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市場調查報告書

行動廣告支出額的美國市場 (2015∼2019年)

Mobile Ad-spending Market in the US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 336535
出版日期 內容資訊 英文 60 Pages
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行動廣告支出額的美國市場 (2015∼2019年) Mobile Ad-spending Market in the US 2015-2019
出版日期: 2015年07月29日 內容資訊: 英文 60 Pages
簡介

所謂行動廣告,是指透過行動電話、平板電腦等行動通訊設備實施產品與服務、品牌的行銷(發送收費形態、非特定多數取向的訊息給予潛在的客戶影響力) 的推銷活動。行動廣告市場上的支出額,是依照對各種形態的廣告 (檢索廣告、展示廣告、訊息型廣告等) 支付的廣告費用而產生。美國的行動廣告支出額的市場2014∼2019年預計以29.07%的年複合成長率(CAGR) 成長。

本報告提供美國國內的行動廣告市場相關分析、市場概要和結構、市場規模 (廣告支出額) 趨勢 (今後5年的預測值)、廣告的各種類的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介 (各領域趨勢預測、產業策略、競爭力、最新趨勢等)、今後的市場機會等調查評估。

第1章 摘要整理

第2章 分析範圍

  • 市場概要
  • 客戶的分類
  • 基準年
  • 供應商的分類
  • 主要的產品

第3章 市場分析技術

  • 市場分析的流程
  • 分析方法

第4章 行動廣告概要

  • 行動廣告的種類
    • 展示廣告
    • 檢索廣告
    • 其他
  • 行動廣告的優點

第5章 簡介

第6章 市場環境

  • 市場概況
  • 產品生命週期
  • 美國的廣告支出額的市場佔有率
  • 全球行動廣告支出額市場
    • 市場規模與其預測
  • 美國的行動廣告支出額市場
    • 市場規模與其預測
  • 波特的五力分析

第7章 各種類的市場區隔

  • 美國的行動廣告市場:各種類的明細 (最新值)
  • 美國的行動廣告市場:各種類的詳細趨勢 (今後6年份)
  • 展示廣告市場
  • 檢索廣告市場

第8章 購買標準

第9章 市場成長的推動要素

第10章 推動因素與其影響力

第11章 市場課題

第12章 推動因素、課題的影響力

第13章 市場趨勢

第14章 市場趨勢與其影響

第15章 供應商環境

  • 競爭方案
  • 競爭分析
  • 其他卓越供應商

第16章 主要供應商分析

  • Flurry
  • Millennial Media
  • MoPub
  • Pandora Media

第17章 相關報告

圖表一覽

目錄
Product Code: IRTNTR6773

About Mobile Ad Spending

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • Flurry
  • Millennial Media
  • MoPub
  • Pandora

Other Prominent Vendors

  • Amobee
  • Baidu
  • Byyd
  • Chartboost
  • Fyber
  • Google
  • HasOffers
  • Hipcricket
  • iAd
  • inMobi
  • Kiip
  • Matomy Media
  • MobPartner
  • OfferPal Media
  • Opera Mediaworks
  • PubMatic
  • Science
  • Smaato

Market Driver

  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • Privacy and Security Concerns
  • For a full, detailed list, view our report

Market Trend

  • Increase in Number of Mobile App Downloads
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. Scope of the Report

  • 02.1. Market Overview
  • 02.2. Customer Segments
    • 02.2.1. Advertising Agencies
    • 02.2.2. Application Developer
    • 02.2.3. Mobile Affiliates
    • 02.2.4. Marketing Professionals
  • 02.3. Base Year
  • 02.4. Vendor Segmentation
  • 02.5. Product Offerings

03. Market Research Methodology

  • 03.1. Market Research Process
  • 03.2. Research Methodology

04. Mobile Ads Overview

  • 04.1. Types of Mobile Ads
    • 04.1.1. Display Ads
    • 04.1.2. Search Ads
    • 04.1.3. Others
  • 04.2. Benefits of Mobile Ads

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Product Life Cycle
  • 06.3. Share of Ad Spending in US
  • 06.4. Global Mobile Ad Spending Market
    • 06.4.1. Market Size and Forecast
  • 06.5. Mobile Ad Spending Market in US
    • 06.5.1. Market Size and Forecast
  • 06.6. Five Forces Analysis

07. Market Segmentation by Type

  • 07.1. Mobile Ad Spending Market in US by Type 2014
  • 07.2. Mobile Ad Spending Market in US by Type 2014-2019
  • 07.3. Display Ad Spending Market in US
    • 07.3.1. Market Size and Forecast
  • 07.4. Search Ad Spending Market in US
    • 07.4.1. Market Size and Forecast

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and Their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and Their Impact

15. Vendor Landscape

  • 15.1. Competitive Scenario
  • 15.2. Competitive Analysis
  • 15.3. Other Prominent Vendors

16. Key Vendor Analysis

  • 16.1. Flurry
    • 16.1.1. Key Facts
    • 16.1.2. Business Overview
    • 16.1.3. Product Segmentation
    • 16.1.4. SWOT Analysis
  • 16.2. Millennial Media
    • 16.2.1. Key Facts
    • 16.2.2. Business Overview
    • 16.2.3. Business Strategy
    • 16.2.4. Recent Developments
    • 16.2.5. SWOT Analysis
  • 16.3. MoPub
    • 16.3.1. Key Facts
    • 16.3.2. Business Overview
    • 16.3.3. SWOT Analysis
  • 16.4. Pandora Media
    • 16.4.1. Key Facts
    • 16.4.2. Business Overview
    • 16.4.3. Revenue Segmentation 2013
    • 16.4.4. Revenue Segmentation 2012 and 2013
    • 16.4.5. Business Strategy
    • 16.4.6. Recent Developments
    • 16.4.7. SWOT Analysis

17. Other Reports in This Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Mobile Ads
  • Exhibit 3: Share of Ad Spending in US 2014 ($ billions)
  • Exhibit 4: Global Mobile Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 5: Mobile Ad Spending Market in US 2014-2019 ($ billions)
  • Exhibit 6: Mobile Ad Spending Market in US by Type 2014
  • Exhibit 7: Mobile Ad Spending Market in US by Type 2014-2019
  • Exhibit 8: Display Ad Spending Market in US 2014-2019 ($ billions)
  • Exhibit 9: Search Ad Spending Market in US 2014-2019 ($ billions)
  • Exhibit 10: Reachability of Mobile Apps in US 2014 (% of mobile device users)
  • Exhibit 11: In-App and Mobile Web Ad Spending Market in US 2014-2016 ($ billions)
  • Exhibit 12: Flurry: Product Segmentation
  • Exhibit 13: Pandora Media: Revenue Segmentation 2013
  • Exhibit 14: Pandora Media: Revenue Segmentation 2012 and 2013 ($ millions)
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