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市場調查報告書

零售分析的全球市場:2016-2020年

Global Retail Analytics Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 350512
出版日期 內容資訊 英文 43 Pages
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零售分析的全球市場:2016-2020年 Global Retail Analytics Market 2016-2020
出版日期: 2016年01月20日 內容資訊: 英文 43 Pages
簡介

以行銷及銷售決策的最佳化為目標的零售分析的全球市場,預計從2016年到2020年以20.59%的年複合成長率成長。

本報告提供全球零售分析的市場相關調查、市場及產品概要、軟體許可證/推動/維修的收益規模的變化與預測、各功能及各地區的明細、主要市場趨勢與市場的各種影響因素分析、競爭環境、主要供應商的產品、解決方案概要等彙整資料。

第1章 摘要整理

  • 焦點

第2章 調查範圍

  • 主要供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場環境

  • 市場概要
  • 分析引進零售產業
  • 市場規模、預測

第6章 市場分析:各功能

  • 市場概要
  • 零售分析的各種類型:各功能

第7章 地區分析

  • 全球零售分析市場:各地區
  • 南北美洲
  • 歐洲、中東、非洲
  • 亞太地區

第8章 主要國家

第9章 市場推動因素

第10章 推動因素的影響

第11章 市場課題

第12章推動因素、課題的影響

第13章 市場趨勢

第14章 波特的五力分析

第15章 主要供應商分析

  • 供應商環境
  • 產品、解決方案概要
  • 其他的有力供應商

第16章 附錄

第17章 關於Technavio

圖表

目錄
Product Code: IRTNTR8565

About Retail Analytics

Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas:

  • Price rules and performance target management
  • Demand forecasting
  • Price and promotion modeling
  • Price and promotion optimization
  • Category management
  • Store clustering and price zone definition
  • Product assortment selection
  • Markdowns optimization
  • Competition analysis
  • Market basket analysis

Retailers have to analyze terabytes of data to understand consumer needs accurately. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools in areas of customer intelligence, merchandising intelligence, and operational intelligence. Retail analytics tools help them understand customers and businesses better and increase their market shares.

Technavio's analysts forecast the global retail analytics market to grow at a CAGR of 20.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global retail analytics market for 2016-2020. To calculate the market size, the report considers revenue generated from software licenses, support and maintenance, and subscriptions from analytics applications in the retail industry.

The market is divided into the following segments based on functions:

  • Consumer analytics
  • Marketing analytics
  • Supply chain analytics
  • Merchandising and in-store analytics

Technavio's report, Global Retail Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Angoss Software
  • Experian
  • IBM
  • Microsoft
  • Oracle
  • SAP
  • SAS institute

Other Prominent Vendors

  • Adobe
  • Information Builders
  • Infor
  • MicroStrategy
  • QlikTech
  • Tableau
  • Tibco Software

Market driver

  • Increasing volume of data from retail sector
  • For a full, detailed list, view our report

Market challenge

  • High cost of implementation and upgrading
  • For a full, detailed list, view our report

Market trend

  • Shift toward predictive analytics tools
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Applications of analytics in retail industry
  • Market size and forecast

PART 06: Market segmentation by function

  • Market overview
  • Types of retail analytics by function

PART 07: Geographical segmentation

  • Global retail analytics market segmentation by region 2015
  • Retail analytics market in Americas
  • Retail analytics market in EMEA
  • Retail analytics market in APAC

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Five forces analysis

PART 15: Key vendor analysis

  • Vendor landscape
  • Description of products and solutions
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Retail analytics market segmentation
  • Exhibit 03: Applications of analytics in retail industry
  • Exhibit 04: Global retail analytics market 2015-2020 ($ billions)
  • Exhibit 05: Global retail analytics market by function 2015
  • Exhibit 06: Global retail analytics market by function 2015-2020
  • Exhibit 07: Types of retail analytics by function
  • Exhibit 08: Global retail analytics market segmentation by region 2015
  • Exhibit 09: Global retail analytics market by region 2015-2020
  • Exhibit 10: Global retail analytics market by region 2015-2020 ($ billions)
  • Exhibit 11: Impact of drivers
  • Exhibit 12: Impact of drivers and challenges
  • Exhibit 13: Five forces analysis
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