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市場調查報告書

鞋子的全球市場 (2015∼2019年)

Global Footwear Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348224
出版日期 內容資訊 英文 72 Pages
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鞋子的全球市場 (2015∼2019年) Global Footwear Market 2015-2019
出版日期: 2015年12月30日 內容資訊: 英文 72 Pages
簡介

全球鞋子市場,2019年預計達到2億1600萬美元的規模。流行市場趨勢是最大的市場促進因素,尤其是14∼30歲的青少年層更強烈地受其影響。行銷活動的活躍 (明星代言的方式、贊助運動團隊、透過社群網路等)也對於促進市場成長有所貢獻。在各類型中,非運動用鞋子佔整體62%,不過,這個領域對流行市場影響特別強,另一方面低價格取向的自有品牌也急速普及。各地區中,預計北美各國 (美國等) 佔約40%的佔有率,今後也將掌握主導市場權。

本報告提供全球鞋子市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、各產品/各人口構成 (男性用/女性用/兒童用)/各地區/各流通管道的詳細趨勢、產品成本結構、推動&阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 市場規模與其預測 (以收益為準)
  • 市場規模與其預測 (以數量為準)
  • 波特的五力分析

第6章 各產品的市場區隔

  • 市場概要
  • 非運動鞋的鞋子市場
  • 運動鞋市場

第7章 各人口結構的市場區隔

  • 市場概要

第8章 地區區分

  • 北美市場
  • 亞太地區市場
  • 歐洲市場
  • 其他的國家 (RoW) 的市場

第9章 各流通管道的市場區隔

  • 市場概要

第10章 各成本結構的市場區隔

  • 市場概要

第11章 主要國家市場

  • 美國
  • 印度
  • 中國
  • 法國
  • 印度

第12章 推動市場要素

  • 流行市場影響力的增加
  • 自有品牌的利用增加
  • 行銷活動的活躍
  • 女性勞工的增加

第13章 推動因素的影響力

第14章 市場課題

  • 原料價格的上升
  • 仿製品的威脅
  • 存貨週轉率高
  • 對勞動剝削的批判

第15章 推動因素、課題的影響力

第16章 市場趨勢

  • 健康意識型鞋子、品牌的利用增加
  • 兒童用鞋子需求的擴大
  • 電子商務普及率的上升
  • 發展中國家的組織性零售業的擴大

第17章 供應商環境

  • 競爭方案
  • 近幾年的主要趨勢
  • 主要供應商
  • 其他卓越供應商

第18章 主要供應商分析

  • Adidas
  • New Balance
  • Nike
  • Puma
  • VF Corporation

第19章 附錄

  • 簡稱集

圖表一覽

目錄
Product Code: IRTNTR5822

Outlook of the footwear market

Technavios market research analyst predicts the footwear market to reach a market value of around USD 216 billion by the end of 2019. The increased influence of fashion is the primary driver for the growth of this market. Consumers prefer matching their footwear with their daily outfits. The population in the age group between 14 years to 30 years is relatively more fashion conscious and contributes considerably to the replacement purchase of footwear.

The increase in marketing initiatives by vendors is also expected to contribute to the market growth during the forecast period. Celebrity-endorsed fashion, sponsoring sports teams, and attracting consumers through social media are some marketing initiatives adopted by vendors. For instance, during 2014, Adidas entered a 10-year sponsorship agreement with Manchester United for USD 1.13 billion for advertising their brand.

Segmentation by product type and analysis of - athletic footwear, non-athletic footwear

The non-athletic footwear segment accounted for 62% of the market share during 2014. The report expects this segment to reach a market value of around USD 133 billion by the end of 2019. The increasing influence of fashion is a crucial driver for this segment. Private labels such as White Stag and Faded Glory are popular in this category as they offer quality products at a relatively low price.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Athletic footwear
  • Non-athletic footwear

Segmentation by distribution channel and analysis of - footwear specialists, internet sales, supermarkets

Footwear specialists accounted for around 55% of the market shares during 2014. The in-house services offered such as experienced and friendly staff, and the availability of a variety of brands under the same roof is the driving factor for the popularity of this distribution channel.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth

  • Footwear specialists
  • Internet sales
  • Supermarkets/hypermarkets
  • Department stores
  • Clothing stores

Geographical segmentation and analysis of the footwear market

  • APAC
  • Europe
  • North America
  • ROW

North America accounted for around 40% of the market share during 2014 and is expected to retain its leadership until the end of 2019. The report predicts this region to reach a market value of USD 86 billion by the end of 2019. The US is the market leader in this region.

Competitive landscape and key vendors - Adidas, New Balance, Nike, Puma, and VF Corp

The footwear market is highly fragmented with the presence of well-diversified international vendors. There is an intense competition between these companies, enabling constant growth and innovations.

