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市場調查報告書

網際網路廣告的亞太地區市場:2015-2019年

Internet Ad Spending Market in APAC 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 333557
出版日期 內容資訊 英文 90 Pages
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網際網路廣告的亞太地區市場:2015-2019年 Internet Ad Spending Market in APAC 2015-2019
出版日期: 2015年06月24日 內容資訊: 英文 90 Pages
簡介

亞太地區網際網路廣告市場預計從2014年到2019年以13.16%的年複合成長率成長。

本報告提供亞太地區的網際網路廣告的收益規模的相關調查、市場及主要產品與服務概要、網際網路廣告的各種手法、各媒體、廣告類型的市場分析及市場成長預測、各地區的趨勢、影響市場成長因素分析、競爭環境與市場佔有率,以及主要企業的簡介等彙整。

第1章 摘要整理

第2章 簡稱一覽

第3章 調查範圍

  • 市場概要
  • 主要的產品與服務

第4章 市場調查手法

第5章 簡介

第6章 市場環境

  • 市場概要
  • 市場規模、預測
  • 網際網路廣告技術
  • 網際網路廣告的報酬系統
  • 波特的五力分析

第7章 各媒體市場

  • 桌上型電腦
  • 行動
  • 行動網際網路廣告的價值鏈分析

第8章 各類型市場

  • 付費搜索
  • 顯示器
  • 分類

第9章 經濟對亞太地區的網際網路廣告市場的影響

  • 日本
    • 市場規模、預測
  • 中國
    • 市場規模、預測
  • 韓國
    • 市場規模、預測
  • 印度
    • 市場規模、預測
  • 其他
    • 市場規模、預測

第10章 購買標準

第11章 市場成長因素

第12章 成長因素與其影響

第13章 市場課題

第14章 成長因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 主要供應商
  • 其他卓越供應商

第18章 主要供應商分析

  • AdSage
  • eBay
  • Facebook
  • Google
  • Innity
  • Microsoft
  • Yahoo
    • 主要資料
    • 產業概要
    • 產業辨別力收益
    • 各地區收益
    • 產業策略
    • 近幾年的發展趨勢
    • SWOT分析等

第19章 相關報告

圖表

目錄
Product Code: IRTNTR6161

About Internet Ad Spending

Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy.

Technavio's analysts forecast the internet ad spending market in APAC to grow at a CAGR of 13.16% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the internet ad spending market in APAC for the period 2015-2019.

Technavio's report, Internet Ad Spending Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes the profiles of key vendors operating in this market.

Key Vendors

  • adSage
  • eBay
  • Facebook
  • Google
  • Innity
  • Microsoft
  • Yahoo

Other Prominent Vendors

  • Alibaba
  • Amazon
  • Amobee
  • AOL
  • Apple
  • Axiata
  • Baidu
  • BBC Advertising
  • Chartboost
  • Chitika
  • Deutsche Telekom
  • DGM
  • Flurry
  • HasOffers
  • IAB
  • InMobi
  • InterActive
  • Media.net
  • Millennial Media
  • MoPub
  • Nielsen
  • Ogilvy & Mather Advertising
  • Opera Mediaworks
  • Orange Business Services
  • Sina
  • The Walt Disney Company
  • Tencent
  • Twitter
  • Vungle
  • Xaxis

Market Driver

  • Growing Cellphone Usage
  • For a full, detailed list, view our report

Market Challenge

  • Ethical Issues
  • For a full, detailed list, view our report

Market Trend

  • Surge in Mobile Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Products and Services Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market size and forecast
  • 06.3. Methods of Internet Advertising
  • 06.4. Compensation Methods in Internet Advertising
  • 06.5. Five Forces Analysis

07. Market Segmentation by Medium

    • 07.1.1. Desktop Internet Advertising
    • 07.1.2. Mobile Internet Advertising
  • 07.2. Value Chain Analysis of Mobile Internet Advertising

