Cover Image
市場調查報告書

行動內容的全球市場:2015年∼2019年

Global Mobile Content Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 349994
出版日期 內容資訊 英文 57 Pages
訂單完成後即時交付
價格
Back to Top
行動內容的全球市場:2015年∼2019年 Global Mobile Content Market 2015-2019
出版日期: 2016年01月06日 內容資訊: 英文 57 Pages
簡介

全球行動內容市場由於智慧型手機和平板電腦的日益普及,預測到2019年前將超過1700億美元的規模。

本報告依地區別提供全球行動內容市場現狀分析與未來預測,再加上各類別及主要國家的趨勢,市場成長因素與課題,主要供應商簡介等資訊。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 不同分類的市場分類

  • 全球行動內容市場分類:各類別

第7章 地理區分

  • 全球行動內容市場分類:各地區

第8章 主要國家

  • 美國的行動內容市場
  • 中國的行動內容市場

第9章 市場成長因素

第10章 市場成長因素的影響

第11章 市場課題

第12章 成長因素與課題的影響

第13章 市場趨勢

第14章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第15章 主要供應商分析

  • Amazon
  • Comcast
  • DIRECTV
  • Hulu
  • Netflix

第16章 附錄

  • 簡稱清單

第17章 關於Technavio

目錄
Product Code: IRTNTR5694

Market outlook of the mobile content market

Technavioa's market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

Segmentation by category and analysis of - games, video, audio

In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Games
  • Video
  • Audio
  • Text
  • Others

Segmentation by geography and analysis of - Americas, EMEA, & APAC

Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The market study offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Americas
  • EMEA
  • APAC

Competitive landscape and key vendors - Amazon.com, Comcast

The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

Leading vendors in this market are -

  • Amazon.com
  • Comcast
  • DIRECTV
  • Hulu
  • Netflix

Other prominent vendors in this market are Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the mobile content market?
  • What are the key market trends impacting the growth of the mobile content market?
  • What are the challenges to market growth?
  • Who are the key vendors in the mobile content market?
  • What are the market opportunities and threats faced by the vendors in the mobile content market?
  • What are the key outcomes of the five forces analysis of the mobile content market?

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by category

  • Segmentation of global mobile content market by category

PART 07: Geographical segmentation

  • Segmentation of global mobile content market by geography 2014-2019

PART 08: Key leading countries

  • Mobile content market in US
  • Mobile content market in China

PART 09: Market drivers

  • Growth drivers in global mobile content market

PART 10: Impact of drivers

PART 11: Market challenges

  • Challenges inhibiting growth of global mobile content market

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Trends expected to be witnessed by global mobile content market

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • Amazon
  • Comcast
  • DIRECTV
  • Hulu
  • Netflix

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Segmentation of global mobile content market by category 2014
  • Exhibit 03: Global mobile content market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Segmentation of global mobile content market by category 2014
  • Exhibit 06: Segmentation of global mobile content market by geography 2014-2019
  • Exhibit 07: Segmentation of global mobile content market by geography 2014-2019 ($ billions)
  • Exhibit 08: Key leading countries in the global mobile content market 2014
  • Exhibit 09: Shipment of smartphones and tablets 2014-2019 (million units)
  • Exhibit 10: Global smartphone and tablet penetration 2014-2019 (percentage of global population)
  • Exhibit 11: Cell phone Internet users 2014-2019 (billion)
  • Exhibit 12: Impact of drivers
  • Exhibit 13: Impact of drivers and challenges
  • Exhibit 14: Global mobile app download market 2014-2019 (billion)
  • Exhibit 15: Global 2G, 3G, and 4G mobile connections 2014-2019 (million)
  • Exhibit 16: Amazon: Geographic segmentation by revenue 2014
  • Exhibit 17: Amazon: Product segmentation by revenue 2014
  • Exhibit 18: Comcast: Business segmentation 2014
  • Exhibit 19: Comcast: Business segmentation by revenue 2014
  • Exhibit 20: Comcast: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 21: Comcast: Geographical segmentation by revenue 2014
  • Exhibit 22: DIRECTV: Business segmentation by revenue 2014
  • Exhibit 23: DIRECTV: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 24: DIRECTV: Geographical segmentation by revenue 2014
  • Exhibit 25: Hulu: Business segmentation
  • Exhibit 26: Netflix: Business segmentation
  • Exhibit 27: Netflix: Business segmentation by revenue 2014
Back to Top