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市場調查報告書

家用電器產品的中國市場:2015-2020年

Consumer Electronics Market in China 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348207
出版日期 內容資訊 英文 154 Pages
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家用電器產品的中國市場:2015-2020年 Consumer Electronics Market in China 2015-2019
出版日期: 2015年12月30日 內容資訊: 英文 154 Pages
簡介

中國的家電市場規模,由於智慧型手機及遊戲主機的銷售額擴大等要素在預測期間內促進市場成長,到2019年約以10%的年複合成長率穩定成長。智慧型手機區分預計至2019年構成市場整體71%的佔有率。

本報告提供中國的家用電器產品市場相關調查分析、市場規模與成長率、市場發展推動因素、市場影響成長主要趨勢、市場成長的課題、市場機會,及主要供應商簡介等彙整資料。

第1章 摘要整理

第2章 本報告的調查範圍

  • 市場概要
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 國家概要

第6章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第7章 各產品的市場區隔

  • 中國的家電市場:各產品
  • 智慧型手機
  • PC
  • 平板電腦
  • 遊戲主機
  • 相機
  • TV

第8章 市場成長的促進要素

第9章 市場成長的促進要素的影響

第10章 市場課題

第11章 促進成長要素與課題的影響

第12章 市場趨勢

第13章 業者情勢

  • 競爭情形

第14章 建議、考察

第15章 主要供應商分析

  • Acer
  • Apple
  • ASUS
  • Canon
  • Dell
  • Hisense
  • HP
  • Huawei
  • Lenovo
  • Microsoft
  • NIKON
  • Panasonic
  • Samsung Electronics
  • Sharp Corp
  • Skyworth Digital Technology
  • SONY
  • Xiaomi

第16章 附錄

第17章 關於Technavio

圖表清單

目錄
Product Code: IRTNTR7561

Market outlook of the consumer electronics market in China

Consumer electronics include all electronic devices that are intended for daily use and includes devices like smartphones, tablets, PCs, gaming consoles, TVs and cameras. Technavios market research analyst has estimated factors like the augmented sale of smartphones and gaming consoles in this region to bolster market growth during the forecast period, resulting in its healthy CAGR of around 10% by 2019.

Upliftment of the ban on gaming consoles is the key driver for the growth of this market. Upliftment of the ban in 2014 has allowed foreign enterprises to manufacture consoles in Shanghai's free economic zone. Since China has the worlds third largest video games market, companies like Sony and Microsoft are adopting aggressive marketing strategies to capture this market during the next four years.

Product-based segmentation of the consumer electronics market in China

  • Gaming consoles
  • Cameras
  • Tablets
  • TV
  • PC
  • Smartphones

In this market research report, analysts have estimated the smartphones segment to account for more than 71% of the total market share by 2019. The government of Chinas recent decision to issue 4G license to major telecom providers like China mobile, China telecom and China Unicom is expected to foster growth in this segment during the forecast period.

Competitive landscape and key vendors

This market is highly competitive and fragmented due to the presence of numerous large and small vendors. Competition among these vendors is expected to intensify during the forecast period as recent technological innovations will result in the rapid advancement of the consumer electronics market.

Key vendors analyzed in this market are -

  • Apple
  • Lenovo
  • Samsung
  • Xiaomi
  • Microsoft
  • Canon

Other prominent vendors are Gionee, HTC, Oneplus, Sony, ZTE, Amazon, Blackberry, Google, Microsoft, Motorola Mobility, Fujitsu, Haier, Hisense, Samsung, Toshiba, Faro Technologies, Fujifilm Corp, Go pro, Intel Corporation, and Kodak.

Growth drivers, challenges, and upcoming trends: Consumer electronics

Technavio market research analysts have estimated upcoming trends, such as the augmented popularity of E-commerce portals, to spur market growth during the forecast period. The advent of E-commerce portals is expected to have a positive impact on consumers as it gives them a platform to compare the prices of smartphones or tablets. These portals also aid in comparing the specifications of electronic devices and allow consumers to buy and sell their electronic devices online.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the consumer electronics market in China. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the consumer electronics market in China
  • What are the key market trends impacting the growth of the consumer electronics market in China
  • What are the challenges to market growth
  • Who are the key vendors in the consumer electronics market in China
  • What are the market opportunities and threats faced by the vendors in the consumer electronics market in China
  • What are the key outcomes of the five forces analysis of the consumer electronics market in China

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Country overview

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product

  • Consumer electronics market in China by product 2015-2019
  • Consumer electronics market in China by smartphones
  • Consumer electronics market in China by PCs
  • Consumer electronics market in China by tablets
  • Consumer electronics market in China by gaming consoles
  • Consumer electronics market in China by cameras
  • Consumer electronics market in China by TVs

