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市場調查報告書

廣告支出的全球市場 (2015∼2019年)

Global Ad Spending Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 335124
出版日期 內容資訊 英文 95 Pages
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廣告支出的全球市場 (2015∼2019年) Global Ad Spending Market 2015-2019
出版日期: 2015年07月08日 內容資訊: 英文 95 Pages
簡介

所謂廣告, 是為了將產品與服務相關資訊傳達給未來客戶對象的溝通手段。通常在本質上具有說服力,而且是付費的形式。為了開拓未來客戶,透過各種媒體 (TV、印刷物、網際網路、無線電、海報、活動、視覺、各種後援活動等) 提供廣告。打出產品與服務的廣告時,委託廣告代理商,轉化成視覺形態 (海報、訊息、主題、色彩等) 。得到客戶方面的認可後,廣告將撥出、展示到街頭。全球廣告支出市場2014∼2019年,預計以6.21%的年複合成長率(CAGR) 成長。

本報告提供全球的廣告支出市場相關分析、市場概要和結構、廣告支出額趨勢 (今後5年的預測值)、各行業、各地區的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業 (大型廣告代理店/各種客戶) 簡介、今後的市場機會等調查評估。

第1章 摘要整理

第2章 簡稱集

第3章 分析範圍

  • 市場概要
  • 市場區分
    • 傳統廣告
    • 數位廣告
  • 客戶的區分
    • 廣告代理商
    • 品牌經理
    • 行銷專家
  • 基準年
  • 供應商的區分
  • 各種類的市場區隔

第4章 市場分析技術

  • 市場分析的流程
  • 分析方法

第5章 市場概要

第6章 簡介

第7章 市場環境

  • 市場概況
  • 產品生命週期
  • 全球廣告支出市場
    • 市場規模與其預測
  • 波特的五力分析

第8章 各種類的市場區隔

  • 全球廣告支出市場:各種類的區分 (今後6年份)
  • 傳統的廣告支出市場
    • 市場規模與其預測
  • 數位廣告支出市場
    • 市場規模與其預測
    • 各種類的明細
    • PC廣告支出市場
    • 行動廣告支出市場

第9章 地區區分

  • 全球廣告支出市場:各地區的區分 (今後6年份)
  • 北美市場
  • 亞太地區市場
  • 歐洲市場
  • 南美市場
  • 中東、非洲 (MEA) 市場

第10章 主要國家市場

  • 美國
  • 中國

第11章 購買標準

第12章 促進市場成長的要素

第13章 推動因素與其影響力

第14章 市場課題

第15章 推動因素、課題的影響力

第16章 市場趨勢

第17章 市場趨勢與其影響

第18章 供應商環境

  • 競爭方案
  • 競爭分析
  • 大廣告代理店
  • 其他有力的支出者 (客戶)

第19章 主要供應商分析

  • American Express
    • 主要資料
    • 產業概要
    • 各部門的收入淨額額 (最新值)
    • 各部門的收入淨額額 (與上年度的比較)
    • 各地區的收入淨額額 (最新值)
    • 產業策略
    • 最近的發展趨勢
    • SWOT分析
  • Comcast
  • Ford Motor
  • Pfizer
  • P&G
  • Verizon Communications

第20章 相關報告

圖表一覽

目錄
Product Code: IRTNTR6194

About Ad Spending

Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.

Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report consolidates the revenues generated from the following regions:

  • North America
  • APAC
  • Europe
  • Latin America
  • MEA

Technavio's report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • American Express
  • Comcast
  • Ford
  • P&G
  • Pfizer
  • Verizon Communications

Other Prominent Vendors

  • Aegis Media
  • Asatsu DK
  • AT&T
  • Chrysler
  • Chrysler
  • Dentsu
  • General Motors
  • Hakuhodo DY
  • Havas
  • Interpublic
  • Johnson and Johnson
  • JP Morgan Chase
  • L'Oreal
  • MDC Partners
  • Merkle
  • Nissan
  • Omnicom
  • Publicis
  • Time Warner
  • Toyota
  • Walt Disney
  • WPP Group

Market Driver

  • High Reachability
  • For a full, detailed list, view our report

Market Challenge

  • Short Life Cycle of an Advertisement
  • For a full, detailed list, view our report

Market Trend

  • Growing Number of Platforms
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Market Segments
    • 03.2.1. Traditional Advertising
    • 03.2.2. Digital Advertising
  • 03.3. Customer Segments
    • 03.3.1. Advertising Agencies
    • 03.3.2. Brand Managers
    • 03.3.3. Marketing Professionals
  • 03.4. Base Year
  • 03.5. Vendor Segmentation
  • 03.6. Segmentation of Market by Type

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Market Description

    • 05.1.1. Digital Ad Spending
    • 05.1.2. Traditional Ad Spending

06. Introduction

07. Market Landscape

  • 07.1. Market Overview
  • 07.2. Product Life Cycle
  • 07.3. Global Ad Spending Market
    • 07.3.1. Market Size and Forecast
  • 07.4. Five Forces Analysis

08. Market Segmentation by Type

  • 08.1. Global Ad Spending Market by Type 2014-2019
  • 08.2. Global Traditional Ad Spending Market
    • 08.2.1. Market Size and Forecast
  • 08.3. Global Digital Ad Spending Market
    • 08.3.1. Market Size and Forecast
    • 08.3.2. Global Digital Ad Spending Market by Type
    • 08.3.3. Global PC Ad Spending Market
    • 08.3.4. Global Mobile Ad Spending Market

