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市場調查報告書

文具及標記用品的全球市場 - 2015∼2019年

Global Writing and Marking Instruments Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348243
出版日期 內容資訊 英文 70 Pages
商品交期: 最快1-2個工作天內
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文具及標記用品的全球市場 - 2015∼2019年 Global Writing and Marking Instruments Market 2017-2021
出版日期: 2017年01月17日 內容資訊: 英文 70 Pages
簡介

文具及標記用品的全球市場預計從2015年到2019年期間,以約5%的年複合成長率持續成長。尋求高級文具用品當作地位象徵的動向高漲,這個情形成為支撐這個市場成長的重要因素。還有在筆上放企業等名字作為禮物贈送客戶和員工的事大量進行,一般認為這也是促進市場成長的要素。

本報告以文具及標記用品的全球市場為主題,透過推動市場成長要素和市場課題、市場趨勢,以及市場競爭情形的詳細調查,進行目前市場方案分析以及從2015年到2019年的市場預測。

第1章 摘要整理

第2章 本報告涵蓋範圍

  • 頂級供應商產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 序論

  • 市場相關重要事項

第5章 市場概況

  • 市場概要
  • 市場規模及未來預測
  • 波特的五力分析

第6章 各產品類型市場分類

  • 鉛筆
  • 彩色文具用品
  • 標記用品及螢光筆
  • 文具用品飾品

第7章 各流通管道市場分類

第8章 各地區市場分類

  • 亞太地區的文具及標記用品市場
  • 歐洲的文具及標記用品市場
  • 北美的文具及標記用品市場
  • 其他地區的文具及標記用品市場

第9章 主要國家

  • 中國
  • 印度
  • 美國

第10章 推動市場成長要素

  • 家庭辦公室數的增加
  • 產品革新及研究開發
  • 對高級文具用品的偏好
  • 開發中國家的學生數的增加及識字率的提高

第11章 推動市場成長要素帶來的影響

第12章 市場課題

  • 轉移到數位化和無紙社會
  • 跟仿製品和地區品牌的競爭加劇
  • 電子郵件的通訊增加
  • 持續下降的供應商報酬率

第13章 推動市場成長要素與課題帶來的影響

第14章 市場趨勢

  • 環保生物分解性產品的受歡迎
  • 筆加上名字等個人化
  • 多功能筆需求的增加
  • 網路零售銷售的擴大

第15章 業者情勢

  • 市場競爭方案
  • 其他卓越供應商

第16章 主要供應商分析

  • BIC
  • Crayola
  • Faber-Castell
  • Kokuyo Camlin
  • 三菱鉛筆株式會社

第17章 附錄

第18章 關於Technavio

附表、附圖

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目錄
Product Code: IRTNTR11595

About Writing and Marking Instruments

Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.

Technavio's analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.

The market is divided into the following segments based on geography:

APAC

Europe

North America

ROW

Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC
  • Other prominent vendors
  • A.T. Cross
  • Caran d'Ache
  • Hindustan Pencils
  • Hoshan Pan Gulf
  • KOH-I-NOOR HARDTMUTH
  • Kokuyo Camlin
  • Linc Pen & Plastics
  • Montblanc
  • Pelikan
  • Pentel of America
  • Shanghai M&G Stationery
  • Staedtler
  • Stabilo International
  • Zebra Pen

Market driver

  • Emergence of luxury segment
  • For a full, detailed list, view our report

Market challenge

  • Threat from counterfeit products and local brands
  • For a full, detailed list, view our report

Market trend

  • Increase in number of home offices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
  • You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings
  • Other prominent vendors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global stationery market

PART 06: Stationery supplies - distribution network

PART 07: Market overview

  • Global writing and marking instruments market
  • Five forces analysis

PART 08: Market segmentation by product

  • Global writing and marking instruments market by product
  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories
  • Geographical segmentation
  • Global writing and marking instruments market by geography
  • Writing and marking instruments market in APAC
  • Writing and marking instruments market in Europe
  • Writing and marking instruments market in North America
  • Writing and marking instruments market in ROW

PART 09: Key leading countries

PART 10: Market drivers

  • Emergence of luxury segment
  • Rising product innovation and R&D
  • Personalization and customization of pens
  • Growth of multi-function pens

PART 11: Impact of drivers

PART 12: Market challenges

  • Threat from counterfeit products and local brands
  • Emergence of digitization
  • Growth in e-mail communications
  • Continuous decline in profit margins of vendors and retailers

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Increase in number of home offices
  • Growth in e-commerce
  • Upsurge in promotional products market
  • Emergence of adult art books

PART 15: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking

PART 16: Key vendor analysis

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC

PART 17: Appendix

  • List of abbreviation

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Countries considered for market analysis
  • Exhibit 02: Product offerings
  • Exhibit 03: Other prominent vendors
  • Exhibit 04: Global stationery market by application
  • Exhibit 05: Global stationery market 2015-2020 ($ billions)
  • Exhibit 06: Global writing and marking instruments market by distribution channel 2016
  • Exhibit 07: Global writing and marking instruments market (2016-2021) $ billions
  • Exhibit 08: Five forces analysis
  • Exhibit 09: Global writing and marking instruments market by product 2016-2021($billions)
  • Exhibit 10: Global writing and marking instruments market by product 2016-2021
  • Exhibit 11: Global pens market 2016-2021 ($ billions)
  • Exhibit 12: Global pencils market 2016-2021 ($ billions)
  • Exhibit 13: Global coloring writing instruments market 2016-2021 ($ billions)
  • Exhibit 14: Global markers and highlighters market 2016-2021 ($ billions)
  • Exhibit 15: Global writing accessories market 2016-2021 ($ billions)
  • Exhibit 16: Global writing and marking instruments market by geography 2016-2021
  • Exhibit 17: Writing and marking instruments market in APAC 2016-2021 ($ billions)
  • Exhibit 18: Writing and marking instruments market in Europe 2016-2021 ($ billions)
  • Exhibit 19: Writing and marking instruments market in North America 2016-2021 ($ billions)
  • Exhibit 20: Writing and marking instruments market in ROW 2016-2021 ($ billions)
  • Exhibit 21: Impact of drivers
  • Exhibit 22: Impact of drivers and challenges
  • Exhibit 23: Vendor matrix
  • Exhibit 24: Strategic initiatives: Overview
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