08. Market Segmentation by Type

    • 08.1.1. Paid Search
    • 08.1.2. Display
    • 08.1.3. Classified

09. Effect of Economy on Internet Advertising Market in APAC

  • 09.1. Japan
    • 09.1.1. Market Size and Forecast
  • 09.2. China
    • 09.2.1. Market Size and Forecast
  • 09.3. South Korea
    • 09.3.1. Market Size and Forecast
  • 09.4. India
    • 09.4.1. Market Size and Forecast
  • 09.5. Others
    • 09.5.1. Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive scenario
  • 17.2. Major Key Vendors
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. AdSage
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Recent Developments
    • 18.1.4. SWOT Analysis
  • 18.2. eBay
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue
    • 18.2.4. Geographical Segmentation by Revenue
    • 18.2.5. Recent Developments
    • 18.2.6. SWOT Analysis
  • 18.3. Facebook
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Strategy
    • 18.3.4. Business Segmentation by Revenue
    • 18.3.5. Geographical Segmentation by Revenue
    • 18.3.6. Recent Developments
    • 18.3.7. SWOT Analysis
  • 18.4. Google
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation by Revenue 2013
    • 18.4.4. Business Segmentation by Revenue 2012 and 2013
    • 18.4.5. Geographical Segmentation by Revenue 2013
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis
  • 18.5. Innity
    • 18.5.1. Key facts
    • 18.5.2. Business overview
    • 18.5.3. Business segmentation by revenue 2013
    • 18.5.4. Business Segmentation by Revenue 2012 and 2013
    • 18.5.5. Geographical segmentation by revenue 2013
    • 18.5.6. Business Strategy
    • 18.5.7. Recent Developments
    • 18.5.8. SWOT Analysis
  • 18.6. Microsoft
    • 18.6.1. Key Facts
    • 18.6.2. Business Overview
    • 18.6.3. Business Segmentation by Revenue 2013
    • 18.6.4. Business Segmentation by Revenue 2012 and 2013
    • 18.6.5. Geographical Segmentation by Revenue 2013
    • 18.6.6. Business Strategy
    • 18.6.7. Recent Developments
    • 18.6.8. SWOT Analysis
  • 18.7. Yahoo
    • 18.7.1. Key Facts
    • 18.7.2. Business Overview
    • 18.7.3. Business Segmentation by Revenue
    • 18.7.4. Geographical Segmentation by Revenue
    • 18.7.5. Recent Developments
    • 18.7.6. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Internet Ad Spending Market in APAC 2014-2019 ($ billions)
  • Exhibit 3: Online Advertising Versus Offline Advertising
  • Exhibit 4: Global Advertising Market 2013 and 2019
  • Exhibit 5: Internet Ad Spending Market in APAC by Medium
  • Exhibit 6: Value Chain Analysis of Mobile Internet Advertising
  • Exhibit 7: Internet Ad Spending Market in APAC by Type
  • Exhibit 8: Internet Ad Spending Market by Region in 2014 and 2019
  • Exhibit 9: Internet Ad Spending Market in Japan 2014-2019 ($ billions)
  • Exhibit 10: Internet Ad Spending Market in China 2014-2019 ($ billions)
  • Exhibit 11: Internet Ad Spending Market in South Korea 2014-2019 ($ billions)
  • Exhibit 12: Internet Ad Spending Market in India 2014-2019 ($ billions)
  • Exhibit 13: Internet Ad Spending Market in Other Countries 2014-2019 ($ billions)
  • Exhibit 14: Mobile Advertising Market in APAC 2013-2018 ($ billions)
  • Exhibit 15: APAC: Population/Internet Users/Social Media Users/Mobile Users
  • Exhibit 16: eBay: Business Segmentation by Revenue 2013
  • Exhibit 17: eBay: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 18: eBay: Geographical Segmentation by Revenue 2013
  • Exhibit 19: Facebook: Business Segmentation by Revenue 2013
  • Exhibit 20: Facebook: Business Segmentation by Revenue 2012 and 2013
  • Exhibit 21: Facebook: Geographical Segmentation by Revenue 2013
  • Exhibit 22: Google: Business Segmentation by Revenue 2013
  • Exhibit 23: Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 24: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 25: Innity: Business Segmentation by Revenue 2013
  • Exhibit 26: Innity: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 27: Innity: Geographical Segmentation by Revenue 2013
  • Exhibit 28: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 29: Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 30: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 31: Yahoo: Business Segmentation by Revenue 2013
  • Exhibit 32: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 33: Yahoo: Geographical Segmentation by Revenue 2013
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