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市場調查報告書

文具用品、標記用具的全球市場:2017∼2021年

Global Writing and Marking Instruments Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348243
出版日期 內容資訊 英文 70 Pages
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文具用品、標記用具的全球市場:2017∼2021年 Global Writing and Marking Instruments Market 2017-2021
出版日期: 2017年01月17日 內容資訊: 英文 70 Pages
簡介

儘管有各種小工具登場,由紙轉移到數位設備的發展,文具用品的市場今後也將保持成長軌道。其理由是,各供應商為產品開發和流通管道的擴充、產品差異化等的積極配合措施,提供終端用戶各種產品,同時致力於強化自家公司的競爭優勢 。文具用品、標記用具的全球市場,預計從2017年到2021年的期間,以4.76%的年複合成長率 (CAGR) 持續成長。

本報告以文具用品及標記用具的全球市場為研究主題,提供推動市場成長要素和市場課題,透過市場趨勢,以及市場競爭情形的詳細調查,提供目前市場方案分析以及今後5年的市場預測。

第1章 摘要整理

第2章 分析範圍

  • 分析概要
  • 大供應商的主要產品
  • 其他卓越供應商

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 全球文具市場

第6章 文具消耗品:流通網路

第7章 市場概要

  • 全球文具用品、標記用具市場
  • 波特的五力分析

第8章 各產品的市場區隔

  • 全球文具用品、標記用具市場:各產品
  • 鉛筆
  • 彩色文具用品
  • 標記用具、螢光筆
  • 文具用品飾品
  • 地區區分
  • 全球文具用品、標記用具市場:各地區
  • 亞太地區市場
  • 歐洲市場
  • 北美市場
  • 其他的國家 (RoW)的市場

第9章 主要國家市場

第10章 推動市場要素

  • 高級文具市場登場
  • 產品革新及研究開發 (R&D)的發展
  • 筆的個體化支援、客製化
  • 多功能筆的成長

第11章 推動因素的影響力

第12章 市場課題

  • 仿製品、當地品牌的威脅
  • 數位化的發展
  • 電子郵件、通訊的擴大
  • 供應商、零售業者的報酬率的持續降低

第13章 推動因素、課題的影響力

第14章 市場趨勢

  • Home-Office的增加
  • 電子商務的成長
  • 推銷用產品市場急速成長
  • 大人著色畫的登場

第15章 供應商環境

  • 競爭方案
  • 供應商比較分析

第16章 主要供應商分析

  • Crayola
  • Faber-Castel
  • 三菱鉛筆
  • Newell Brands
  • 飛行員
  • BIC

第17章 附錄

  • 簡稱集

第18章 關於Technavio

圖表一覽

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目錄
Product Code: IRTNTR11595

About Writing and Marking Instruments

Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.

Technavio's analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW

Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC

Other Prominent Vendors

  • A.T. Cross
  • Caran d'Ache
  • Hindustan Pencils
  • Hoshan Pan Gulf
  • KOH-I-NOOR HARDTMUTH
  • Kokuyo Camlin
  • Linc Pen & Plastics
  • Montblanc
  • Pelikan
  • Pentel of America
  • Shanghai M&G Stationery
  • Staedtler
  • Stabilo International
  • Zebra Pen

Market driver

  • Emergence of luxury segment
  • For a full, detailed list, view our report

Market challenge

  • Threat from counterfeit products and local brands
  • For a full, detailed list, view our report

Market trend

  • Increase in number of home offices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings
  • Other prominent vendors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global stationery market

PART 06: Stationery supplies - distribution network

PART 07: Market overview

  • Global writing and marking instruments market
  • Five forces analysis

PART 08: Market segmentation by product

  • Global writing and marking instruments market by product
  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories
  • Geographical segmentation
  • Global writing and marking instruments market by geography
  • Writing and marking instruments market in APAC
  • Writing and marking instruments market in Europe
  • Writing and marking instruments market in North America
  • Writing and marking instruments market in ROW

PART 09: Key leading countries

PART 10: Market drivers

  • Emergence of luxury segment
  • Rising product innovation and R&D
  • Personalization and customization of pens
  • Growth of multi-function pens

PART 11: Impact of drivers

PART 12: Market challenges

  • Threat from counterfeit products and local brands
  • Emergence of digitization
  • Growth in e-mail communications
  • Continuous decline in profit margins of vendors and retailers

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Increase in number of home offices
  • Growth in e-commerce
  • Upsurge in promotional products market
  • Emergence of adult art books

PART 15: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking

PART 16: Key vendor analysis

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC

PART 17: Appendix

  • List of abbreviation

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Countries considered for market analysis
  • Exhibit 02: Product offerings
  • Exhibit 03: Other prominent vendors
  • Exhibit 04: Global stationery market by application
  • Exhibit 05: Global stationery market 2015-2020 ($ billions)
  • Exhibit 06: Global writing and marking instruments market by distribution channel 2016
  • Exhibit 07: Global writing and marking instruments market (2016-2021) $ billions
  • Exhibit 08: Five forces analysis
  • Exhibit 09: Global writing and marking instruments market by product 2016-2021($billions)
  • Exhibit 10: Global writing and marking instruments market by product 2016-2021
  • Exhibit 11: Global pens market 2016-2021 ($ billions)
  • Exhibit 12: Global pencils market 2016-2021 ($ billions)
  • Exhibit 13: Global coloring writing instruments market 2016-2021 ($ billions)
  • Exhibit 14: Global markers and highlighters market 2016-2021 ($ billions)
  • Exhibit 15: Global writing accessories market 2016-2021 ($ billions)
  • Exhibit 16: Global writing and marking instruments market by geography 2016-2021
  • Exhibit 17: Writing and marking instruments market in APAC 2016-2021 ($ billions)
  • Exhibit 18: Writing and marking instruments market in Europe 2016-2021 ($ billions)
  • Exhibit 19: Writing and marking instruments market in North America 2016-2021 ($ billions)
  • Exhibit 20: Writing and marking instruments market in ROW 2016-2021 ($ billions)
  • Exhibit 21: Impact of drivers
  • Exhibit 22: Impact of drivers and challenges
  • Exhibit 23: Vendor matrix
  • Exhibit 24: Strategic initiatives: Overview
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