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市場調查報告書

中國的兒童鞋市場 (2015∼2019年)

Children's Footwear Market in China 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348205
出版日期 內容資訊 英文 62 Pages
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中國的兒童鞋市場 (2015∼2019年) Children's Footwear Market in China 2015-2019
出版日期: 2015年12月30日 內容資訊: 英文 62 Pages
簡介

中國的兒童鞋市場至2020年的年複合成長率(CAGR) 估計達到12%。兒童用鞋更換頻率高,及電子商務的普及等,成為市場成長的主要推動因素。同時,美國系、歐洲品牌大受歡迎,每年有5000萬雙兒童鞋從美國、歐洲各國進口。市場有39%是休閒鞋,不過,預計運動鞋今後也將急速成長。市場大半由國內企業獨佔,且市場競爭激烈,另一方面外資型企業進行企業收購的無機成長。

本報告提供中國國內的兒童鞋市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、各類型/各終端用戶/各地區的詳細趨勢、推動&阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 中國市場概要

  • 經濟概況

第6章 市場環境

  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第7章 產品生命週期

第8章 各種類的市場區隔

  • 市場概要

第9章 各終端用戶的市場區隔

  • 市場概要
  • 女童鞋市場
  • 男童鞋市場

第10章 地區區分

  • 各地區的鞋子市場趨勢

第11章 主要地區的市場

  • 廣東省
  • 山東省
  • 河南省

第12章 推動市場要素

  • 購買頻率
  • 都市化的發展
  • 女性勞工的增加
  • 技術純熟勞工的採用可能性

第13章 推動因素的影響力

第14章 市場課題

  • 進入、退出選擇的困難
  • 仿製品的混入可能性
  • 政府的嚴格法規
  • 高度細分的市場

第15章 推動因素、課題的影響力

第16章 市場趨勢

  • 中國的電子商務的成長
  • 皮革製鞋子的需求增加
  • 組織的零售市場擴大
  • 技術創新
  • 美國系、歐洲品牌受到歡迎

第17章 供應商環境

  • 競爭方案
  • 主要供應商
  • 其他卓越供應商

第18章 主要供應商分析

  • 361 Degrees International
  • ANTA Sports Products Limited
  • Feike AG
  • Li Ning Company Limited
  • Nike Sports (China)
  • Xtep International Holdings Limited

第19章 附錄

  • 簡稱集

第20章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR7434

Overview of the childrens footwear market in China

Technavios research analyst predicts the childrens footwear market in China to grow at a CAGR of 12% during the forecast period. The frequent need to replace footwear due to the change in foot size is driving the growth of this market. Many children suffer foot problems by their early teens, often associated with ill-fitting shoes. The growth of e-commerce in China is also driving the market growth. For instance, during 2014, the total annual online retail sales in China was around USD 322 billion.

The increasing preference for American and European brands is expected to fuel the market growth during the forecast period. China imports around 50 million pairs per year from America and Europe. During 2011, Minnetonka, a Minnesota-based brand opened its first store in Beijing.

Segmentation by type and analysis of the childrens footwear market in China

  • Casual shoes
  • Sandals
  • Athletic shoes
  • Boots
  • Leather shoes
  • Slippers

Casual shoes accounted for 39% of the market share during 2014. However, athletic shoes are predicted to be the fastest growing segment during the forecast period. The rising awareness about fitness is the primary driver for the growth of this segment.

Segmentation by end user and analysis of the childrens footwear market in China

  • Boys
  • Girls

Girls footwear dominated the market during 2014 with a market share of 51% and is predicted to grow at a CAGR of 12% during the forecast period. The numerous styles, designs and colors available for girls are the key drivers for the growth of this segment in China.

Competitive landscape and key vendors

The children's footwear market in China is mostly dominated by domestic players. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.

The leading vendors in the market are -

  • 361 Degrees
  • ANTA Sports
  • Feike
  • Li Ning
  • Nike
  • Xtep International

Other prominent vendors in the market include Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the childrens footwear market in China
  • What are the key market trends impacting the growth of the childrens footwear market in China
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in childrens footwear market in China
  • What are the key outcomes of the five forces analysis of the childrens footwear market in China

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: China: an overview

  • Economic overview

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Product life cycle

PART 08: Market segmentation by type

  • Market overview

PART 09: Market segmentation by end user

  • Market overview
  • Girls' footwear in China
  • Boys' footwear market in China

PART 10: Geographical segmentation

  • Regional footwear trends in China

PART 11: Key leading provinces

  • Guangdong
  • Shandong
  • Henan

PART 12: Market drivers

  • Buying frequency
  • Increase in urbanization
  • Increase in working women population
  • Availability of skilled manpower

PART 13: Impact of drivers

PART 14: Market challenges

  • Difficult entry and exit options
  • Availability of counterfeit products
  • Stringent government regulations
  • Highly fragmented market

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Growing e-commerce in China
  • Increasing demand for leather footwear
  • Increasing organized retail space
  • Technological innovations
  • Increasing preference for American and European brands

PART 17: Vendor landscape

  • Competitive scenario
  • Major vendors 2014
  • Other prominent vendors

PART 18: Key vendor analysis

  • 361 Degrees International
  • ANTA Sports Products Limited
  • Feike AG
  • Li Ning Company Limited
  • Nike Sports (China)
  • Xtep International Holdings Limited

PART 19: Appendix

  • List of abbreviations

PART 20: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Population in China 2010-2014 (in millions)
  • Exhibit 03: GDP per capita 2010- 2014 ($)
  • Exhibit 04: Children's footwear market in China
  • Exhibit 05: Children's footwear market in China 2014-2019 (in billions)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Product life cycle of the footwear industry
  • Exhibit 08: Market segmentation by type 2014 (%)
  • Exhibit 09: End-user segmentation 2014 (%)
  • Exhibit 10: End-user segmentation 2019 (%)
  • Exhibit 11: Girl's footwear market in China 2014-2019 (in billions)
  • Exhibit 12: Boys' footwear market in China 2014-2019 (in billions)
  • Exhibit 13: Key leading provinces
  • Exhibit 14: Major drivers of the children's footwear market in China
  • Exhibit 15: Impact of drivers
  • Exhibit 16: Major challenges of children's footwear market in China
  • Exhibit 17: Impact of drivers and challenges
  • Exhibit 18: Major trends of children's footwear market in China
  • Exhibit 19: 1 Degrees: Product segmentation by revenue 2014
  • Exhibit 20: 1 Degrees: Business segmentation by revenue 2014
  • Exhibit 21: 1 Degrees: Business segmentation by revenue 2013 and 2014 ($ in millions)
  • Exhibit 22: ANTA Sports: Product segmentation by revenue 2014
  • Exhibit 23: ANTA: Product segmentation by revenue 2013 and 2014 ($ in millions)
  • Exhibit 24: Feike: Business segmentation by revenue 2014
  • Exhibit 25: Feike: Business segmentation by revenue 2013 and 2014 ($ in millions)
  • Exhibit 26: Li Ning: Business segmentation by revenue 2014
  • Exhibit 27: Li Ning: Business segmentation by revenue 2013 and 2014 ($ in millions)
  • Exhibit 28: Li Ning: Geographical segmentation by revenue 2014
  • Exhibit 29: Xtep: Business segmentation by revenue 2014
  • Exhibit 30: Xtep: Business segmentation by revenue 2013 and 2014 ($ in millions)
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