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市場調查報告書

TV廣告支出的全球市場:2015-2019年

Global TV Ad-spending Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 336943
出版日期 內容資訊 英文 86 Pages
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TV廣告支出的全球市場:2015-2019年 Global TV Ad-spending Market 2015-2019
出版日期: 2015年08月05日 內容資訊: 英文 86 Pages
簡介

TV廣告是廣告主創造自家公司產品的認識,影響消費者購買決策的有效工具。由於這是全球最廣為視聽的媒體,而成為吸引廣告主的理由。其利用法有對傳統商業電視台廣告,多通路宣傳活動等。由於消費者的信賴度提高,TV廣播的廣告量有增加趨勢,其全球市場預計今後至2019年期間,以4.52%的年複合成長率擴大。

本報告以TV廣告的全球市場為焦點,提供2015-2019年的期間之概況及支出額變化的考察與預測、市場發展趨勢、推動要素、課題、主要企業簡介等最新分析資訊彙整。

第1章 摘要整理

第2章 簡稱一覽

第3章 報告的範圍

  • 市場概要
  • 客戶市場區隔
    • 廣告代理店
    • 品牌經理
    • 市場行銷專家
  • 定義
    • FTA (free-to-air:無收視費的TV廣播)
    • 多頻道TV
    • 線性TV
    • 家用TV
    • 動態線性TV
  • 基準年
  • 經營者市場區隔
  • 商品結構

第4章 市場調查方法

  • 市場調查流程
  • 取材方式

第5章 簡介

第6章 市場環境

  • 市場概要
  • 市場規模及預測
  • 波特的五力分析

第7章 市場區隔 - 各技術

  • TV廣告的全球市場 - 各技術:2014-2019年
  • FTA TV廣告的全球市場
    • 市場規模及預測
  • 多頻道TV廣告的全球市場
    • 市場規模及預測

第8章 市場區隔 - 各媒體

  • TV廣告的全球市場 - 各媒體:2014-2019年
  • TV廣告的全球市場 - 線性TV
    • 市場規模及預測
  • TV廣告的全球市場 - 個人電腦
    • 市場規模及預測
  • TV廣告的全球市場 - 智慧型手機
    • 市場規模及預測
  • TV廣告的全球市場 - 家用TV
    • 市場規模及預測
  • TV廣告的全球市場 - 動態線性TV
    • 市場規模及預測

第9章 市場區隔 - 各地區

  • TV廣告的全球市場 - 各地區:2014-2019年
  • TV廣告的全球市場 - 北美
    • 市場規模及預測
  • TV廣告的全球市場 - 亞太地區
    • 市場規模及預測
  • TV廣告的全球市場 - 西歐
    • 市場規模及預測
  • TV廣告的全球市場 - 中南美
    • 市場規模及預測
  • TV廣告的全球市場 - 其他地區
    • 市場規模及預測

第10章 主要國家市場

  • 美國
  • 中國
  • 日本
  • 廣告支出構成比的前十名國家

第11章 選擇標準

第12章 商業環境

  • 競爭情形
  • 競爭分析
  • 有力代理店:2014年
  • 其他有力出身草稿企業

第13章 主要經營者分析 (重要事實、產業概要、各產業&地區收益、產業策略、最新發展、SWOT分析等)

  • American Express
  • Comcast
  • Ford Motor
  • Pfizer
  • P&G
  • Verizon Communications

第14章 系列內的相關報告

目錄
Product Code: IRTNTR6763

About TV Ad Spending

TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.