09. Geographical Segmentation

  • 09.1. Global Ad Spending Market by Geography 2014-2019
  • 09.2. Ad Spending Market in North America
    • 09.2.1. Market Size and Forecast
  • 09.3. Ad Spending Market in APAC
    • 09.3.1. Market Size and Forecast
  • 09.4. Ad Spending Market in Europe
    • 09.4.1. Market Size and Forecast
  • 09.5. Ad Spending Market in Latin America
    • 09.5.1. Market Size and Forecast
  • 09.6. Ad Spending Market in MEA
    • 09.6.1. Market Size and Forecast

10. Key Leading Countries

    • 10.1.1. Ad Spending Market in US
    • 10.1.2. Ad Spending Market in China

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

  • 18.1. Competitive Scenario
  • 18.2. Competitive Analysis
  • 18.3. Leading Agencies 2014
  • 18.4. Other Prominent Spenders

19. Key Vendor Analysis

  • 19.1. American Express
    • 19.1.1. Key Facts
    • 19.1.2. Business Overview
    • 19.1.3. Business Segmentation by Total Revenue Net of Interest Expense 2014
    • 19.1.4. Business Segmentation by Total Revenue Net of Interest Expense 2013 and 2014
    • 19.1.5. Geographical Segmentation by Total Revenue Net of Interest Expense 2014
    • 19.1.6. Business Strategy
    • 19.1.7. Recent Developments
    • 19.1.8. SWOT Analysis
  • 19.2. Comcast
    • 19.2.1. Key Facts
    • 19.2.2. Business Overview
    • 19.2.3. Business Segmentation by Revenue 2013
    • 19.2.4. Business Segmentation by Revenue 2012 and 2013
    • 19.2.5. Business Strategy
    • 19.2.6. Recent Developments
    • 19.2.7. SWOT Analysis
  • 19.3. Ford Motor
    • 19.3.1. Key Facts
    • 19.3.2. Business Overview
    • 19.3.3. Business Segmentation by Revenue 2013
    • 19.3.4. Business Segmentation by Revenue 2012 and 2013
    • 19.3.5. Geographical Segmentation by Revenue 2013
    • 19.3.6. Business Strategy
    • 19.3.7. Recent Developments
    • 19.3.8. SWOT Analysis
  • 19.4. Pfizer
    • 19.4.1. Key Facts
    • 19.4.2. Business Overview
    • 19.4.3. Business Segmentation by Revenue 2013
    • 19.4.4. Business Segmentation by Revenue 2012 and 2013
    • 19.4.5. Geographical Segmentation by Revenue
    • 19.4.6. Business Strategy
    • 19.4.7. Key Developments
    • 19.4.8. SWOT Analysis
  • 19.5. P&G
    • 19.5.1. Key Facts
    • 19.5.2. Business Overview
    • 19.5.3. Business Segmentation by Revenue 2013
    • 19.5.4. Business Segmentation by Revenue 2012 and 2013
    • 19.5.5. Geographical Segmentation by Revenue 2013
    • 19.5.6. Business Strategy
    • 19.5.7. Recent Developments
    • 19.5.8. SWOT Analysis
  • 19.6. Verizon Communications
    • 19.6.1. Key Facts
    • 19.6.2. Business Overview
    • 19.6.3. Business Segmentation by Revenue 2013
    • 19.6.4. Business Segmentation by Revenue 2011-2013
    • 19.6.5. Business Strategy
    • 19.6.6. Recent Developments
    • 19.6.7. SWOT Analysis

20. Other Reports in this Series

List Of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 3: Global Ad Spending Market by Type 2014
  • Exhibit 4: Global Ad Spending Market by Type 2014-2019
  • Exhibit 5: Global Traditional Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 6: Global Digital Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 7: Global Digital Ad Spending Market by Type 2014-2019
  • Exhibit 8: Global PC Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 9: Global Mobile Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 10: Global Ad Spending Market by Geography 2014
  • Exhibit 11: Global Ad Spending Market by Geography 2014-2019
  • Exhibit 12: Ad Spending Market in North America 2014-2019 ($ billions)
  • Exhibit 13: Ad Spending Market in APAC 2014-2019 ($ billions)
  • Exhibit 14: Ad Spending Market in Europe 2014-2019 ($ billions)
  • Exhibit 15: Ad Spending Market in Latin America 2014-2019 ($ billions)
  • Exhibit 16: Ad Spending Market in MEA 2014-2019 ($ billions)
  • Exhibit 17: Ad Spending Market in US ($ billions)
  • Exhibit 18: Average Time Spent by US Adults on Media Consumption
  • Exhibit 19: Ad Spending Market in China ($ billions)
  • Exhibit 20: Global Programmatic Spending 2013-2018 ($ billions)
  • Exhibit 21: American Express: Business Segmentation by Total Revenue Net of Interest Expense 2014
  • Exhibit 22: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billions)
  • Exhibit 23: American Express: Geographical Segmentation by Total Revenue Net of Interest Expense 2014
  • Exhibit 24: Comcast: Business Segmentation by Revenue 2013
  • Exhibit 25: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 26: Ford Motor: Business Segmentation by Revenue 2013
  • Exhibit 27: Ford Motor: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 28: Ford Motor: Geographical Segmentation by Revenue 2013
  • Exhibit 29: Pfizer: Business Segmentation by Revenue 2013
  • Exhibit 30: Pfizer: Business Segmentation by Revenue 2012 and 2013
  • Exhibit 31: Pfizer: Geographical Segmentation by Revenue 2013
  • Exhibit 32: P&G: Business Segmentation by Revenue 2013
  • Exhibit 33: P&G: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 34: P&G: Geographical Segmentation by Revenue 2013
  • Exhibit 35: Verizon Communications: Business Segmentation by Revenue 2013
  • Exhibit 36: Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)
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