IPTV Market in South Korea 2016-2020
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||346256|
|出版日期||內容資訊||英文 35 Pages
韓國的網路電視市場預計至2020年穩定成長，年複合成長率(CAGR) 達到約5％。今後的主要促進成長因素，為光纖線路的用戶數增加，及視訊點播 (VoD) 使用者數量的增加等。韓國的情況，隨選廣播佔網路電視市場大半，不過，節目大部分為免費，供應商方面依照廣播內容和觀眾的行動提供廣告，達成比傳統廣告高的轉換比率。另一方面，由於客戶的55％為財團客戶，活用於職員教育和公司內部聯絡，以擴大網路電視銷售額和削減出差費等。
Technavios market research analyst predicts the IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.
The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a players statistics while watching a game and even see the content through a different perspective by controlling the camera angle.
The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.
Enterprise customers accounted for 55% of the market share during 2015. IPTV has been enjoying increased popularity in sectors such as hospitality, education, finance, media, energy, transport, and healthcare. These sectors have been dependent on IPTV to communicate better with their employees, satisfy compliance requirements improve training, set up additional revenue outlets and minimize travel costs.
The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.
The leading vendors in the market are -