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市場調查報告書

網路電視的韓國市場 (2016∼2020年)

IPTV Market in South Korea 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 346256
出版日期 內容資訊 英文 35 Pages
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網路電視的韓國市場 (2016∼2020年) IPTV Market in South Korea 2016-2020
出版日期: 2015年12月02日 內容資訊: 英文 35 Pages
簡介

韓國的網路電視市場預計至2020年穩定成長,年複合成長率(CAGR) 達到約5%。今後的主要促進成長因素,為光纖線路的用戶數增加,及視訊點播 (VoD) 使用者數量的增加等。韓國的情況,隨選廣播佔網路電視市場大半,不過,節目大部分為免費,供應商方面依照廣播內容和觀眾的行動提供廣告,達成比傳統廣告高的轉換比率。另一方面,由於客戶的55%為財團客戶,活用於職員教育和公司內部聯絡,以擴大網路電視銷售額和削減出差費等。

本報告提供韓國的網路電視市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、產品/服務的各類型及各終端用戶詳細趨勢、推動&阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 基準年
  • 供應商的分類
  • 統計資料
  • 匯率換算率
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第6章 各產品種類的市場區隔

  • 韓國的網路電視市場:各類型
  • VoD (視訊點播) 形式網路電視市場
  • 時間轉移型網路電視市場
  • 實況轉播型網路電視市場

第7章 各終端用戶的市場區隔

  • 韓國的網路電視市場:各終端用戶
  • 企業市場
  • 一般觀眾市場

第8章 推動市場要素

第9章 推動因素的影響力

第10章 市場課題

第11章 推動因素、課題的影響力

第12章 市場趨勢

第13章 供應商環境

  • 韓國的網路電視市場

第14章 附錄

  • 簡稱集

第15章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR8049

Market outlook of the IPTV market in South Korea

Technavios market research analyst predicts the IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.

The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a players statistics while watching a game and even see the content through a different perspective by controlling the camera angle.

Product segmentation and analysis of IPTV market in South Korea

  • VoD
  • Time shifted IPTV
  • Live IPTV

The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.

Segmentation by end-user and analysis of the IPTV market in South Korea

  • Enterprise customers
  • Residential customers

Enterprise customers accounted for 55% of the market share during 2015. IPTV has been enjoying increased popularity in sectors such as hospitality, education, finance, media, energy, transport, and healthcare. These sectors have been dependent on IPTV to communicate better with their employees, satisfy compliance requirements improve training, set up additional revenue outlets and minimize travel costs.

Competitive landscape and key vendors

The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.

The leading vendors in the market are -

  • SK Broadband
  • LG UPlus
  • KT

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020
  • What are the key factors driving the IPTV market in South Korea
  • What are the key market trends impacting the growth of the IPTV market in South Korea
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in the IPTV market in South Korea
  • What are the key outcomes of the five forces analysis of the IPTV market in South Korea

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

Market overview

  • Base year
  • Vendor segmentation
  • Numerical figures
  • Conversion rate
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • IPTV market in South Korea by type
  • VoD IPTV market in South Korea
  • Time-shifted IPTV market in South Korea
  • Live IPTV market in South Korea

PART 07: Market segmentation by end-users

  • IPTV market in South Korea by end-users
  • IPTV market in South Korea by enterprises
  • IPTV market in South Korea by residential consumers

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • IPTV market in South Korea

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: IPTV market segmentation in South Korea
  • Exhibit 03: IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 04: IPTV subscribers in South Korea 2015-2020 (millions)
  • Exhibit 05: Average subscription price of IPTV in South Korea 2015-2020 ($)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: IPTV market in South Korea by type 2015
  • Exhibit 08: IPTV market segmentation by type in South Korea 2020
  • Exhibit 09: VoD IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 10: Time-shifted IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 11: Live IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 12: IPTV market in South Korea by end-users 2015 and 2020
  • Exhibit 13: IPTV market in South Korea by enterprises 2015-2020 ($ billions)
  • Exhibit 14: IPTV market in South Korea by residential consumers 2015-2020 ($ billions)
  • Exhibit 15: IPTV services penetration in fixed broadband services 2013-2020 ($ billions)
  • Exhibit 16: Impact of drivers
  • Exhibit 17: Impact of drivers and challenges
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