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市場調查報告書

室外招牌廣告的全球市場:產業分析 (2015∼2019年)

Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 342133
出版日期 內容資訊 英文 60 Pages
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室外招牌廣告的全球市場:產業分析 (2015∼2019年) Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019
出版日期: 2015年10月14日 內容資訊: 英文 60 Pages
簡介

所謂室外招牌廣告 (Spectacular outdoor advertising) ,是設置在交通量許多地區(路邊等) 的廣告,為了向通行者廣泛表示支援產品品牌和宣傳活動訊息而設置。以表示方式可分類成物理(傳統) 廣告和數位廣告2種,前者包含公告牌等,後者有與智慧廣告看板 (數位電子看板) 等連動的形態。還有依媒體 (廣告手段) ,有固定式、旋轉型、小型3種。全球室外招牌廣告市場2014∼2019年預計以7.56%的年複合成長率(CAGR) 成長。各種基礎設施的整備,及數位表示手段的發展、廣告與通訊技術的成長等,成為市場成長的主要原因。

本報告提供全球室外招牌廣告市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、各類型/各廣告手段 (媒體) /各地區的詳細內容趨勢、推動/阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 標準粘性
  • 供應商的分類
  • 總合價值的誤差
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第6章 各種類的市場區隔

  • 全球室外招牌廣告市場:各類型
  • 物理的招牌廣告市場 (今後6年份)
  • 數位招牌廣告市場 (今後6年份)

第7章 各媒體的市場區隔

  • 全球室外招牌廣告市場:各廣告手段
  • 固定式室外招牌廣告市場
  • 旋轉型室外招牌廣告市場
  • 小型室外招牌廣告市場

第8章 地區區分

  • 全球室外招牌廣告市場:各地區
  • 南北美洲市場 (今後6年份)
  • 歐洲、中東、非洲地區 (EMEA) 市場 (今後6年份)
  • 亞太地區市場 (今後6年份)

第9章 主要國家市場

第10章 主要技術趨勢

第11章 供應商環境

  • 競爭方案
  • 其他卓越供應商

第12章 主要供應商分析

  • Clear Channel Outdoor
  • JCDecaux
  • OUTFRONT Media
  • Lamar

第13章 附錄

  • 簡稱集

第14章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR7563

About spectacular advertising

Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages for branding and support campaigns. Outdoor advertising expenses are of two types, physical and digital. Physical outdoor media includes bulletin billboards while digital outdoor media includes media that are connected to the network such as smart billboards. Spectacular outdoor advertising formats are classified into three categories, permanent bulletins, rotary bulletins, and junior bulletins.

The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019. The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.

Covered in this report

This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. Based on medium, the market is classified into the following types:

  • Permanent bulletin
  • Rotary bulletin
  • Junior bulletin

The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global spectacular outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Technavio's report, Global Spectacular Outdoor Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • Outfront Media

Other Prominent Vendors

  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG | SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Cemusa
  • Clear Media
  • Daktronics
  • DDI Signs
  • Epamedia
  • EuroMedia Group
  • Eye Airports
  • Fairway Outdoor Advertising
  • Focus Media
  • IZ-ON Media
  • Primedia Outdoor
  • Stroer Media
  • Titan Outdoor
  • Van Wagner Communication
  • Zoom Media

Market driver

  • Increasing global advertising expenditure
  • For a full, detailed list, view our report

Market challenge

  • Threat from online advertising
  • For a full, detailed list, view our report

Market trend

  • Technological advancements
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global spectacular outdoor advertising market by type
  • Global physical spectacular outdoor advertising 2014-2019
  • Global digital spectacular outdoor advertising 2014-2019

PART 07: Market segmentation by medium

  • Global spectacular outdoor advertising market by medium
  • Global permanent spectacular outdoor advertising
  • Global rotary spectacular outdoor advertising
  • Global junior spectacular outdoor advertising

PART 08: Geographical segmentation

  • Geographical segmentation of global spectacular outdoor advertising market
  • Global spectacular outdoor advertising in Americas 2014-2019
  • Global spectacular outdoor advertising in EMEA 2014-2019
  • Global spectacular outdoor advertising in APAC 2014-2019

PART 09: Key leading countries

PART 10: Top technological trends

PART 11: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 12: Key vendor analysis

  • Clear Channel Outdoor
  • JCDecaux
  • OUTFRONT Media
  • Lamar

PART 13: Appendix

  • List of abbreviation

PART 14: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global spectacular outdoor advertising market
  • Exhibit 03: Global spectacular outdoor advertising market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Trends in global spectacular outdoor advertising market by type 2013-2019 ($ billions)
  • Exhibit 06: Global physical spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 07: Global digital spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 08: Major factors influencing shift to digital spectacular outdoor advertising 2014
  • Exhibit 09: Global spectacular outdoor advertising market by medium 2014
  • Exhibit 10: Global spectacular outdoor advertising market by medium 2019
  • Exhibit 11: Global permanent spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 12: Global rotary spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 13: Global junior spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 14: Geographical segmentation of global spectacular outdoor advertising market 2014
  • Exhibit 15: Geographical segmentation of global outdoor advertising market 2019
  • Exhibit 16: Global spectacular outdoor advertising in Americas 2014-2019 ($ billions)
  • Exhibit 17: Global spectacular outdoor advertising in EMEA 2014-2019 ($ billions)
  • Exhibit 18: Global spectacular outdoor advertising in APAC 2014-2019 ($ billions)
  • Exhibit 19: Key leading countries for global spectacular outdoor advertising
  • Exhibit 20: Top 10 countries for spectacular outdoor advertising by revenue 2014
  • Exhibit 21: Clear Channel Outdoor: Business segmentation by revenue 2014
  • Exhibit 22: Clear Channel Outdoor: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 23: JCDecaux: Business segmentation 2014 by revenue
  • Exhibit 24: JCDecaux: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 25: JCDecaux: Geographical segmentation by revenue 2014
  • Exhibit 26: OUTFRONT Media: Business segmentation by revenue 2014
  • Exhibit 27: OUTFRONT Media: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 28: OUTFRONT Media: Geographical segmentation by revenue 2014
  • Exhibit 29: Lamar: Business segmentation by revenue 2014
  • Exhibit 30: Lamar: Geographical segmentation by revenue 2014
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