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市場調查報告書

歐洲的玩具市場:2016年∼2020年

Toys Market in Europe 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 348025
出版日期 內容資訊 英文 73 Pages
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歐洲的玩具市場:2016年∼2020年 Toys Market in Europe 2016-2020
出版日期: 2015年12月23日 內容資訊: 英文 73 Pages
簡介

電子零售是各種種類零售服務的潮流,玩具、遊戲的線上銷售量增加是促進歐洲玩具市場成長的一大要因。歐洲的玩具市場,預計在預測期間內將以年複合成長率3%以上的速度成長。此外歐洲的網路零售市場在2013年∼2014年之間則以約18%的速度成長。

本報告提供歐洲的玩具市場相關調查分析,彙整產業概要,地區市場概要,推動市場的要素,市場課題,市場趨勢,主要供應商等相關資訊。

第1章 摘要整理

第2章 報告的範圍

第3章 市場調查的方法

  • 調查方法
  • 經濟指標

第4章 簡介

第5章 市場的狀況

  • 全球玩具/遊戲市場概要
  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 市場區隔:各流通管道

  • 歐洲的玩具市場:各流通管道

第7章 市場區隔:商品類別

  • 歐洲的玩具市場:商品類別
  • 布娃娃
  • 嬰兒·幼兒相關玩具
  • 活動toy
  • 玩偶
  • 遊戲/謎
  • 交通工具玩具
  • 其他

第8章 主要國家

第9章 推動市場的要素

第10章 促進要素的影響

第11章 市場課題

第12章 促進要素與課題的影響

第13章 市場趨勢

第14章 供應商狀況

  • 其他主要供應商

第15章 主要供應商分析

  • Hasbro
  • The LEGO Group
  • Mattel
  • Giochi Preziosi
  • Playmobil
  • Simba-Dickie

第16章 附錄

第17章 Technavio的其他報告

圖表

目錄
Product Code: IRTNTR8079

Market outlook of toys in Europe

E-retailing has become an emerging trend for almost all types of retail services. The rise in online line sales of toys and games is one of the major factors driving the growth of the toys market in Europe. Technavio€™s market research analyst expects the toys market in Europe to grow at a CAGR over 3% between 2016 and 2020. The prices offered are often lower online because of a reduction in overhead costs. The European online retailing market grew by almost 18% in 2014 from 2013.

The eco-friendly toys made from materials such as wood, cardboard, and organic cotton is another fast-moving trend propelling the growth of the market. For instance, Oompa toys, the online retail toys store provide organic toys, high-quality toys, and wooden toys that are safe to play compared to the other toxic toys, which are also harmful to health. Green Toys is another company that makes toys from recyclable plastic milk bottles. They had a tie-up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys market in Europe

  • Plush toys
  • Infant/pre-school toys
  • Activity toys
  • Dolls
  • Games and puzzles
  • Ride-on
  • Others (electronic toys, construction toys, raffles and musical toys)

Plush toys have gained significant popularity among children over the years. Hence, this segment dominated the global toys and games market as of 2015. Hugo, Disney, Garbaris, Munecas Rauber, Bedtime Originals, and Mary Meyer Corporation are some of the top vendors providing plush toys.

Segmentation and analysis by distribution channel of the toys market in Europe

  • Specialty stores
  • Hypermarket, supermarket, and discounters
  • Departmental stores
  • General stores
  • E-retailers

Specialty stores dominated the toys market in Europe in 2015. It includes independent retail stores that exclusively offer products in a single category. They sell branded toys and games and have traditionally been the principal shopping destination for parents.

Competitive landscape and key vendors

The toys market in Europe is marked by the presence of multiple large and small retailers/suppliers and large retail chains. Specialist retailers find it difficult to compete with retail giants that operate large stores such as hypermarkets and supermarkets because they enjoy economies of scale and offer products at lower prices than specialist retailers. Differentiation of products, price, low brand loyalty, low buyer switching costs, easy availability of products, and rapidly changing technology are some of the dominant factors that outlines the toys market in Europe.

The leading vendors in the market are -

  • Hasbro
  • Lego Group
  • Mattel
  • Giochi Preziosi
  • Playmobil
  • Simba-Dickie

Other prominent vendors in the market include Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, Kids II, Bandai, Corgi Classics, Golden Bear Products, Green Owl Toys, Liberty games, and Scalextric.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the toys market in Europe?
  • What are the key market trends impacting the growth of the toys market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the toys market in Europe?
  • What are the market opportunities and threats faced by the vendors in the toys market in Europe?
  • What are the key outcomes of the five forces analysis of the toys market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • An overview of global toys and games market
  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by distributional channel

  • Toys market in Europe by distribution channel

PART 07: Market segmentation by product types

  • Toys market in Europe by product types
  • Plush toys market in Europe
  • Infant/pre-school toys market in Europe
  • Activity toys market in Europe
  • Dolls market in Europe
  • Games and puzzles market in Europe
  • Ride-on toys market in Europe
  • Other toys market in Europe

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Other prominent vendors

PART 15: Key vendor analysis

  • Hasbro
  • The LEGO Group
  • Mattel
  • Giochi Preziosi
  • Playmobil
  • Simba-Dickie

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: An overview of global toys and games market 2015
  • Exhibit 03: An overview of toys market in Europe
  • Exhibit 04: Toys market in Europe 2015-2020 ($ billions)
  • Exhibit 05: Five forces analysis
  • Exhibit 06: Toys market in Europe by distribution channel 2015
  • Exhibit 07: Toys market in Europe by product types 2015
  • Exhibit 08: Toys market in Europe by product types 2020
  • Exhibit 09: Plush toys market in Europe 2015-2020 ($ billions)
  • Exhibit 10: Infant/pre-school toys market in Europe 2015-2020 ($ billions)
  • Exhibit 11: Activity toys market in Europe 2015-2020 ($ billions)
  • Exhibit 12: Dolls market in Europe 2015-2020 ($ billions)
  • Exhibit 13: Games and puzzles market in Europe 2015-2020 ($ billions)
  • Exhibit 14: Ride-on toys market in Europe 2015-2020 ($ billions)
  • Exhibit 15: Other toys market in Europe 2015-2020 ($ billions)
  • Exhibit 16: Key leading countries
  • Exhibit 17: Market drivers for toys market in Europe
  • Exhibit 18: Online retailing market share by countries (EU) in 2014 and 2015
  • Exhibit 19: Impact of drivers
  • Exhibit 20: Market challenges for toys market in Europe
  • Exhibit 21: Growth rate of number of children population % (0-14 years)
  • Exhibit 22: Impact of drivers and challenges
  • Exhibit 23: Market trends for toys market in Europe
  • Exhibit 24: Key vendors in the toys market in Europe
  • Exhibit 25: Hasbro: Business segmentation by revenue 2014
  • Exhibit 26: Hasbro: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 27: Hasbro: Geographical segmentation by revenue 2014
  • Exhibit 28: Mattel: Business segmentation by revenue 2014
  • Exhibit 29: Mattel: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 30: Mattel: Geographical segmentation by revenue 2014
  • Exhibit 31: Giochi Preziosi: Product segmentation
  • Exhibit 32: Simba-Dickie: Brands
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