Cover Image
市場調查報告書

數位雜誌出版的全球市場 (2016∼2020年)

Global Digital Magazine Publishing Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 350038
出版日期 內容資訊 英文 49 Pages
訂單完成後即時交付
價格
Back to Top
數位雜誌出版的全球市場 (2016∼2020年) Global Digital Magazine Publishing Market 2016-2020
出版日期: 2016年01月13日 內容資訊: 英文 49 Pages
簡介

所謂數位雜誌,是在網際網路上出版的雜誌。由於比紙媒體容易獲取和便宜的訂閱費用,環保顧慮等而受許多讀者喜歡。還有也可嵌入照片和語音、影片、網站的鏈接等互動的內容,按照終端用戶的搜尋標準顯示的自訂廣告,也使收益和讀者增加。許多企業想在這樣的雜誌打廣告,使得雜誌公司的收益增加。

本報告提供數位雜誌出版的全球市場的目前方案和成長的展望,以專家意見為基礎的市場分析、主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 終端用戶的分類
  • 基準年
  • 供應商的分類
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場展望

  • 市場概要
  • 市場規模與預測
  • 雜誌出版的全球市場上數位雜誌的佔有率
  • 波特的五力分析

第6章 各產品市場分類

  • 各產品中的數位雜誌出版的全球市場
  • 消費者取向數位雜誌的全球市場
  • 商務數位雜誌的全球市場

第7章 地區分類

  • 數位雜誌的全球市場的地區分類
  • 南北美洲的數位雜誌出版
  • 歐洲、中東、非洲的數位雜誌出版
  • 亞太地區的數位雜誌出版

第8章 主要國家

  • 美國
  • 英國

第9章 市場促進要素

  • 紙雜誌的人氣低迷
  • 多種類的數位雜誌的有效性
  • 對消費者取向數位雜誌的需求增加
  • 可支配所得的增加
  • 行動終端與網路的滲透度增加
  • 對銷路的非依賴性

第10章 促進要素與其影響

第11章 市場課題

  • 競爭加劇造成價格競爭
  • 替代品容易到手
  • 整合的問題

第12章 促進要素的影響與課題

第13章 市場趨勢

  • 計劃廣告的急速成長
  • 媒體的展望的轉移
  • 廣告的創新
  • 觀眾的片斷化

第14章 主要考察

  • 各種類的數位內容訪問的受訪者比例

第15章 供應商的展望

  • 競爭方案
  • 競爭分析
  • 其他重要供應商

第16章 主要供應商分析

  • Bloomberg
  • Forbes
  • Hearst
  • Meredith
  • Time

第17章 附屬資料

第18章 關於Technavio

目錄
Product Code: IRTNTR8030

About Digital Magazine Publishing

A digital magazine refers to a magazine that is published on the Internet. These are preferred by a greater proportion of readers due to their ease of access, cheaper subscription costs, and eco-friendliness compared to their printed counterparts.

The digital platform also allows an inlay of other interactive contents such as graphics, audios, videos, and hyperlinks to other websites. Customized advertisements that are displayed according to the search criteria of end-users generate more revenue and higher purchase rates. Many companies prefer these magazines for advertisements, which consequently increase the revenue of the magazine publisher.

Technavio's analysts forecast the global digital magazine publishing market to grow at a CAGR of 20.36% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital magazine publishing market for 2016-2020. To calculate the market size, the report considers the revenue generated from circulation and advertising of digital consumer and trade magazines in:

  • The Americas
  • Asia-Pacific (APAC)
  • Europe, the Middle East, and Africa (EMEA)

Technavio's report, Global Digital Magazine Publishing Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Bloomberg
  • Forbes
  • Hearst
  • Meredith
  • Time

Other Prominent Vendors

  • Advance Publication
  • American Media
  • New York Media
  • Pamela Drucker Mann
  • Trusted Media Brands
  • Rodale
  • TEN: The Enthusiast Network
  • The Newsweek Daily Beast
  • Wenner Media

Market driver

  • Declining popularity of print magazines
  • For a full, detailed list, view our report

Market challenge

  • Intense competition leading to price wars
  • For a full, detailed list, view our report

Market trend

  • Rapid growth in programmatic advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • End-user segments
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Market size and forecast
  • Share of digital magazine publishing in global magazine publishing market
  • Five forces analysis

PART 06: Market segmentation by product

  • Global digital magazine publishing market by product
  • Global digital consumer magazine market
  • Global digital trade magazine market

PART 07: Geographical segmentation

  • Geographical segmentation of global digital magazine publishing market
  • Digital magazine publishing market in the Americas
  • Digital magazine publishing market in EMEA
  • Digital magazine publishing market in APAC

PART 08: Key leading countries

  • US
  • UK

PART 09: Market drivers

  • Declining popularity of print magazines
  • Multi-genre availability of digital magazines
  • Growing demand for digital consumer magazines
  • Increase in disposable income
  • Increased penetration of mobile devices and the Internet
  • Not dependent on distribution channel

PART 10: Impact of drivers

PART 11: Market challenges

  • Intense competition leading to price wars
  • Availability of substitutes
  • Integration issues

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Rapid growth in programmatic advertising
  • Shift in media landscape
  • Innovation in advertisements
  • Audience fragmentation

PART 14: Key insights

  • Share of respondents accessing digital content by genre

PART 15: Vendor landscape

  • Competitive scenario
  • Competitive analysis
  • Other prominent vendors

PART 16: Key vendor analysis

  • Bloomberg
  • Forbes
  • Hearst
  • Meredith
  • Time

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global digital magazine publishing market by product type
  • Exhibit 03: Global digital magazine publishing market 2015-2020 ($ billions)
  • Exhibit 04: Share of digital magazine publishing in global magazine publishing market 2015 and 2020
  • Exhibit 05: Five forces analysis
  • Exhibit 06: Global digital magazine publishing market by product 2015
  • Exhibit 07: Global digital magazine publishing market by product 2015-2020
  • Exhibit 08: Global digital consumer magazine market 2015-2020 ($ billions)
  • Exhibit 09: Global digital consumer magazine publishing market by revenue 2015-2020 ($ billions)
  • Exhibit 10: Global digital trade magazine market 2015-2020 ($ billions)
  • Exhibit 11: Geographical segmentation of global digital magazine publishing market 2015
  • Exhibit 12: Geographical segmentation of global digital magazine publishing market 2015-2020
  • Exhibit 13: Digital magazine publishing market in the Americas 2015-2020 ($ billions)
  • Exhibit 14: Digital magazine publishing market in EMEA 2015-2020 ($ billions)
  • Exhibit 15: Digital magazine publishing market in APAC 2015-2020 ($ billions)
  • Exhibit 16: Global print magazine market 2015-2020 ($ billions)
  • Exhibit 17: Per capita disposable income of leading countries 2010-2014 ($)
  • Exhibit 18: Impact of drivers
  • Exhibit 19: Impact of drivers and challenges
  • Exhibit 20: Share of respondents accessing digital content by genre 2014
  • Exhibit 21: Forbes: Product segmentation
  • Exhibit 22: Meredith: Business segmentation by revenue 2014
  • Exhibit 23: Meredith: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 24: Time: Business segmentation by revenue 2014
  • Exhibit 25: Time: Geographical segmentation by revenue 2014
Back to Top