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市場調查報告書

亞太地區的遊戲市場:2015年∼2019年

Game Market in APAC 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 342608
出版日期 內容資訊 英文 58 Pages
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亞太地區的遊戲市場:2015年∼2019年 Game Market in APAC 2015-2019
出版日期: 2015年10月21日 內容資訊: 英文 58 Pages
簡介

亞太地區的遊戲市場,預計2019年到達近650億美元。

本報告提供亞太地區遊戲市場的現狀及各設備今後的成長預測、市場成長因素與課題、主要國家的趨勢、主要企業簡介等,為您概述為以下內容。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 定義
  • 基準年
  • 供應商分類
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 各設備的市場分類

  • 亞太地區的各設備遊戲市場預測
  • MMO遊戲
  • 主機遊戲
  • 智慧型手機遊戲
  • PC遊戲
  • 平板電腦遊戲
  • 手機終端遊戲
  • 休閒web遊戲
  • 遊戲狂熱者

第7章 主要國家

  • 中國
  • 日本
  • 亞太地區的主要國家的遊戲市場收益

第8章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第9章 主要供應商分析

  • ChangYou
  • DeNA
  • GungHo Online Entertainment
  • 任天堂
  • SONY
  • Tencent

第10章 附錄

  • 簡稱清單

第11章 關於Technavio

目錄
Product Code: IRTNTR7609

Covering: This market analysis segments the game market in APAC by device and includes segments like MMOs, TV consoles, smartphones, PC/Mac, tablets, handheld devices, and casual web games. The report also provides an analysis of the key trends, drivers, and challenges influencing market growth. Leading vendors in this market are ChangYou, DeNA, GungHo, Nintendo, Sony, and Tencent.

Market outlook of the game market in APAC

Technavio's market research analyst has estimated the market for games in APAC to reach close to USD 65 billion by 2019. This region is considered to be the largest market for gaming as most of the major vendors like Sony and Nintendo are present in this region. Additionally, factors like the availability of distinct devices with different varying screen sizes and graphics capabilities are expected to foster market growth during the forecast period.

In this market research report, analysts estimate China to account for the largest market share during the forecast period. High percentage of cross-screen gaming in this region is expected to account for its high market share of nearly 49% by 2019. Additionally, the rise in popularity of home entertainment gaming consoles is expected to bolster the prospects for growth in this market during the forecast period.

Device-based segmentation of the game market in APAC

  • MMOs
  • TV consoles
  • Smartphones
  • PC/Mac
  • Tablets
  • Handheld devices
  • Casual web games

The massively multiplayer online (MMO) gaming segment is envisaged to be the leading segment in terms of market revenue during the period of 2014 and 2019. Rapid technological innovations that have led to the emergence of HD displays and audio devices having HDMI and wireless network capabilities are expected to promote growth in this segment during the forecast period.

Competitive landscape and key vendors

This market is highly competitive as most vendors compete with each other to gain the greatest market share during the forecast period. Since this market is currently witnessing a tendency toward consolidation, vendors have to tap into growing segments and localize games for different geographies to gain prominence in this market.

Leading vendors in this market are -

  • ChangYou
  • DeNA
  • GungHo
  • Nintendo
  • Sony
  • Tencent

Other prominent vendors in this market are Apple, Disney, Facebook, Google, GREE, King Digital Entertainment, Konami, Namco Bandai, NCSoft, NetEase, Nexon, Sega, Square Enix, Take-Two Interactive, Ubisoft, and Zynga.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the game market in APAC?
  • What are the key market trends impacting the growth of the game market in APAC?
  • What are the challenges to market growth?
  • Who are the key vendors in the game market in APAC?
  • What are the market opportunities and threats faced by the vendors in the game market in APAC?
  • What are the key outcomes of the five forces analysis of the game market in APAC?
  • Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Definitions
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by device

  • Game market in APAC by device 2014-2019
  • MMO game market in APAC
  • Console game market in APAC
  • Smartphone game market in APAC
  • PC game market in APAC
  • Tablet game market in APAC
  • Handheld console game market in APAC
  • Casual web game market in APAC
  • Gaming enthusiasts in APAC

PART 07: Key leading countries

  • China
  • Japan
  • Leading countries in game market in APAC by revenue 2014

PART 08: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 09: Key vendor analysis

  • ChangYou
  • DeNA
  • GungHo Online Entertainment
  • Nintendo
  • Sony
  • Tencent

PART 10: Appendix

  • List of abbreviations

PART 11: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Game market in APAC by type of screen
  • Exhibit 03: Game market in APAC by type of game
  • Exhibit 04: Game market in APAC 2014-2019 ($ billions)
  • Exhibit 05: Five forces analysis
  • Exhibit 06: Game market in APAC by device 2014
  • Exhibit 07: Game market in APAC by device 2019
  • Exhibit 08: MMO game market in APAC 2014-2019 ($ billions)
  • Exhibit 09: Console game market in APAC 2014-2019 ($ billions)
  • Exhibit 10: Smartphone game market in APAC 2014-2019 ($ billions)
  • Exhibit 11: Reasons smartphone gamers make in-app purchases 2014
  • Exhibit 12: PC game market in APAC 2014-2019 ($ billions)
  • Exhibit 13: Tablet game market in APAC ($ billions)
  • Exhibit 14: Reasons tablet gamers make in-app purchases 2014
  • Exhibit 15: Handheld console game market in APAC 2014-2019 ($ billions)
  • Exhibit 16: Casual web game market in APAC 2014-2019 ($ billions)
  • Exhibit 17: Game market in APAC by device 2014
  • Exhibit 18: Leading countries in game market in APAC by revenue 2014 ($ billions)
  • Exhibit 19: ChangYou: Business segmentation by revenue 2014
  • Exhibit 20: ChangYou: Business segmentation by revenue 2013-2014 ($ millions)
  • Exhibit 21: DeNA: Business segmentation by revenue 2015
  • Exhibit 22: DeNA: Business segmentation by revenue 2014 and 2015
  • Exhibit 23: Nintendo: Business segmentation by revenue 2015
  • Exhibit 24: Nintendo: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Exhibit 25: Nintendo: Geographical segmentation by revenue 2015
  • Exhibit 26: Sony: Business segmentation by revenue 2015
  • Exhibit 27: Sony: Geographical segmentation by revenue 2015
  • Exhibit 28: Tencent: Business segmentation 2014
  • Exhibit 29: Key products by business segments
  • Exhibit 30: Tencent: Business segmentation by revenue 2014
  • Exhibit 31: Business segmentation by revenue 2013 and 2014
  • Exhibit 32: Geographical segmentation by revenue 2014
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