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市場調查報告書

防毒軟體的亞太地區市場 (2015∼2019年)

Antivirus Software Market in APAC 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 335503
出版日期 內容資訊 英文 88 Pages
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防毒軟體的亞太地區市場 (2015∼2019年) Antivirus Software Market in APAC 2015-2019
出版日期: 2015年07月15日 內容資訊: 英文 88 Pages
簡介

網際網路利用成為日常在生活中重要且不可缺少的因素,不過,設備感染各種的惡意程式,也產生系統無法保護受到危害的風險。其風險的對策之一是防毒軟體,偵測、防止、隔離從惡意程式感染的電腦病毒。防毒軟體自身無法防止全部種類的惡意程式攻擊,不過,可防止從惡意程式感染的電腦病毒侵入電腦系統。亞太地區各國的防毒軟體市場2014∼2019年,預計以11.63%的年複合成長率(CAGR) 成長。

本報告提供亞太地區防毒軟體市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、全球市場整體與的對比、主要國家市場詳細趨勢、推動、阻礙市場要素與其影響力、主要供應商的主要產品和競爭力、今後的市場機會等調查評估。

第1章 摘要整理

第2章 簡稱集

第3章 分析範圍

  • 市場概要

第4章 市場分析技術

  • 市場分析的流程
  • 分析方法

第5章 簡介

第6章 Market Traction

第7章 市場概要

  • 威脅的種類
    • 特洛伊木馬
    • 病毒
    • 蠕蟲
    • 廣告程式
    • 釣魚
    • 啟動扇區病毒
  • 防毒軟體的種類
  • 電腦病毒的原因
  • 防毒軟體的必要性

第8章 市場環境

  • 市場概況
  • 產品生命週期
    • 亞太地區防毒軟體的產品生命週期
  • 全球防毒軟體市場
    • 市場規模與其預測
  • 全球防毒軟體市場上亞太地區的佔有率
  • 亞太地區的防毒軟體市場
    • 市場規模與其預測
  • 波特的五力分析

第9章 主要國家市場

  • 新加坡
  • 日本
  • 俄羅斯
  • 中國
  • 奧地利

第10章 購買標準

第11章 促進市場成長的要素

第12章 推動因素與其影響力

第13章 市場課題

第14章 推動因素、課題的影響力

第15章 市場趨勢

第16章 市場趨勢與其影響

第17章 供應商環境

  • 競爭方案
    • 近幾年的主要趨勢
  • 主要供應商的一覽

第18章 主要供應商的概要

  • Avast
  • AVG
  • ESET
  • Kaspersky Lab
  • Microsoft
  • Symantec
  • 其他卓越供應商

第19章 相關報告

圖表一覽

目錄
Product Code: IRTNTR6271

About Antivirus

Antivirus is a software that scans the system memory, OS, and systems files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in our day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes.

A malware is a program that loads on a computer through the Internet or infected disks. Computer viruses are man-made and have a tendency to replicate themselves. Therefore, to fight such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs. Though antivirus software cannot prevent every type of malware attack, it can prevent their intrusion into a computer system. Avast, AVG, ESET, Kaspersky, Microsoft, and Symantec are the major vendors in this market.

Technavio's analysts forecast the antivirus software market in APAC to grow at a CAGR of 11.63% during 2014-2019.

Covered in this Report

In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in APAC for 2015-2019. To calculate the market size, the analyst considers the revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in APAC. The revenue generated from the sales of complete security solutions package provided by vendors is excluded from the scope of this study.

Technavio's report, Antivirus Software Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. It includes a discussion of the key vendors operating in this market.