The leading vendors in the market are

  • Adidas
  • New Balance
  • Nike
  • Puma
  • VF Corp

Other prominent vendors in the market include Alexander McQueen, Brooks, Burberry, Carter's, Dolce & Gabbana, Espirit, Fendi, Gucci, H&M, Herms, Hugo Boss, Jimmy Choo, Louis Vuitton, Michael Kors, Prada, Ralph Lauren, Staurt Weitzman, Tommy Hilfiger, United Colors of Benetton, Versace, Vionic, Warrior, and Zara.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the footwear market
  • What are the key market trends impacting the growth of the footwear market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in the footwear market
  • Trending factors influencing the market shares of the APAC, Europe, North America, and ROW
  • What are the key outcomes of the five forces analysis of the footwear market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast by revenue
  • Market size and forecast by volume
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Global non-athletic footwear market
  • Global athletic footwear market

PART 07: Market segmentation by demography

  • Market overview

PART 08: Geographical segmentation

  • Footwear market in North America
  • Footwear market in APAC
  • Footwear market in Europe
  • Footwear market in ROW

PART 09: Market segmentation by distribution channel

  • Market overview

PART 10: Market segmentation by cost structure

  • Market overview

PART 11: Key leading countries

  • US
  • India
  • China
  • France
  • Germany

PART 12: Market drivers

  • Increase in influence of fashion
  • Increase in adoption of private labels
  • Increase in marketing initiatives
  • Increase in working women population

PART 13: Impact of drivers

PART 14: Market challenges

  • Increase in raw material price
  • Threat from counterfeit products
  • High inventory turnover ratio
  • Criticism due to labor exploitation

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Increase in adoption of healthy footwear brands
  • Rise in demand for children's footwear
  • Increase in e-commerce penetration
  • Increase in organized retail in developing countries

PART 17: Vendor landscape

  • Competitive scenario
  • Key news
  • Key leading vendors 2014
  • Other prominent vendors

PART 18: Key vendor analysis

  • Adidas
  • New Balance
  • Nike
  • Puma
  • VF Corporation

PART 19: Appendix

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Market overview of global footwear market
  • Exhibit 03: Global footwear market 2014-2019 (in billions)
  • Exhibit 04: Global footwear market 2014-2019 (billions of units)
  • Exhibit 05: Five forces analysis
  • Exhibit 06: Global footwear market by product segmentation 2014 and 2019
  • Exhibit 07: Global non-athletic footwear market 2014-2019 ($ billions)
  • Exhibit 08: Global athletic footwear market 2014-2019 ($ billions)
  • Exhibit 09: Global footwear market by demography 2014
  • Exhibit 10: Global footwear market segmentation by geography 2014
  • Exhibit 11: Global footwear market 2014-2019 ($ billions)
  • Exhibit 12: Footwear market in North America 2014-2019 ($ billions)
  • Exhibit 13: Footwear market in APAC 2014-2019 ($ billions)
  • Exhibit 14: Footwear market in Europe 2014-2019 ($ billions)
  • Exhibit 15: Footwear market in ROW 2014-2019 ($ billions)
  • Exhibit 16: Global footwear market by retail format 2014
  • Exhibit 18: Cost structure of footwear market
  • Exhibit 19: Key leading countries
  • Exhibit 20: Footwear market in US by product segmentation 2014
  • Exhibit 21: Segmentation of footwear market in China by demography
  • Exhibit 22: Drivers for global footwear market
  • Exhibit 23: Impact of drivers
  • Exhibit 24: Challenges for global footwear market
  • Exhibit 25: Impact of drivers and challenges
  • Exhibit 26: Trends for global footwear market
  • Exhibit 27: World Internet penetration rates
  • Exhibit 28: Adidas: Business segmentation by revenue 2014
  • Exhibit 29: Adidas: Business segmentation by revenue 2013 and 2014 ($ billion)
  • Exhibit 30: Adidas: Geographical segmentation by revenue 2014
  • Exhibit 31: New Balance: Business segmentation
  • Exhibit 32: Nike: Business segmentation by revenue 2015
  • Exhibit 33: Nike: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 34: Puma: Business segmentation 2014 by revenue
  • Exhibit 35: Puma: Business segmentation by revenue 2013 and 2014 ($ in billions)
  • Exhibit 36: Puma: Geographical segmentation by revenue 2014
  • Exhibit 37: VF Corporation: Business segmentation by revenue 2014
  • Exhibit 38: VF Corporation: Business segmentation by revenue 2013 and 2014
  • Exhibit 39: VF Corporation: Geographical segmentation by revenue 2014
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