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市場調查報告書

社群網路、行銷的美國市場:2015年∼2019年

Social Network Marketing in the US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 336957
出版日期 內容資訊 英文 74 Pages
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社群網路、行銷的美國市場:2015年∼2019年 Social Network Marketing in the US 2015-2019
出版日期: 2015年08月05日 內容資訊: 英文 74 Pages
簡介

美國的社群網路、行銷市場,預計從2014年到2019年以之間,以20.11%的年複合成長率擴大。

本報告提供美國的社群網路、行銷市場現狀與今後的預測、成長因素與課題、主要趨勢、主要供應商分析等。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 客戶市場區隔
    • 廣告代理店
    • 品牌
    • 行動成果報酬型廣告
    • 個人用戶
  • 基準年
  • 供應商分類

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

  • 所謂社群網路
  • 所謂社群媒體

第6章 對行銷負責人來說的社群媒體的重要性

第7章 為何各種品牌利用社群媒體

  • 社群網路廣告的優點

第8章 目前方案

第9章 未來發展預測

第10章 填補差距

第11章 波特的五力分析

第12章 購買標準

第13章 成長因素與其影響

第14章 趨勢與其影響

第15章 社群網路狀況

  • 競爭模式
  • 行銷上利用社群網路的產業

第16章 主要供應商分析

  • Facebook
  • Google
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • Twitter

第17章 相關報告

目錄
Product Code: IRTNTR6781

About Social Network Marketing

Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.

Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.

Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending.

Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market.

Key Vendors

  • Facebook
  • Google
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • Twitter

Market Driver

  • Targeted Marketing
  • For a full, detailed list, view our report

Market Challenge

  • Lack of Standards for Measuring Performance
  • For a full, detailed list, view our report

Market Trend

  • Shift in Media Consumption
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Customer Segments
    • 03.2.1. Advertising Agencies
    • 03.2.2. Brands
    • 03.2.3. Mobile Affiliates
    • 03.2.4. Individual Users
  • 03.3. Base Year
  • 03.4. Vendor Segmentation
  • 03.5. Summation Errors

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

  • 05.1. What is social networking?
  • 05.2. What is social media?

06. Importance of Social Media for Marketers

07. Why Brands are looking into Social Media

    • 07.1.1. Benefits of Social Networking Advertisements

08. Present Scenario

09. Future prospect

10. Bridging the gap

11. Five Forces Analysis

12. Buying Criteria

13. Drivers and their Impact

14. Trends and their Impact

15. Social Networking Landscape

  • 15.1. Competitive Scenario
  • 15.2. Industries Using Social Network for Marketing

16. Key Vendor Analysis

  • 16.1. Facebook
    • 16.1.1. Key Facts
    • 16.1.2. Business Overview
    • 16.1.3. Business Segmentation by Revenue 2013
    • 16.1.4. Business Segmentation by Revenue 2011-2013
    • 16.1.5. Geographical Segmentation by Revenue 2013
    • 16.1.6. Business Strategy
    • 16.1.7. Recent Developments
    • 16.1.8. SWOT Analysis
  • 16.2. Google
    • 16.2.1. Key Facts
    • 16.2.2. Business Overview
    • 16.2.3. Business Segmentation by Revenue 2013
    • 16.2.4. Business Segmentation by Revenue 2012 and 2013
    • 16.2.5. Geographical Segmentation by Revenue 2013
    • 16.2.6. Business Strategy
    • 16.2.7. Recent Developments
    • 16.2.8. SWOT Analysis
  • 16.3. Instagram
    • 16.3.1. Key Facts
    • 16.3.2. Business Overview
    • 16.3.3. SWOT Analysis
  • 16.4. LinkedIn
    • 16.4.1. Key Facts
    • 16.4.2. Business Overview
    • 16.4.3. Product Segmentation by Revenue 2014
    • 16.4.4. Products Segmentation by Revenue 2013 and 2014
    • 16.4.5. Geographical Segmentation by Revenue 2014
    • 16.4.6. Business Strategy
    • 16.4.7. Recent Developments
    • 16.4.8. SWOT Analysis
  • 16.5. Pinterest
    • 16.5.1. Key Facts
    • 16.5.2. Business Overviews
    • 16.5.3. Geographical Presence
    • 16.5.4. SWOT Analysis
  • 16.6. Tumblr
    • 16.6.1. Key Facts
    • 16.6.2. Business Overview
    • 16.6.3. SWOT Analysis
  • 16.7. Twitter
    • 16.7.1. Key Facts
    • 16.7.2. Business Overview
    • 16.7.3. Business Segmentation by Revenue 2013
    • 16.7.4. Business Segmentation by Revenue 2011-2013
    • 16.7.5. Geographical Segmentation by Revenue 2013
    • 16.7.6. Business Strategy
    • 16.7.7. Recent Developments
    • 16.7.8. SWOT Analysis

17. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Social Network Users in the US 2015-2019 (millions)
  • Exhibit 3: Traditional Ad-spending Vs. Digital Ad-spending in US 2014-2019
  • Exhibit 4: Social Networking Ad-spending Market in US 2014-2019 ($ billions)
  • Exhibit 5: Digital Ad-spending Market in the US 2014-2019 ($ billions)
  • Exhibit 6: Social Networking Ad-spending in US by Type 2014-2019
  • Exhibit 7: Average Time Spend in a Day by a US Adult on Various Social Networking Sites (minutes)
  • Exhibit 8: Cost per Thousand Audience 2014
  • Exhibit 9: Social Networking Platform Used for B2B Marketing 2014
  • Exhibit 10: Mobile Social Network Users and Penetration in the US 2014-2019 (millions)
  • Exhibit 11: Average Time Spent by US Adults on Media Consumption 2010 and 2013
  • Exhibit 12: Facebook User Penetration in the US (million users)
  • Exhibit 13: Instagram User Penetration in the US (million users)
  • Exhibit 14: Twitter User Penetration in the US (million users)
  • Exhibit 15: Pinterest User Penetration in the US (million users)
  • Exhibit 16: Top 5 Social Networking Ad-spending Industries
  • Exhibit 17: Facebook: Business Segmentation by Revenue 2013
  • Exhibit 18: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
  • Exhibit 19: Facebook: Geographical Segmentation by Revenue 2013
  • Exhibit 20: Google: Business Segmentation by Revenue 2013
  • Exhibit 21: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 22: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 23: LinkedIn: Product Segmentation by Revenue 2014
  • Exhibit 24: LinkedIn: Product Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 25: LinkedIn: Geographical Segmentation by Revenue 2014
  • Exhibit 26: Pinterest: Geographical Presence
  • Exhibit 27: Twitter: Business Segmentation by Revenue 2013
  • Exhibit 28: Twitter: Business Segmentation by Revenue 2011-2013 (US$ million)
  • Exhibit 29: Twitter: Geographical Segmentation by Revenue 2013
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