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市場調查報告書

文具及標記用品的全球市場 - 2015∼2019年

Global Writing and Marking Instruments Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348243
出版日期 內容資訊 英文 65 Pages
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文具及標記用品的全球市場 - 2015∼2019年 Global Writing and Marking Instruments Market 2015-2019
出版日期: 2015年12月30日 內容資訊: 英文 65 Pages
簡介

文具及標記用品的全球市場預計從2015年到2019年期間,以約5%的年複合成長率持續成長。尋求高級文具用品當作地位象徵的動向高漲,這個情形成為支撐這個市場成長的重要因素。還有在筆上放企業等名字作為禮物贈送客戶和員工的事大量進行,一般認為這也是促進市場成長的要素。

本報告以文具及標記用品的全球市場為主題,透過推動市場成長要素和市場課題、市場趨勢,以及市場競爭情形的詳細調查,進行目前市場方案分析以及從2015年到2019年的市場預測。

第1章 摘要整理

第2章 本報告涵蓋範圍

  • 頂級供應商產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 序論

  • 市場相關重要事項

第5章 市場概況

  • 市場概要
  • 市場規模及未來預測
  • 波特的五力分析

第6章 各產品類型市場分類

  • 鉛筆
  • 彩色文具用品
  • 標記用品及螢光筆
  • 文具用品飾品

第7章 各流通管道市場分類

第8章 各地區市場分類

  • 亞太地區的文具及標記用品市場
  • 歐洲的文具及標記用品市場
  • 北美的文具及標記用品市場
  • 其他地區的文具及標記用品市場

第9章 主要國家

  • 中國
  • 印度
  • 美國

第10章 推動市場成長要素

  • 家庭辦公室數的增加
  • 產品革新及研究開發
  • 對高級文具用品的偏好
  • 開發中國家的學生數的增加及識字率的提高

第11章 推動市場成長要素帶來的影響

第12章 市場課題

  • 轉移到數位化和無紙社會
  • 跟仿製品和地區品牌的競爭加劇
  • 電子郵件的通訊增加
  • 持續下降的供應商報酬率

第13章 推動市場成長要素與課題帶來的影響

第14章 市場趨勢

  • 環保生物分解性產品的受歡迎
  • 筆加上名字等個人化
  • 多功能筆需求的增加
  • 網路零售銷售的擴大

第15章 業者情勢

  • 市場競爭方案
  • 其他卓越供應商

第16章 主要供應商分析

  • BIC
  • Crayola
  • Faber-Castell
  • Kokuyo Camlin
  • 三菱鉛筆株式會社

第17章 附錄

第18章 關於Technavio

附表、附圖

目錄
Product Code: IRTNTR7708

Market analysis of writing and marking instruments

Technavios market research analyst predicts the writing and marking instruments market to grow at a CAGR of around 5% during the forecast period. The rising use of luxury writing instruments as a status symbol is the key driver for the growth of this market. During 2014, the market for luxury writing instruments grew by around 6% in South Korea. This growth was largely due to the growing interest in traditional writing instruments such as the luxury fountain pens.

The adoption of personalized pens as a gifting option is also anticipated to drive the market growth during the forecast period. As part of their branding initiatives, corporates gift branded personalized pens to their business partners and employees. In addition to corporate gifts, these pens can also be used for trade show giveaways, corporate events, seminars, and conferences. Some of the popular vendors offering personalized pens include Mont Blanc, Parker and Pilot Pen.

Product segmentation and analysis of - pens, pencils, markers, coloring instruments

Pens accounted for nearly 52% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. The growing demand for better quality writing gear is the key driver for the growth of this segment. Linc, Mont Blanc, Parker, and Pilot are some of the popular brands in this segment.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories

Segmentation by distribution channel and analysis of - stationers, supermarkets, online retailing

Stationers and office supplies dominated the market during 2014 with a market share of 49%. Many vendors also tie up with schools and offices for a regular supply of stationery.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Stationers and office supplies
  • Supermarkets/hypermarkets
  • Department stores
  • Online retailing

Geographical segmentation and analysis of the writing and marking instruments market

  • APAC
  • Europe
  • North America
  • ROW

APAC accounted for 34% of the market share during 2014 and is predicted to retain its leadership until the end of 2019 with a growth rate of 7%. The increased emphasis on education and the growing demand for quality writing instruments are the key propellers of the market growth in this region. The report anticipates the Philippines to witness the fastest growth during the forecast period due to the recent changes in the countrys education system.

