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市場調查報告書

電視廣告支出的美國市場:2015年∼2019年

TV Ad-Spending Market in the US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 345516
出版日期 內容資訊 英文 67 Pages
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電視廣告支出的美國市場:2015年∼2019年 TV Ad-Spending Market in the US 2015-2019
出版日期: 2015年11月18日 內容資訊: 英文 67 Pages
簡介

美國的電視廣告支出市場,預計2014年∼2019年以3.38%的年複合成長率成長。

本報告提供美國的電視廣告支出市場相關調查分析、市場規模與成長率、市場趨勢、市場的推動要素與課題、市場機會驗證、主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍

  • 市場概要
  • 客戶市場區隔
  • 定義
  • 基準年
  • 供應商區分

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 市場區隔:各技術

  • 各技術
  • 多通路
  • 免費 (FTA)

第7章 主要國家

  • 主要10個國家

第8章 推動市場要素

第9章 推動因素與其影響

第10章 市場課題

第11章 推動因素與課題的影響

第12章 市場趨勢

第13章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第14章 主要供應商分析

  • P&G
  • General Motors
  • AT&T
  • Comcast
  • L'Oreal

第15章 附錄

第16章 關於Technavio

圖表

目錄
Product Code: IRTNTR6787

About TV Ad Spending

TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.

Technavio's analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.

Technavio's report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • AT&T
  • Berkshire Hathaway
  • Comcast
  • General Motor
  • Procter & Gamble

Other Prominent Vendors

  • Berkshire Hathaway
  • Fiat
  • Pfizer
  • Toyota
  • Verizon

Market Driver

  • TV Advertisements with Digital Touch Points
  • For a full, detailed list, view our report

Market Challenge

  • High Cost of TV Advertising
  • For a full, detailed list, view our report

Market Trend

  • Data and Audience-driven TV Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Customer segments
  • Definitions
  • Base year
  • Vendor segmentation
  • Summation errors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • US TV ad spending market by technology 2014-2019
  • US multichannel TV ad spending market
  • US free-to-air TV ad spending market

PART 07: Key leading countries

  • Top 10 countries by market share in terms of ad expenditure

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Other prominent vendors
  • Leading agencies 2014

PART 14: Key vendor analysis

  • P&G
  • General Motors
  • AT&T
  • Comcast
  • L'Oreal

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: US TV advertising segmentation
  • Exhibit 02: TV ad spending market in the US 2014-2019 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: US TV ad spending market by technology 2014 and 2019 ($ billions)
  • Exhibit 05: US multichannel TV ad spending market 2014-2019 ($ billions)
  • Exhibit 06: US free-to-air TV ad spending market 2014-2019 ($ billions)
  • Exhibit 07: Top 10 countries by market share in terms of ad expenditure
  • Exhibit 08: Impact of drivers
  • Exhibit 09: Impact of drivers and challenges
  • Exhibit 10: Business segmentation by revenue 2013
  • Exhibit 11: Business segmentation by revenue 2012 and 2013 ($ millions)
  • Exhibit 12: Geographical segmentation by revenue 2013
  • Exhibit 13: Business segmentation by revenue 2013
  • Exhibit 14: Business segmentation by revenue 2012 and 2013 ($ millions)
  • Exhibit 15: Geographical segmentation by revenue 2013
  • Exhibit 16: Business segmentation by revenue 2013
  • Exhibit 17: Business segmentation by revenue 2012 and 2013 ($ millions)
  • Exhibit 18: Business segmentation by revenue 2013
  • Exhibit 19: Business segmentation by revenue 2012 and 2013 ($ billions)
  • Exhibit 20: Business segmentation by revenue 2013
  • Exhibit 21: Business segmentation by revenue 2012 and 2013 ($ billions)
  • Exhibit 22: Geographical segmentation by revenue 2013
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