Key Vendors

  • Anti-Virus Guard Technologies (AVG)
  • Avast Software
  • ESET
  • Microsoft
  • Symantec

Other Prominent Vendors

  • Avira
  • Bkav
  • Check Point Software Technologies
  • Comodo
  • Emsisoft
  • Fortinet
  • F-Secure
  • Qihu 360 Software
  • Quick Heal Technologies
  • Sophos
  • ThreatTrack Security
  • Trend Micro
  • Webroot

Market Driver

  • Growing Dependency on Internet
  • For a full, detailed list, view our report

Market Challenge

  • Availability of Inexpensive Security Solutions
  • For a full, detailed list, view our report

Market Trend

  • Growth in Cloud-based Security Services
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Traction

07. Market Description

  • 07.1. Types of Threat
    • 07.1.1. Trojan
    • 07.1.2. Virus
    • 07.1.3. Worms
    • 07.1.4. Adware
    • 07.1.5. Phishing
    • 07.1.6. Boot Sector Virus
  • 07.2. Types of Antivirus Software
  • 07.3. Causes of Computer Viruses
  • 07.4. Need for Antivirus Software

08. Market Landscape

  • 08.1. Market Overview
  • 08.2. Product Lifecycle Analysis
    • 08.2.1. Product Lifecycle of Antivirus Software in APAC
  • 08.3. Global Antivirus Software Market
    • 08.3.1. Market Size and Forecast
  • 08.4. Share of APAC in Global Antivirus Software Market
  • 08.5. Antivirus Software Market in APAC
    • 08.5.1. Market Size and Forecast
  • 08.6. Five Forces Analysis

09. Major Countries

  • 09.1. Singapore
  • 09.2. Japan
  • 09.3. Russia
  • 09.4. China
  • 09.5. Australia

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. List of Key Vendors 2014

18. Key Vendor's Description

  • 18.1. Avast
    • 18.1.1. For Home users specifically for PC's and home networks
    • 18.1.2. Avast Internet Security
    • 18.1.3. Avast Premier
    • 18.1.4. Avast Pro Antivirus
    • 18.1.5. Free Antivirus
    • 18.1.6. For Android users:
    • 18.1.7. For Mac users:
    • 18.1.8. For iPhone/iPad users
    • 18.1.9. For Business Users
    • 18.1.10. Endpoint Protection
    • 18.1.11. Endpoint Protection Plus
    • 18.1.12. Endpoint Protection Suite
    • 18.1.13. Endpoint Protection Suite Plus
    • 18.1.14. SWOT Analysis
  • 18.2. AVG
    • 18.2.1. For PC users
    • 18.2.2. AVG Antivirus Free
    • 18.2.3. AVG Antivirus
    • 18.2.4. AVG Internet Security
    • 18.2.5. AVG PC TuneUp
    • 18.2.6. AVG Driver Updater
    • 18.2.7. AVG Web TuneUp
    • 18.2.8. AVG PrivacyFix
    • 18.2.9. For Mac users
    • 18.2.10. For Mobile users
    • 18.2.11. For Tablet users
    • 18.2.12. SWOT Analysis
  • 18.3. ESET
    • 18.3.1. For Home users
    • 18.3.2. For Business Users
    • 18.3.3. SWOT Analysis
  • 18.4. Kaspersky Lab
    • 18.4.1. For Home Users
    • 18.4.2. For Business Users
    • 18.4.3. SWOT Analysis
  • 18.5. Microsoft
    • 18.5.1. SWOT Analysis
  • 18.6. Symantec
    • 18.6.1. Symantec Security Products for Enterprise
    • 18.6.2. Norton Security Products For Consumers
    • 18.6.3. SWOT Analysis
  • 18.7. Other Prominent Vendors

19. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Antivirus Software
  • Exhibit 3: Causes of Computer Viruses
  • Exhibit 4: Product Lifecycle of Antivirus Software in APAC
  • Exhibit 5: Global Antivirus Software Market 2014-2019 ($ billion)
  • Exhibit 6: Share of APAC in Global Antivirus Software Market 2014-2019
  • Exhibit 7: Antivirus Software Market in APAC 2014-2019 ($ billion)
  • Exhibit 8: List of Key Vendors 2014
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