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市場調查報告書

線上、市場行銷的IT支出的全球市場 (2015∼2019年)

Global E-Marketer IT Spending 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 342620
出版日期 內容資訊 英文 66 Pages
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線上、市場行銷的IT支出的全球市場 (2015∼2019年) Global E-Marketer IT Spending 2015-2019
出版日期: 2015年10月21日 內容資訊: 英文 66 Pages
簡介

由於網際網路的急速成長,線上平台成為了商務活動的實行中的一般選項。全球網際網路設備2013年為24億台,2015年達到35億台。在許多先進地區網際網路的滲透率超過80%,發展途中地區也慢慢提高成長步調。該滲透率,提高對目標對象的有效半徑和彈性、存取性,也使線上行銷的投資擴大。回應客戶的各個要求的廣告客製化,是線上媒體的優點之一。

本報告提供線上、市場行銷的IT支出的全球市場的目前方案和成長的展望,以專家意見為基礎的市場分析、主要供應商分析。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

第5章 市場展望

  • 市場概要
  • 各收益的市場規模與預測
  • 波特的五力分析

第6章 各產品的市場分類

第7章 各地區分類

第8章 市場促進要素

第9章 促進要素與其影響

第10章 市場課題

第11章 促進要素的影響與課題

第12章 市場趨勢

第13章 供應商的展望

  • 主要供應商
  • 其他重要供應商

第14章 主要供應商分析

  • HubSpot
  • IBM
  • Marketo
  • Microsoft
  • Oracle
  • Salesforce.com

第15章 相關報告

第16章 關於Technavio

目錄
Product Code: IRTNTR7497

About e-marketer IT spending

The rapid growth of the Internet has made online platforms a popular choice for conducting business activities. The global Internet footprint has grown from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while developing regions are also gradually picking up pace. This penetration of the Internet has led to increased investments in e-marketing, as it can enhance reach, flexibility, and accessibility to the target audience. The ability to customize ads as per the requirements of customers is one of the advantages of this media. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.

E-marketing also helps in generating customer data. Thus, e-marketers are aggressively spending on procuring software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience. E-marketers are also investing in procuring consulting services, managed services, and custom application development services.

TechNavio's analysts forecast the global e-marketer IT spending market to grow at a CAGR of 12.48% over the period 2014-2019.

Covered in this report

In this report, Technavio covers the present scenario and growth prospects of the global e-marketer IT spending for 2015-2019. To calculate the overall market size, the report considers the sales of hardware, software, and services in e-marketing.

Hardware includes storage, servers, PCs, and network equipment

Software incudes licensing and subscription of marketing automation software and analytical tools

Services include revenue generated through consulting services, custom application development services, and managed services

The report also presents the vendor landscape and a corresponding detailed analysis of the key leading vendors. We discuss the major drivers that influence the growth of the market, and the challenges faced by vendors and the market as a whole, as well as the key trends emerging in the market that will contribute to its growth during the forecast period.

TechNavio's report, Global E-marketer IT Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, the Americas, and EMEA. It covers the landscape of the global e-marketer IT spending market and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.

Key regions

  • Americas
  • APAC
  • EMEA

Key vendors

  • Hubspot
  • IBM
  • Marketo
  • Microsoft
  • Oracle
  • Salesforce

Other Prominent Vendors

  • Act-on
  • Calliduscloud
  • Optifinow
  • Salesfusion
  • SAP

Market driver

  • Increasing demand for measuring efficacy of marketing initiatives
  • For a full, detailed list, view our report

Market challenge

  • Lack of integration
  • For a full, detailed list, view our report

Market trend

  • Emergence of mobile app-install ads
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Market segmentation by product

PART 07: Geographical segmentation

  • Market segmentation by geography

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Key vendors
  • Other prominent vendors

PART 14: Key vendor analysis

  • HubSpot
  • IBM
  • Marketo
  • Microsoft
  • Oracle
  • Salesforce.com

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global e-marketer IT spending market 2014-2019 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global e-marketer IT spending market segmentation by product 2014
  • Exhibit 05: Global software spending by e-marketers 2014-2019 ($ billions)
  • Exhibit 06: Global hardware spending by e-marketers 2014-2019 ($ billions)
  • Exhibit 07: Global services spending by e-marketers 2014-2019 ($ billions)
  • Exhibit 08: Geographical segmentation of global e-marketer IT spending market 2014
  • Exhibit 09: Impact of drivers
  • Exhibit 10: Impact of drivers and challenges
  • Exhibit 11: HubSpot: Product categories
  • Exhibit 12: Marketo: Product segmentation 2014
  • Exhibit 13: Marketo: Business segmentation 2014 by revenue
  • Exhibit 14: Marketo: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 15: Marketo: Geographical segmentation by revenue 2014
  • Exhibit 16: Microsoft: Business segmentation 2014 by revenue
  • Exhibit 17: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 18: Microsoft: Geographical segmentation by revenue 2014
  • Exhibit 19: Business segmentation by revenue 2014
  • Exhibit 20: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 21: Geographical segmentation by revenue 2014
  • Exhibit 22: Salesforce.com: Business segmentation by revenue 2015
  • Exhibit 23: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Exhibit 24: Salesforce.com: Geographical segmentation by revenue 2015
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