Global E-Marketer IT Spending 2015-2019
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||342620|
|出版日期||內容資訊||英文 66 Pages
|線上、市場行銷的IT支出的全球市場 (2015∼2019年) Global E-Marketer IT Spending 2015-2019|
|出版日期: 2015年10月21日||內容資訊: 英文 66 Pages||
The rapid growth of the Internet has made online platforms a popular choice for conducting business activities. The global Internet footprint has grown from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while developing regions are also gradually picking up pace. This penetration of the Internet has led to increased investments in e-marketing, as it can enhance reach, flexibility, and accessibility to the target audience. The ability to customize ads as per the requirements of customers is one of the advantages of this media. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.
E-marketing also helps in generating customer data. Thus, e-marketers are aggressively spending on procuring software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience. E-marketers are also investing in procuring consulting services, managed services, and custom application development services.
TechNavio's analysts forecast the global e-marketer IT spending market to grow at a CAGR of 12.48% over the period 2014-2019.
In this report, Technavio covers the present scenario and growth prospects of the global e-marketer IT spending for 2015-2019. To calculate the overall market size, the report considers the sales of hardware, software, and services in e-marketing.
Software incudes licensing and subscription of marketing automation software and analytical tools
Services include revenue generated through consulting services, custom application development services, and managed services
The report also presents the vendor landscape and a corresponding detailed analysis of the key leading vendors. We discuss the major drivers that influence the growth of the market, and the challenges faced by vendors and the market as a whole, as well as the key trends emerging in the market that will contribute to its growth during the forecast period.
TechNavio's report, Global E-marketer IT Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, the Americas, and EMEA. It covers the landscape of the global e-marketer IT spending market and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.