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市場調查報告書

視訊點播 (VOD) 的美國市場:2015年∼2019年

Video on Demand (VOD) Market in US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 335172
出版日期 內容資訊 英文 59 Pages
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視訊點播 (VOD) 的美國市場:2015年∼2019年 Video on Demand (VOD) Market in US 2015-2019
出版日期: 2015年07月08日 內容資訊: 英文 59 Pages
簡介

2014年的美國的視訊點播 (VOD) 的市場,由於網際網路的普及發展,與前一年同期比較成為了擴大36.24%。該市場預計,預計2014年到2019年之間,以25.50%的年複合成長率擴大。

本報告提供美國的視訊點播 (VOD) 市場規模今後各播送平台的預測調查,與市場趨勢、成長因素及課題、主要企業分析等,為您概述為以下內容。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 消費者分類
  • 基準年
  • 供應商分類
  • 市場分類
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場簡短的描寫
  • 市場概要
  • 美國的簡介
    • 經濟指標
  • 市場規模與預測
  • 波特的五力分析

第7章 各播送平台的市場分類

  • 美國的各播送平台的VOD市場

第8章 購買標準

第9章 市場成長因素

第10章 成長因素與其影響

第11章 市場課題

第12章 成長因素與課題的影響

第13章 市場趨勢

第14章 趨勢與其影響

第15章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第16章 主要供應商分析

  • Amazon.com
  • Apple
  • Comcast
  • Hulu
  • Netflix
  • VUDU

第17章 相關報告

目錄
Product Code: IRTNTR6539

About VOD

VOD is a service that enables viewers to access content through channels/mediums such as cable TV, DTH, or OTT. The content can be viewed through devices such as TVs or computers, or portable devices such as tablets and smartphones. With the availability of this service, viewers can utilize various functions such as fast-forward, rewind, and pause during their favorite programs. Thus, VOD services offer convenience and flexibility to customers.

Technavio's analysts forecast the VOD market in the US to grow at a CAGR of 25.50% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the VOD market in the US for the period 2015-2019. It classifies the market into two segments according to distribution platform: OTT/streaming services and TV subscription services. To calculate the market size, the report considers the revenue generated from these segments. For TV subscription services, the report only considers DTH and cable TV as mediums through which VOD service is opted.

Technavio's report, VOD Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • Amazon.com
  • Apple
  • Comcast
  • Hulu
  • Netflix
  • VUDU

Other Prominent Vendors

  • CinemaNow
  • Crackle
  • DirecTV
  • Google
  • Indieflix
  • Popcornflix
  • Rovi
  • SnagFilms
  • Time Warner
  • Verizon

Key Market Driver

  • Control to Viewers over Content
  • For a full, detailed list, view our report

Key Market Challenge

  • Limitations in Content Delivery
  • For a full, detailed list, view our report

Key Market Trend

  • Variety of VOD Content
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Customer Segmentation
    • 03.2.1. Individual Consumers
  • 03.3. Base Year
  • 03.4. Vendor Segmentation
  • 03.5. Market Segmentation
  • 03.6. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Market Overview
  • 06.3. Country Profile
    • 06.3.1. Economic Indicators
  • 06.4. Market Size and Forecast
  • 06.5. Five Forces Analysis

07. Market Segmentation by Distribution Platform

  • 07.1. VOD Market in US by Distribution Platform 2014

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

  • 15.1. Competitive Scenario
  • 15.2. Other Prominent Vendors

16. Key Vendor Analysis

  • 16.1. Amazon.com
    • 16.1.1. Key Facts
    • 16.1.2. Business Overview
    • 16.1.3. Segmentation by Revenue 2014
    • 16.1.4. Segmentation by Revenue 2013 and 2014
    • 16.1.5. Geographical Segmentation by Revenue 2014
    • 16.1.6. Business Strategy
    • 16.1.7. Recent Developments
    • 16.1.8. SWOT Analysis
  • 16.2. Apple
    • 16.2.1. Key Facts
    • 16.2.2. Business Overview
    • 16.2.3. Product Segmentation by Revenue
    • 16.2.4. Geographical Segmentation by Revenue
    • 16.2.5. Business Strategy
    • 16.2.6. Recent Developments
    • 16.2.7. SWOT Analysis
  • 16.3. Comcast
    • 16.3.1. Key Facts
    • 16.3.2. Business Overview
    • 16.3.3. Business Segmentation by Revenue 2013
    • 16.3.4. Business Segmentation by Revenue 2012 and 2013
    • 16.3.5. Business Strategy
    • 16.3.6. Recent Developments
    • 16.3.7. SWOT Analysis
  • 16.4. Hulu
    • 16.4.1. Key Facts
    • 16.4.2. Business Overview
    • 16.4.3. Business Strategy
    • 16.4.4. Recent Developments
    • 16.4.5. SWOT Analysis
  • 16.5. Netflix
    • 16.5.1. Key Facts
    • 16.5.2. Business Overview
    • 16.5.3. Business Segmentation
    • 16.5.4. Business Segmentation by Revenue 2012 and 2013
    • 16.5.5. Business Strategy
    • 16.5.6. Recent Developments
    • 16.5.7. SWOT Analysis
  • 16.6. VUDU
    • 16.6.1. Key Facts
    • 16.6.2. Business Overview
    • 16.6.3. SWOT Analysis

17. Other Reports in this Series

List Of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: VOD Market in US by Distribution Platform 2014
  • Exhibit 3: US GDP 2009-2014 ($ billions)
  • Exhibit 4: US Per Capita Disposable Income 2009-2014 ($)
  • Exhibit 5: VOD Market in US 2014-2019 ($ billions)
  • Exhibit 6: VOD Market in US by Distribution Platform 2014
  • Exhibit 7: Smartphone Shipments in US 2014-2019 (millions of units)
  • Exhibit 8: Smartphone Penetration in US 2014-2019
  • Exhibit 9: Amazon.com: Segmentation by Revenue 2014
  • Exhibit 10: Amazon.com: Segmentation by Revenue 2013 and 2014 ($ billions)
  • Exhibit 11: Amazon.com: Geographical Segmentation by Revenue 2014
  • Exhibit 12: Product Segmentation of Apple by Revenue 2013
  • Exhibit 13: Product Segmentation of Apple by Revenue 2012 and 2013 ($ billions)
  • Exhibit 14: Geographical Segmentation of Apple by Revenue 2013
  • Exhibit 15: Comcast: Business Segmentation by Revenue 2013
  • Exhibit 16: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 17: Netflix: Business Segmentation 2013
  • Exhibit 18: Netflix: Business Segmentation by Revenue 2012 and 2013 ($ billions)
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