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Recommendation and insight

PART 15: Key vendor analysis

  • Acer
  • Apple
  • ASUS
  • Canon
  • Dell
  • Hisense
  • HP
  • Huawei
  • Lenovo
  • Microsoft
  • Nikon
  • Panasonic
  • Samsung Electronics
  • Sharp
  • Skyworth Digital Technology
  • Sony
  • Xiaomi

PART 16: Appendix

  • Currency correlation matrix
  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Key facts about China 2014
  • Exhibit 03: Key Chinese cities 2014
  • Exhibit 04: Consumer electronics market in China segmentation by product
  • Exhibit 05: Consumer electronics market in China 2014-2019 ($ billions)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Consumer electronics market in China 2014-2019 segmentation by product
  • Exhibit 08: Consumer electronics market in China 2014-2019 by smartphones ($ billions)
  • Exhibit 09: Consumer electronics market in China 2014-2019 by smartphones (millions of units)
  • Exhibit 10: Consumer electronics market in China 2014-2019 by PCs ($ billions)
  • Exhibit 11: Consumer electronics market in China 2014-2019 by tablets ($ billions)
  • Exhibit 12: Consumer electronics market in China 2014-2019 by tablets (millions of units)
  • Exhibit 13: Consumer electronics market in China 2014-2019 by gaming consoles ($ billions)
  • Exhibit 14: Consumer electronics market in China 2014-2019 by cameras ($ billions)
  • Exhibit 15: Consumer electronics market in China 2014-2019 by TVs ($ billions)
  • Exhibit 16: China disposable income per capita 2006-2015 ($)
  • Exhibit 17: ASP of smartphones in China 2014-2019 ($)
  • Exhibit 18: ASP of tablets in China 2014-2019 ($)
  • Exhibit 19: Impact of drivers
  • Exhibit 20: Impact of drivers and challenges
  • Exhibit 21: Smartphone market share of vendors in China 2014
  • Exhibit 22: Tablet market share of vendors in China 2014
  • Exhibit 23: PC market share of vendors in China 2014
  • Exhibit 24: Gaming consoles market share of vendors in China 2014
  • Exhibit 25: TV market share of vendors in China 2014
  • Exhibit 26: Camera market share of vendors in China 2014
  • Exhibit 27: Value of CNY with respect to one unit of prominent currencies
  • Exhibit 28: Acer: Business segmentation by revenue 2014
  • Exhibit 29: Acer: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 30: Acer: Geographical segmentation by revenue 2014
  • Exhibit 31: Apple: Business segmentation by revenue 2014
  • Exhibit 32: Apple: Product segmentation by revenue 2014
  • Exhibit 33: Apple: Product segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 34: ASUS: Business segmentation by revenue 2014
  • Exhibit 35: ASUS: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 36: ASUS: Geographical segmentation by revenue 2014
  • Exhibit 37: Canon: Business segmentation 2014 by revenue
  • Exhibit 38: Canon: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 39: Canon: Geographical segmentation by revenue 2014
  • Exhibit 40: Hisense: Product categories
  • Exhibit 41: HP: Business segmentation by revenue 2014
  • Exhibit 42: HP: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 43: HP: Geographical segmentation by revenue 2014
  • Exhibit 44: Huawei: Business segmentation by revenue 2014
  • Exhibit 45: Huawei: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 46: Huawei: Geographical segmentation by revenue 2014
  • Exhibit 47: Lenovo: Business segmentation by revenue 2015
  • Exhibit 48: Lenovo: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 49: Lenovo: Geographical segmentation by revenue 2015
  • Exhibit 50: Lenovo: Geographical segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 51: Microsoft: Business segmentation by revenue 2014
  • Exhibit 52: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 53: Microsoft: Geographical segmentation by revenue 2014
  • Exhibit 54: Nikon: Product segmentation
  • Exhibit 55: Nikon: Business segmentation by revenue 2015
  • Exhibit 56: Nikon: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 57: Nikon: Geographical segmentation by revenue 2015
  • Exhibit 58: Panasonic: Business segmentation by revenue 2015
  • Exhibit 59: Panasonic: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 60: Panasonic: Geographical segmentation by revenue 2015
  • Exhibit 61: Samsung Electronics: Business segmentation by revenue 2014
  • Exhibit 62: Samsung Electronics: Business segmentation by revenue 2013 and 2014 ($ billion)
  • Exhibit 63: Samsung Electronics: Geographical segmentation by revenue 2014
  • Exhibit 64: Sharp: Business segmentation by revenue 2015
  • Exhibit 65: Sharp: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 66: Sharp: Geographical segmentation by revenue 2015
  • Exhibit 67: Skyworth Digital Technology: Product segmentation
  • Exhibit 68: Skyworth Digital Technology: Geographical segmentation by revenue
  • Exhibit 69: Sony: Business segmentation by revenue 2015
  • Exhibit 70: Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 71: Sony: Geographical segmentation by revenue 2015
  • Exhibit 72: Xiaomi: Product segmentation
  • Exhibit 73: Correlation matrix of major currencies
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