Global TV Ad-spending Market 2015-2019
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||336943|
|出版日期||內容資訊||英文 86 Pages
TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.
The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.
This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.