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市場調查報告書

行銷及廣告的行動擴增實境 (AR) 的美國市場:2015年∼2019年

Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 341186
出版日期 內容資訊 英文 50 Pages
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行銷及廣告的行動擴增實境 (AR) 的美國市場:2015年∼2019年 Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019
出版日期: 2015年09月30日 內容資訊: 英文 50 Pages
簡介

美國的行銷及廣告的行動擴增實境 (AR) 市場,預計從2014年到2019年之間,以95.35%,非常高的年複合成長率擴大。

本報告提供美國的行銷及廣告的行動擴增實境 (AR) 市場現狀的分析與今後的預測、市場成長要素與課題、主要趨勢、競爭分析等,為您概述為以下內容。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場概況

第5章 市場概要

  • 歷史
  • 現狀
  • 未來預測
  • AR硬體設備
  • 美國的廣告市場

第6章 技術的生命週期

第7章 市場形勢

  • 價值鏈
  • 市場規模與預測

第8章 市場成長因素

第9章 市場課題

第10章 成長因素與課題的影響

第11章 市場趨勢

第12章 業者情勢

  • 競爭模式

第13章 主要供應商分析

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

第14章 附錄

  • 簡稱清單

第15章 關於Technavio

目錄
Product Code: IRTNTR7131

About augmented reality

Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real-world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in the US to grow at a CAGR of 95.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware. In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Technavio's report, Augmented Reality Market for Marketing and Advertising in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

Market driver

  • High usage of mobile devices
  • For a full, detailed list, view our report

Market challenge

  • Lack of content
  • For a full, detailed list, view our report

Market trend

  • Increased integration in mobile devices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market overview

  • History
  • Present scenario
  • Future perspective
  • AR hardware
  • Advertising market in US

PART 06: Technology life cycle

PART 07: Market landscape

  • Value chain
  • Market size and forecast

PART 08: Market drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario

PART 13: Key vendor analysis

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Advertising market in US by medium 2014
  • Exhibit 02: Technology life cycle of AR technology
  • Exhibit 03: Mobile AR value chain
  • Exhibit 04: Mobile AR advertising market in US 2014-2019 ($ millions)
  • Exhibit 05: Impact of drivers and challenges
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