Product Code: IRTNTR6773
About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.
Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Vendors
- Flurry
- Millennial Media
- MoPub
- Pandora
Other Prominent Vendors
- Amobee
- Baidu
- Byyd
- Chartboost
- Fyber
- Google
- HasOffers
- Hipcricket
- iAd
- inMobi
- Kiip
- Matomy Media
- MobPartner
- OfferPal Media
- Opera Mediaworks
- PubMatic
- Science
- Smaato
Market Driver
- Increased Adoption of Smartphones and Tablets
- For a full, detailed list, view our report
Market Challenge
- Privacy and Security Concerns
- For a full, detailed list, view our report
Market Trend
- Increase in Number of Mobile App Downloads
- For a full, detailed list, view our report
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Table of Contents
01. Executive Summary
02. Scope of the Report
- 02.1. Market Overview
- 02.2. Customer Segments
- 02.2.1. Advertising Agencies
- 02.2.2. Application Developer
- 02.2.3. Mobile Affiliates
- 02.2.4. Marketing Professionals
- 02.3. Base Year
- 02.4. Vendor Segmentation
- 02.5. Product Offerings
03. Market Research Methodology
- 03.1. Market Research Process
- 03.2. Research Methodology
04. Mobile Ads Overview
- 04.1. Types of Mobile Ads
- 04.1.1. Display Ads
- 04.1.2. Search Ads
- 04.1.3. Others
- 04.2. Benefits of Mobile Ads
05. Introduction
06. Market Landscape
- 06.1. Market Overview
- 06.2. Product Life Cycle
- 06.3. Share of Ad Spending in US
- 06.4. Global Mobile Ad Spending Market
- 06.4.1. Market Size and Forecast
- 06.5. Mobile Ad Spending Market in US
- 06.5.1. Market Size and Forecast
- 06.6. Five Forces Analysis
07. Market Segmentation by Type
- 07.1. Mobile Ad Spending Market in US by Type 2014
- 07.2. Mobile Ad Spending Market in US by Type 2014-2019
- 07.3. Display Ad Spending Market in US
- 07.3.1. Market Size and Forecast
- 07.4. Search Ad Spending Market in US
- 07.4.1. Market Size and Forecast
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and Their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and Their Impact
15. Vendor Landscape
- 15.1. Competitive Scenario
- 15.2. Competitive Analysis
- 15.3. Other Prominent Vendors
16. Key Vendor Analysis
- 16.1. Flurry
- 16.1.1. Key Facts
- 16.1.2. Business Overview
- 16.1.3. Product Segmentation
- 16.1.4. SWOT Analysis
- 16.2. Millennial Media
- 16.2.1. Key Facts
- 16.2.2. Business Overview
- 16.2.3. Business Strategy
- 16.2.4. Recent Developments
- 16.2.5. SWOT Analysis
- 16.3. MoPub
- 16.3.1. Key Facts
- 16.3.2. Business Overview
- 16.3.3. SWOT Analysis
- 16.4. Pandora Media
- 16.4.1. Key Facts
- 16.4.2. Business Overview
- 16.4.3. Revenue Segmentation 2013
- 16.4.4. Revenue Segmentation 2012 and 2013
- 16.4.5. Business Strategy
- 16.4.6. Recent Developments
- 16.4.7. SWOT Analysis
17. Other Reports in This Series
List of Exhibits
- Exhibit 1: Market Research Methodology
- Exhibit 2: Types of Mobile Ads
- Exhibit 3: Share of Ad Spending in US 2014 ($ billions)
- Exhibit 4: Global Mobile Ad Spending Market 2014-2019 ($ billions)
- Exhibit 5: Mobile Ad Spending Market in US 2014-2019 ($ billions)
- Exhibit 6: Mobile Ad Spending Market in US by Type 2014
- Exhibit 7: Mobile Ad Spending Market in US by Type 2014-2019
- Exhibit 8: Display Ad Spending Market in US 2014-2019 ($ billions)
- Exhibit 9: Search Ad Spending Market in US 2014-2019 ($ billions)
- Exhibit 10: Reachability of Mobile Apps in US 2014 (% of mobile device users)
- Exhibit 11: In-App and Mobile Web Ad Spending Market in US 2014-2016 ($ billions)
- Exhibit 12: Flurry: Product Segmentation
- Exhibit 13: Pandora Media: Revenue Segmentation 2013
- Exhibit 14: Pandora Media: Revenue Segmentation 2012 and 2013 ($ millions)