Key Regions

  • APAC
  • Latin America
  • North America
  • ROI
  • Western Europe

Key Vendors

  • American Express
  • Comcast
  • Ford
  • P&G
  • Pfizer
  • Verizon Communications

Other Prominent Vendors

  • AT&T
  • Chrysler
  • General Motors
  • Johnson & Johnson
  • JP Morgan Chase
  • L'Oreal
  • Nissan
  • Time Warner
  • Toyota
  • Walt Disney

Market Driver

  • TV Advertisements with Digital Touch Points
  • For a full, detailed list, view our report

Market Challenge

  • Increase in Time Spent on Digital Media
  • For a full, detailed list, view our report

Market Trend

  • Subscription-based Models
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Customer segments
    • 03.2.1. Advertising Agencies
    • 03.2.2. Brand Managers
    • 03.2.3. Marketing Professionals
  • 03.3. Definitions
    • 03.3.1. Free-to-air
    • 03.3.2. Multichannel TV
    • 03.3.3. Linear TV
    • 03.3.4. Living Room TV
    • 03.3.5. Dynamic Linear TV
  • 03.4. Base year
  • 03.5. Vendor segmentation
  • 03.6. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Technology

  • 07.1. Global TV Ad-spending Market by Technology 2014-2019
  • 07.2. Global Free to Air TV Ad-spending Market
    • 07.2.1. Market Size and Forecast
  • 07.3. Global Multichannel TV Ad-spending Market
    • 07.3.1. Market Size and Forecast

08. Market Segmentation by Medium

  • 08.1. Global TV Ad-spending Market by Medium 2014-2019
  • 08.2. Global TV Ad-spending Market by Linear TV
    • 08.2.1. Market Size and Forecast
  • 08.3. Global TV Ad-spending Market by PC
    • 08.3.1. Market Size and Forecast
  • 08.4. Global TV Ad-spending Market by Smartphones
    • 08.4.1. Market Size and Forecast
  • 08.5. Global TV Ad-spending Market by Living Rooms TV
    • 08.5.1. Market Size and Forecast
  • 08.6. Global TV Ad-spending Market by Tablets
    • 08.6.1. Market Size and Forecast
  • 08.7. Global TV Ad-spending Market by Dynamic Linear TV
    • 08.7.1. Market Size and Forecast

09. Geographical Segmentation

  • 09.1. Global TV Ad-spending Market by Geographical Segmentation 2014-2019
  • 09.2. TV Ad-spending Market in the North America
    • 09.2.1. Market Size and Forecast
  • 09.3. TV Ad-spending Market in the APAC
    • 09.3.1. Market Size and Forecast
  • 09.4. TV Ad-spending Market in the Western Europe
    • 09.4.1. Market Size and Forecast
  • 09.5. TV Ad-spending Market in the Latin America
    • 09.5.1. Market Size and Forecast
  • 09.6. TV Ad-spending Market in ROW
    • 09.6.1. Market Size and Forecast

10. Key Leading Countries

  • 10.1. US
  • 10.2. China
  • 10.3. Japan
  • 10.4. Top 10 Leading Countries by Market Share in terms of Ad-spending

11. Buying Criteria

12. Vendor Landscape

  • 12.1. Competitive Scenario
  • 12.2. Competitive Analysis
  • 12.3. Leading Agencies 2014
  • 12.4. Other Prominent Spenders

13. Key Vendor Analysis

  • 13.1. American Express
    • 13.1.1. Key Facts
    • 13.1.2. Business Overview
    • 13.1.3. Business Segmentation by Total Revenues Net of Interest Expense 2014
    • 13.1.4. Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014
    • 13.1.5. Geographical Segmentation by Total Revenues Net of Interest Expense 2014
    • 13.1.6. Business Strategy
    • 13.1.7. Recent Developments
    • 13.1.8. SWOT Analysis
  • 13.2. Comcast
    • 13.2.1. Key Facts
    • 13.2.2. Business Overview
    • 13.2.3. Business Segmentation by Revenue 2013
    • 13.2.4. Business Segmentation by Revenue 2012 and 2013
    • 13.2.5. Business Strategy
    • 13.2.6. Recent Developments
    • 13.2.7. SWOT Analysis
  • 13.3. Ford Motor
    • 13.3.1. Key Facts
    • 13.3.2. Business Overview
    • 13.3.3. Business Segmentation by Revenue 2013
    • 13.3.4. Business Segmentation by Revenue 2012 and 2013
    • 13.3.5. Geographical Segmentation by Revenue 2013
    • 13.3.6. Business Strategy
    • 13.3.7. Recent Developments
    • 13.3.8. SWOT Analysis
  • 13.4. Pfizer
    • 13.4.1. Key Facts
    • 13.4.2. Business Overview
    • 13.4.3. Business Segmentation by Revenue 2013
    • 13.4.4. Business Segmentation by Revenue 2012 and 2013
    • 13.4.5. Geographical Segmentation by Revenue
    • 13.4.6. Business Strategy
    • 13.4.7. Key Developments
    • 13.4.8. SWOT Analysis
  • 13.5. P&G
    • 13.5.1. Key Facts
    • 13.5.2. Business Overview
    • 13.5.3. Business Segmentation by Revenue 2013
    • 13.5.4. Business Segmentation by Revenue 2012 and 2013
    • 13.5.5. Geographical Segmentation by Revenue 2013
    • 13.5.6. Business Strategy
    • 13.5.7. Recent Developments
    • 13.5.8. SWOT Analysis
  • 13.6. Verizon Communications
    • 13.6.1. Key Facts
    • 13.6.2. Business Overview
    • 13.6.3. Business Segmentation by Revenue 2013
    • 13.6.4. Business Segmentation by Revenue 2011-2013
    • 13.6.5. Business Strategy
    • 13.6.6. Recent Developments
    • 13.6.7. SWOT Analysis

14. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global TV Advertising Segmentation
  • Exhibit 3: Global TV Ad-spending Market 2014-2019 ($ billions)
  • Exhibit 4: Global TV Ad-spending by Technology 2014 and 2019
  • Exhibit 5: Global Free to Air TV Ad-spending Market 2014-2019 ($ billions)
  • Exhibit 6: Global Multichannel TV Ad-spending Market 2014-2019 ($ billions)
  • Exhibit 7: Global TV Ad-spending Market by Medium 2014
  • Exhibit 8: Global TV Ad-spending Market by Medium 2019
  • Exhibit 9: Global TV Ad-spending Market by Linear TV ($ billions)
  • Exhibit 10: Global TV Ad-spending Market by PC ($ billions)
  • Exhibit 11: Global TV Ad-spending Market by Smartphones ($ billions)
  • Exhibit 12: Global TV Ad-spending Market by Living Rooms TV ($ billions)
  • Exhibit 13: Global TV Ad-spending Market by Tablets ($ billions)
  • Exhibit 14: Global TV Ad-spending Market by Dynamic Linear TV ($ billions)
  • Exhibit 15: Global TV Ad-spending Market by Geography 2014
  • Exhibit 16: Global TV Ad-spending Market by Geography 2019
  • Exhibit 17: TV Ad-spending Market in the North America ($ billions)
  • Exhibit 18: TV Ad-spending Market in the APAC ($ billions)
  • Exhibit 19: TV Ad-spending Market in the Western Europe ($ billions)
  • Exhibit 20: TV Ad-spending Market in the Latin America ($ billions)
  • Exhibit 21: TV Ad-spending Market in ROW ($ billions)
  • Exhibit 22: Top 10 Leading Countries by Market Share in terms of Ad-spending 2014
  • Exhibit 23: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2014
  • Exhibit 24: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billion)
  • Exhibit 25: American Express: Geographical segmentation by Total Revenues Net of Interest Expense 2014
  • Exhibit 26: Comcast: Business Segmentation by Revenue 2013
  • Exhibit 27: Comcast: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 28: Ford Motor: Business Segmentation by Revenue 2013
  • Exhibit 29: Ford Motor: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 30: Ford Motor: Geographical Segmentation by Revenue 2013
  • Exhibit 31: Pfizer: Business Segmentation by Revenue 2013
  • Exhibit 32: Pfizer: Business Segmentation by Revenue 2012 and 2013
  • Exhibit 33: Pfizer: Geographical Segmentation by Revenue 2013
  • Exhibit 34: P&G: Business Segmentation by Revenue 2013
  • Exhibit 35: P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 36: P&G: Geographical Segmentation by Revenue 2013
  • Exhibit 37: Verizon Communications: Business Segmentation by Revenue 2013
  • Exhibit 38: Verizon Communications: Business Segmentation by Revenue 2011-2013 (US$ billion)
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