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 20: Appendix

  • List of abbreviation

PART 21: Explore Technavio

List of Exhibits

  • Exhibit 01: Market segmentation of global programmatic advertising market
  • Exhibit 02: Global programmatic advertising market 2016-2020 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global programmatic advertising market segmentation by type in 2015
  • Exhibit 05: Features of various types of programmatic advertising
  • Exhibit 06: Global programmatic advertising market segmentation by type in 2020
  • Exhibit 07: Global programmatic advertising market segmentation by open auction 2016-2020 ($ billions)
  • Exhibit 08: Global programmatic advertising market segmentation by automated guaranteed 2016-2020 ($ billions)
  • Exhibit 09: Global programmatic advertising market segmentation by invitation-only 2016-2020 ($ billions)
  • Exhibit 10: Global programmatic advertising market segmentation by unreserved fixed-rate 2016-2020 ($ billions)
  • Exhibit 11: Market attractiveness of global programmatic advertising market by type during the forecast period
  • Exhibit 12: Global programmatic advertising market by device in 2015
  • Exhibit 13: Global programmatic advertising market by device in 2020
  • Exhibit 14: Global programmatic advertising market by desktop 2016-2020 ($ billions)
  • Exhibit 15: Global shipments of desktop, smartphone and tablet 2011-2015 (millions)
  • Exhibit 16: Global programmatic advertising market by mobile 2016-2020 ($ billions)
  • Exhibit 17: Market attractiveness of global programmatic advertising market by device during the forecast period
  • Exhibit 18: Geographical segmentation of global programmatic advertising market 2016-2020 ($ billions)
  • Exhibit 19: Programmatic advertising market in Americas 2016-2020 ($ billions)
  • Exhibit 20: Programmatic advertising market in EMEA 2016-2020 ($ billions)
  • Exhibit 21: Programmatic advertising market in APAC 2016-2020 ($ billions)
  • Exhibit 22: Market share by revenue of top 10 countries in global programmatic advertising
  • Exhibit 23: Market attractiveness of the global programmatic advertising market in various geographies during the forecast period
  • Exhibit 24: Impact of drivers
  • Exhibit 25: Impact of drivers and challenges
  • Exhibit 26: Programmatic advertising on mobile web and mobile applications in 2014 and 2015
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