行動AR (擴增實境) 的亞太地區市場:2015-2019年
Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||339956|
|出版日期||內容資訊||英文 55 Pages
|行動AR (擴增實境) 的亞太地區市場:2015-2019年 Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019|
|出版日期: 2015年09月16日||內容資訊: 英文 55 Pages||
擴增實境 (AR) 在企業上廣泛利用於行銷及廣告用途上。亞太地區該技術引進率低，預計在預測期間將會大幅擴大。亞太地區行銷&廣告用行動AR (擴增實境) 的市場預計從2014年到2019年將以135.35％的年複合成長率擴大。
本報告提供亞太地區的行動AR (擴增實境) 的市場相關調查，提供您AR技術定義和概要，市場發展的過程，目前情形和今後展望，技術生命週期，價值鏈，市場規模的變化與預測，全球市場的比較，市場成長的各種影響因素分析，競爭環境，並彙整主要供應商簡介等資料。
Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.
Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.
This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware.
Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years.
The report includes a discussion of the key vendors operating in this market.