Competitive landscape and key vendors - Crayola, Faber-Castell, Camlin, Mitsubishi Pencil

The writing and marking instruments market is highly competitive and dominated by a few leading players. The vendors in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the competition in the market to intensify further during the forecast period due to an increase in product extensions. Pricing strategies and new product launches play a significant role in propelling the growth of this market.

The leading vendors in the market are -

  • Crayola
  • Faber-Castell
  • Camlin
  • Mitsubishi Pencil
  • Pilot Corporation
  • Societe BIC

Other vendors in the market include A.T. Cross, Hindustan Pencils, Hoshan Pan Gulf, Koh-i-noor, Hardtmuth AS, MontBlanc, Newell Rubbermaid, Pelikan, STABILO International, Shanghai M&G Stationary, Staedtler, and Caran D'ache.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the writing and marking instruments market
  • What are the key market trends impacting the growth of the writing and marking instruments market
  • What are the challenges to market growth
  • Who are the key vendors in the writing and marking instruments market
  • What are the market opportunities and threats faced by the vendors in the writing and marking instruments market
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW
  • What are the key outcomes of the five forces analysis of the writing and marking instruments market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Writing and marking instruments market in APAC
  • Writing and marking instruments market in Europe
  • Writing and marking instruments market in North America
  • Writing and marking instruments market in ROW

PART 09: Key leading countries

  • China
  • India
  • US

PART 10: Market drivers

  • Rise in number of home offices
  • Product innovation and R&D
  • Penchant for luxury writing instruments
  • Rising student base and literacy rates in developing countries

PART 11: Impact of drivers

PART 12: Market challenges

  • Digitalization and transition to paperless world
  • Rise in competition from counterfeit products and local brands
  • Growth in email communications
  • Continuous decline in vendors' profit margins

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Growing popularity of eco-friendly biodegradable products
  • Personalization of pens
  • Rise in demand for multi-functional pens
  • Growth in online retailing

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • BIC
  • Crayola
  • Faber-Castell
  • Kokuyo Camlin
  • Mitsubishi Pencil

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Overview of global writing and marking instruments market
  • Exhibit 03: Global writing and marking instruments market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global writing and marking instruments market by product type 2014
  • Exhibit 06: Global writing and marking instruments market by product type 2019
  • Exhibit 07: Global writing and marking instruments market by distribution channel 2014
  • Exhibit 08: Global writing and marking instruments market by geography 2014
  • Exhibit 09: Global writing and marking instruments market by geography 2019
  • Exhibit 10: Global writing and marking instruments market by geography 2014-2019
  • Exhibit 11: Writing and marking instruments market in APAC 2014-2019 ($ billions)
  • Exhibit 12: Writing and marking instruments market in Europe 2014-2019 ($ billions)
  • Exhibit 13: Writing and marking instruments market in North America 2014-2019 ($ billions)
  • Exhibit 14: Writing and marking instruments market in ROW 2014-2019 ($ billions)
  • Exhibit 15: Key leading countries
  • Exhibit 16: Major drivers of global writing and marking instruments market
  • Exhibit 17: Impact of drivers
  • Exhibit 18: Major challenges in global writing and marking instruments market
  • Exhibit 19: Impact of drivers and challenges
  • Exhibit 20: Emerging trends in global writing and marking instruments market
  • Exhibit 21: Leading vendors in global writing and marking instruments market
  • Exhibit 22: BIC: Business segmentation by revenue 2014
  • Exhibit 23: BIC: Geographical segmentation by revenue 2014
  • Exhibit 24: Crayola: Product segmentation
  • Exhibit 25: Faber-Castell: Product segmentation
  • Exhibit 26: Kokuyo Camlin: Product segmentation
  • Exhibit 27: Mitsubishi Pencil: Business segmentation by revenue 2014
  • Exhibit 28: Mitsubishi Pencil: Geographical segmentation by revenue 2014
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