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市場調查報告書

LBS的中國市場:2016年∼2020年

LBS Market in China 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 334074
出版日期 內容資訊 英文 58 Pages
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LBS的中國市場:2016年∼2020年 LBS Market in China 2016-2020
出版日期: 2016年03月29日 內容資訊: 英文 58 Pages
簡介

中國的LBS (定位服務) 市場,預計2016年∼2020年以46.85%的年複合成長率成長。

本報告提供中國的LBS市場相關調查分析,市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,主要供應商等相關的系統性資訊。

第1章 摘要整理

  • 焦點

第2章 調查範圍

  • 市場概要
  • 主要供應商產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 市場區隔:各技術

  • 市場規模與預測

第7章 市場區隔:各用途

  • 市場規模與預測

第8章 推動市場要素

第9章 推動因素的影響

第10章 市場課題

第11章 推動因素與課題的影響

第12章 市場趨勢

第13章 業者情勢

  • 競爭模式
  • M&A
  • Alibaba Group
  • Baidu
  • Dianping
  • NavInfo
  • Tencent
  • 其他卓越供應商

第14章 附錄

第15章 關於Technavio

圖表

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目錄
Product Code: IRTNTR8780

About LBS Market in China

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.

The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.

Technavio's analysts forecast the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.

The market is divided into the following segments based on technology:

  • Indoor LBS
  • Outdoor LBS

Technavio's report, LBS Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Alibaba Group (Norinco Group)
  • Baidu (IndoorAtlas)
  • Dianping
  • NavInfo
  • Tencent

Other Prominent Vendors

  • AccuWeather
  • AutoNavi
  • China Mobile
  • DecaWave
  • Jiepang
  • Momo
  • NetEase
  • Qieke
  • Sensewhere
  • SINA
  • Sky-Mobi
  • Telenav
  • ZettaMobile
  • ZTE

Market driver

  • Popularity of mobile commerce
  • For a full, detailed list, view our report

Market challenge

  • Privacy and security concerns
  • For a full, detailed list, view our report

Market trend

  • Growing popularity of proximity-based mobile advertising among enterprises
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Market size and forecast

PART 07: Outdoor LBS market segmentation by application

  • Market size and forecast

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Mergers and acquisitions
  • Alibaba Group
  • Baidu
  • Dianping
  • NavInfo
  • Tencent
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Service offerings
  • Exhibit 02: LBS value chain
  • Exhibit 03: Benefits of LBS
  • Exhibit 04: LBA value chain
  • Exhibit 05: Benefits of location data with respect to mobile marketing and advertising
  • Exhibit 06: Digital market statistics of China 2014
  • Exhibit 07: Application usage in mobile devices
  • Exhibit 08: Device usage by digital consumers per week
  • Exhibit 09: Average time spent on online applications
  • Exhibit 10: LBS market in China 2015-2020 ($ billions)
  • Exhibit 11: Five forces analysis
  • Exhibit 12: LBS market in China by technology 2015-2020 ($ billions)
  • Exhibit 13: Indoor LBS market in China 2015-2020 ($ millions)
  • Exhibit 14: Outdoor LBS market in China 2015-2020 ($ billions)
  • Exhibit 15: Outdoor LBS market segmentation by application 2015-2020 ($ millions)
  • Exhibit 16: LBS market in China by location-based search and advertising 2015-2020 ($ billions)
  • Exhibit 17: LBS market in China by location-based tracking 2015-2020 ($ millions)
  • Exhibit 18: LBS market in China by location-based navigation 2015-2020 ($ millions)
  • Exhibit 19: LBS market in China by location-based infotainment 2015-2020 ($ millions)
  • Exhibit 20: LBS market in China by analytics 2015-2020 ($ millions)
  • Exhibit 21: LBS market in China by location-based games and augmented reality 2015-2020 ($ millions)
  • Exhibit 22: Mobile commerce sales growth in 2015
  • Exhibit 23: Impact of drivers
  • Exhibit 24: Impact of drivers and challenges
  • Exhibit 25: Alibaba Group: Segmentation by revenue 2015
  • Exhibit 26: Baidu: Product categories
  • Exhibit 27: Baidu: Geographical segmentation by revenue 2014
  • Exhibit 28: NavInfo: Business segmentation
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