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市場調查報告書

廣告、行銷活動用行動AR (擴增實境) 的全球市場

Global Mobile AR Market for Marketing and Advertising 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 335563
出版日期 內容資訊 英文 72 Pages
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廣告、行銷活動用行動AR (擴增實境) 的全球市場 Global Mobile AR Market for Marketing and Advertising 2015-2019
出版日期: 2015年07月15日 內容資訊: 英文 72 Pages
簡介

所謂AR (Augumented Reality:擴增實境) ,是將數位內容融入現實世界的新技術。特別是將電腦生成的影像在用戶視野展開,提供現實世界中物體相關的資訊。在用戶方面,掃描現實世界,與虛擬電腦生成的資訊重合,強化、補足現實的感覺。近幾年,行動裝置的應用程式有效的利用的方式也急速普及。全球的廣告、行銷活動用行動AR市場2014∼2019年,預計以105.72%年複合成長率(CAGR) 成長。

本報告提供全球的廣告、行銷活動用行動AR (擴增實境) 市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、各地區的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。

第1章 摘要整理

第2章 簡稱集

第3章 分析範圍

第4章 簡介:AR市場概要

  • 歷史沿革
  • 目前方案
  • 未來展望

第5章 技術生命週期

第6章 AR硬體設備:概要

第7章 行動AR

  • 價值鏈
  • 市場規模與其預測
  • 各地區的分析
    • 南北美洲
    • 歐洲、中東、非洲地區 (EMEA) 地區
    • 亞太地區地區

第8章 推動市場成長要素

第9章 市場課題

第10章 市場趨勢

第11章 供應商環境

  • 競爭方案

第12章 AR改變了我們的生活嗎?

第13章 主要供應商分析

  • Augmented Pixels
    • 主要資料
    • 產業概要
    • 採用AR技術開發的用途
    • 近幾年趨勢
  • Aurasma
  • Blippar
  • Catchoom
  • Google
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

第14章 相關報告

圖表一覽

目錄
Product Code: IRTNTR6423

About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Engine Creative
  • Metaio
  • Snaploader
  • Total Immersion
  • Qualcomm
  • Wikitude
  • Zappar

Market Driver

  • Growing Smartphone Market
  • For a full, detailed list, view our report

Market Challenge

  • Lack of Content
  • For a full, detailed list, view our report

Market Trend

  • Increased Integration in Mobile Devices
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope

  • 03.1. Definitions

AR Engines

AR Software

AR Hardware

  • 03.2. Base Year
  • 03.3. Geographical Areas
  • 03.4. Market Size Calculation and Segmentation

Geographical Segmentation

Vendor Segmentation

  • 03.5. Common Currency Conversion Rates

04. Introduction: An Overview of the AR Market

  • 04.1. History
  • 04.2. Present Scenario
  • 04.3. Future Perspective

05. Technology Life Cycle

06. AR Hardware: Introduction

07. Mobile AR

  • 07.1. Value Chain
  • 07.2. Market Size and Forecast
  • 07.3. Geographical Analysis

Americas

EMEA Region

APAC Region

08. Market Growth Drivers

09. Market Challenges

10. Market Trends

11. Vendor Landscape

  • 11.1. Competitive Scenario

12. Will AR Change Our Lives?

13. Key Vendor Analysis

  • 13.1. Augmented Pixels
    • 13.1.1. Key Facts
    • 13.1.2. Business Overview
    • 13.1.3. Applications Developed using AR Technology
    • 13.1.4. Recent Developments
  • 13.2. Aurasma
    • 13.2.1. Key Facts
    • 13.2.2. Business Overview
    • 13.2.3. Recent Developments
  • 13.3. Blippar
    • 13.3.1. Key Facts
    • 13.3.2. Business Overview
    • 13.3.3. Geographical Presence
    • 13.3.4. Business Strategy
    • 13.3.5. Recent Developments
  • 13.4. Catchoom
    • 13.4.1. Key Facts
    • 13.4.2. Business Overview
    • 13.4.3. Geographical Presence
    • 13.4.4. Business Strategy
    • 13.4.5. Recent Developments
  • 13.5. Google
    • 13.5.1. Key Facts
    • 13.5.2. Business Overview
    • 13.5.3. Comparison of Advertising Revenues and Other Revenues 2013 and 2014
    • 13.5.4. Geographical Segmentation 2014
    • 13.5.5. Business Strategy
    • 13.5.6. Recent Developments
  • 13.6. Metaio
    • 13.6.1. Key Facts
    • 13.6.2. Business Overview
    • 13.6.3. Key Product Offerings
    • 13.6.4. Key Solutions
    • 13.6.5. Business Strategy
    • 13.6.6. Recent Developments
  • 13.7. NGRAIN
    • 13.7.1. Key Facts
    • 13.7.2. Business Overview
    • 13.7.3. Key Offerings
    • 13.7.4. Industries Served
    • 13.7.5. Recent Developments
  • 13.8. Qualcomm
    • 13.8.1. Key Facts
    • 13.8.2. Business Overview
    • 13.8.3. Business Segmentation by Revenue 2014
    • 13.8.4. Business Segmentation by Revenue 2013 and 2014
    • 13.8.5. Geographical Segmentation by Revenue 2014
    • 13.8.6. Business Strategy
    • 13.8.7. Recent Developments
  • 13.9. Total Immersion
    • 13.9.1. Key Facts
    • 13.9.2. Business Overview
    • 13.9.3. Key Offerings
    • 13.9.4. Geographical Presence
    • 13.9.5. Recent Developments
  • 13.10. Wikitude
    • 13.10.1. Key Facts
    • 13.10.2. Business Overview
    • 13.10.3. Key Offerings
    • 13.10.4. Business Strategy
    • 13.10.5. Recent Developments
  • 13.11. Zappar
    • 13.11.1. Key Facts
    • 13.11.2. Business Overview
    • 13.11.3. Resellers Geographical Presence
    • 13.11.4. Recent Developments

14. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Global Mobile AR Market for Marketing and Advertising Market Size 2014-2019 ($ millions)
  • Exhibit 2: Global Mobile AR Market for Marketing and Advertising 2014-2019 ($ millions)
  • Exhibit 3: Augmented Pixels: Application Developed using AR Technology
  • Exhibit 4: Blippar: Geographical Presence
  • Exhibit 5: Catchoom: Geographical Presence
  • Exhibit 6: Google: Comparison of Advertising Revenues and Other Revenues 2013 and 2014 ($ billions)
  • Exhibit 7: Google: Geographical Segmentation 2014
  • Exhibit 8: Metaio: Key Product Offerings
  • Exhibit 9: Metaio: Key Solutions
  • Exhibit 10: NGRAIN: Key Offerings
  • Exhibit 11: NGRAIN: Industries Served
  • Exhibit 12: Qualcomm: Business Segmentation by Revenue 2014
  • Exhibit 13: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billions)
  • Exhibit 14: Qualcomm: Geographical Segmentation by Revenue 2014
  • Exhibit 15: Total Immersion: Key Offerings
  • Exhibit 16: Total Immersion: Geographical Presence
  • Exhibit 17: Wikitude: Key Offerings
  • Exhibit 18: Zappar: Resellers Geographical Presence
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