Cover Image
市場調查報告書

社群商業應用的全球市場:2015年∼2019年

Global Social Business Application Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 345507
出版日期 內容資訊 英文 57 Pages
訂單完成後即時交付
價格
Back to Top
社群商業應用的全球市場:2015年∼2019年 Global Social Business Application Market 2015-2019
出版日期: 2015年11月18日 內容資訊: 英文 57 Pages
簡介

全球社群商業應用市場預測在今後4年將以26%的年複合成長率擴大。

本報告依各分類提供全球社群商業應用市場現狀與今後的預測,加上市場成長要素與課題,主要趨勢,主要供應商分析等資訊。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 不同分類的市場分類

  • 市場分類
  • 企業通訊及合作市場
  • 行銷自動化市場
  • 數位資產管理市場
  • 社群媒體行銷管理市場

第7章 地理區分

  • 地理區分

第8章 市場成長因素

  • 市場成長因素

第9章 市場成長因素的影響

第10章 市場課題

  • 市場課題

第11章 成長因素與課題的影響

第12章 市場趨勢

  • 市場趨勢

第13章 業者情勢

  • 供應商分析
  • 其他卓越供應商

第14章 主要供應商分析

  • Adobe Systems
  • Hootsuite
  • Oracle
  • Salesforce.com

第15章 附錄

  • 簡稱清單

第16章 關於Technavio

目錄
Product Code: IRTNTR7922

Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite.

Market outlook of social business applications

Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavios market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years.

Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions.

The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics.

Global social business application market segmentation by category

  • Enterprise collaboration and communication
  • Marketing automation
  • Digital asset management
  • Social media marketing management

Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses.

Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media.

The leading vendors analyzed by this report

  • Adobe
  • Oracle
  • Salesforce.com
  • Hootsuite

Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends.

Key challenges faced by the leading vendors of this market

  • The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.
  • Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.

Key questions answered in the report

  • What are the key factors driving the global social business applications market
  • What are the key market trends impacting the growth of the global social business applications market
  • What are the various opportunities and threats faced by the vendors in the global social business applications market
  • Trending factors influencing the market shares for EMEA, APAC, and Americas
  • Key outcome of the five forces analysis on the global social business applications market
  • Growth forecast of the global social business applications market until 2019

Technavio also offers customization on reports based on specific client requirement.

Related reports

  • Data Loss Prevention Application Market in APAC 2016-2020
  • Global RFID Market for Retail Applications 2015-2019
  • Global Semiconductor Market for Industrial Application 2015-2019
  • Content and Application Provider Market- Market Analysis 2015-2019
  • Global Application Processor Market 2015-2019

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by category

  • Market segmentation
  • Enterprise communication and collaboration market
  • Marketing automation market
  • Digital asset management market
  • Social media marketing management market

PART 07: Geographical segmentation

  • Geographical segmentation

PART 08: Market drivers

  • Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

  • Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Market trends

PART 13: Vendor landscape

  • Vendor analysis
  • Other prominent vendors

PART 14: Key vendor analysis

  • Adobe Systems
  • Hootsuite
  • Oracle
  • Salesforce.com

PART 15: Appendix

  • List of abbreviation

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global social business application market 2014-2019 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global social business application market segmentation 2014
  • Exhibit 05: Enterprise communication and collaboration market 2014-2019 ($ billions)
  • Exhibit 06: Marketing automation market 2014-2019 ($ billions)
  • Exhibit 07: Digital asset management market 2014-2019 ($ billions)
  • Exhibit 08: Social media marketing management market ($ billions)
  • Exhibit 09: Geographical segmentation, 2014
  • Exhibit 10: Impact of drivers
  • Exhibit 11: Impact of drivers and challenges
  • Exhibit 12: Adobe Systems: Business segmentation 2014 by revenue
  • Exhibit 13: Adobe Systems: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 14: Adobe Systems: Geographical segmentation by revenue 2014
  • Exhibit 15: Hootsuite: Product segmentation
  • Exhibit 16: Oracle: Business segmentation by revenue 2014
  • Exhibit 17: Oracle: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 18: Oracle: Geographical segmentation by revenue 2014
  • Exhibit 19: Salesforce.com: Business segmentation by revenue 2015
  • Exhibit 20: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Exhibit 21: Salesforce.com: Geographical segmentation by revenue 2015
Back to Top