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市場調查報告書

行動AR (擴增實境) 的亞太地區市場:2015-2019年

Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 339956
出版日期 內容資訊 英文 55 Pages
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行動AR (擴增實境) 的亞太地區市場:2015-2019年 Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019
出版日期: 2015年09月16日 內容資訊: 英文 55 Pages
簡介

擴增實境 (AR) 在企業上廣泛利用於行銷及廣告用途上。亞太地區該技術引進率低,預計在預測期間將會大幅擴大。亞太地區行銷&廣告用行動AR (擴增實境) 的市場預計從2014年到2019年將以135.35%的年複合成長率擴大。

本報告提供亞太地區的行動AR (擴增實境) 的市場相關調查,提供您AR技術定義和概要,市場發展的過程,目前情形和今後展望,技術生命週期,價值鏈,市場規模的變化與預測,全球市場的比較,市場成長的各種影響因素分析,競爭環境,並彙整主要供應商簡介等資料。

第1章 摘要整理

第2章 調查範圍

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

第5章 市場概要

  • 發展的過程
  • 目前方案
  • 未來展望
  • AR硬體設備

第6章 技術生命週期

第7章 市場環境

  • 價值鏈
  • 市場規模·預測

第8章 市場成長因素

第9章 市場課題

第10章 成長因素與課題的影響

第11章 市場趨勢

第12章 業者情勢

  • 競爭模式

第13章 主要供應商分析

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

第14章 附錄

第15章 關於Technavio

圖表

目錄
Product Code: IRTNTR7130

About augmented reality

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware.

Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years.

The report includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

Key market driver

  • Large target market
  • For a full, detailed list, view our report

Key market challenge

  • Lack of content
  • For a full, detailed list, view our report

Key market trend

  • Increased integration in mobile devices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market overview

  • History
  • Present scenario
  • Future perspective
  • AR hardware

PART 06: Technology life cycle

PART 07: Market landscape

  • Value chain
  • Market size and forecast

PART 08: Market drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario

PART 13: Key vendor analysis

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Technology life cycle of AR technology
  • Exhibit 02: Mobile AR value chain
  • Exhibit 03: Mobile AR market for marketing and advertising in APAC ($ millions)
  • Exhibit 04: APAC population forecast 2014-2019 (millions)
  • Exhibit 05: APAC population forecast by age group 2014-2019
  • Exhibit 06: Comparison of global and APAC smartphone markets 2014-2019 (millions of units)
  • Exhibit 07: Comparison of global and APAC tablet markets 2014-2019 (millions of units)
  • Exhibit 08: Internet users in APAC by country 2011-2014 (per 100 people)
  • Exhibit 09: Impact of drivers and challenges
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