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市場調查報告書

歐洲的葡萄酒市場:2015年∼2020年

Wine Market in Europe 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 350021
出版日期 內容資訊 英文 64 Pages
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歐洲的葡萄酒市場:2015年∼2020年 Wine Market in Europe 2015-2019
出版日期: 2016年01月06日 內容資訊: 英文 64 Pages
簡介

歐洲的葡萄酒市場在預測期間內預計約下跌0.62%。主要的原因是歐洲的葡萄生產的減少,2012年葡萄酒用葡萄的生產減少著62%。

本報告提供歐洲的葡萄酒市場相關調查分析、市場概要、各市場區隔分析、地區市場趨勢、推動市場的要素、供應商狀況等相關整體分析彙整。

第1章 摘要整理

第2章 報告書的範圍

第3章 市場調查的方法

  • 調查方法
  • 經濟指標

第4章 簡介

第5章 市場的狀況

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 市場區隔:產品

  • 市場概要
  • 無氣泡葡萄酒
  • 氣泡酒

第7章 市場區隔:流通管道

第8章 市場區隔:包裝

第9章 主要國家

  • 法國
  • 義大利
  • 德國
  • 英國
  • 俄羅斯

第10章 推動市場的要素

  • 可支配所得的增加
  • 葡萄酒受到高度關注
  • 行銷和促銷的增加
  • 店內流通管道的成長
  • EU各國壟斷葡萄酒進口

第11章 推動市場的要素

第12章 市場課題

第13章 促進要素與課題的影響

第14章 市場趨勢

第15章 供應商狀況

第16章 主要供應商分析

第17章 附錄

第18章 Technavio的其他報告書

附頁

目錄
Product Code: IRTNTR7394

Market overview of the wine market in Europe

Technavio's market research analyst predicts the wine market in Europe to witness a decline at a rate of around 0.62% during the forecast period. The falling production of grapes in Europe is the primary driver for the decline of the market. Adverse weather conditions in the region are affecting the production of grapes, which is the major component of wines. During 2012, Europe witnessed a 62% decline in grape wine production.

The rise in dominance of the US as a wine consumer is also expected to deter the growth of the wine market in Europe. Currently, 39% of the wine consumed is outside Europe, especially in countries such as the US, China, and Argentina.

Product segmentation and analysis of the wine market in Europe

  • Still
  • Sparkling

Still wine dominated the wine market in Europe with a market share of 94% during 2014. However, this segment is expected to witness a decline in share during the forecast period. Siglo and Campo Viejo from Pernod Ricard are the most popular wines in this segment.

Segmentation by distribution and analysis of the wine market in Europe

  • Supermarkets and hypermarkets
  • Specialist retailers
  • Online retail

Supermarkets and hypermarkets led the wine distribution channel in Europe with a market share of 48% during 2014. Supermarkets allow the consumers to indulge in wine tasting before buying; along with making a choice of the origin and ageing of wine suitable to them.

Segmentation by packaging and analysis of the wine market in Europe

  • Glass bottles
  • Liquid cartons
  • Pet bottles
  • Bags in-box
  • Metal beverage can

Glass bottles accounted for nearly 95% of the market share during 2014. In Western Europe, during 2014, nearly half of the wine sold was in glass bottles.

Competitive landscape and key vendors

The wine market in Europe is fragmented due to the presence of numerous producers, wineries and distributors of wine. The providers in the market compete on the basis of several factors such as price, quality, innovation, service, reputation, distribution, and promotion.

The leading vendors in the market are -

  • Caviro
  • Cantine Riunite & CIV
  • Garcia Carrion
  • Accolade Wines
  • Castle Group
  • Italiano Vini

Other prominent vendors in the market include Codorniu, Amvyx, Bacardi, Davide Campari-Milano, Casella, Chateau Mouton Rothschild, Diageo, Pernod Ricard, William Grants & Sons, LVMH Moet Hennessy Louis Vuitton, and Rotkappchen Mumm.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the wine market in Europe?
  • What are the key market trends impacting the growth of the wine market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the wine market in Europe?
  • What are the key outcomes of the five forces analysis of the wine market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Still wine
  • Sparkling wine

PART 07: Market segmentation by distribution channel

PART 08: Market segmentation by packaging

  • Market overview

PART 09: Key leading countries

  • France
  • Italy
  • Germany
  • UK
  • Russia

PART 10: Market drivers

  • Increasing disposable income
  • Increased awareness about wine
  • Increase in marketing and promotions
  • Strong on-premise channel growth
  • Dominance of EU in bulk wine imports

PART 11: Impact of drivers

PART 12: Market challenges

  • Rising dominance of US as consumer
  • Adverse weather conditions affecting grape production
  • Demand for substitute alcoholic drinks
  • Counterfeit products

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Portable wine
  • High popularity of Spanish and Greek wines
  • Increasing demand for sparkling wine
  • Growth in online retail sector
  • Growth of organic wines

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • Accolade Wines
  • Cantine Riunite
  • Castel Group
  • Caviro
  • Gruppo Italiano Vini
  • J. Garcia Carrion

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Wine imports in European countries 2013
  • Exhibit 03: World wine exports change in volume 2012-2013 (million liters)
  • Exhibit 04: Wine production process
  • Exhibit 05: Wine market in Europe 2014-2019 (billion liters)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Global wine market by product 2015-2019
  • Exhibit 08: Wine market in Europe by product 2014-2019
  • Exhibit 09: Still wine market in Europe 2014-2019 (billion liters)
  • Exhibit 10: Sparkling wine market in Europe 2014-2019 (billion liters)
  • Exhibit 11: Top European sparkling wine importers in 2008 and 2013 ($ millions)
  • Exhibit 12: Wine market in Europe by distribution channel 2014
  • Exhibit 13: Wine market in Europe by packaging 2014-2019
  • Exhibit 14: Key leading countries 2014
  • Exhibit 15: Wine market in France 2014-2019 (billion liters)
  • Exhibit 16: Wine market in France by product 2014
  • Exhibit 17: Wine market in Italy 2014-2019 (billion liters)
  • Exhibit 18: Wine market in Italy by product 2014
  • Exhibit 19: Wine market in Germany 2014-2019 (billion liters)
  • Exhibit 20: Wine market in Germany by product 2014
  • Exhibit 21: Wine market in UK 2014-2019 (billion liters)
  • Exhibit 22: Wine market in UK by product 2014
  • Exhibit 23: Wine market in Russia 2014-2019 (billion liters)
  • Exhibit 24: Wine market in Russia by product 2014
  • Exhibit 25: Major drivers in wine market in Europe
  • Exhibit 26: Alcoholic beverage sales in UK 2013
  • Exhibit 27: Bulk wine imports by value 2013
  • Exhibit 28: Impact of drivers
  • Exhibit 29: Major challenges in wine market in Europe
  • Exhibit 30: Impact of drivers and challenges
  • Exhibit 31: Major trends in wine market in Europe
  • Exhibit 32: Cantine Riunite: Business segmentation by revenue 2014
  • Exhibit 33: Cantine Riunite: Geographical segmentation by revenue 2014
  • Exhibit 34: Castel Group: Business segmentation
  • Exhibit 35: Caviro: Business segmentation
  • Exhibit 36: Gruppo Italiano Vini: Brand segmentation by revenue 2014
  • Exhibit 37: Gruppo Italiano Vini: Geographical segmentation by revenue 2014
  • Exhibit 38: J. Garcia Carrion: Product segmentation
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