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市場調查報告書

行動賭博的全球市場:2017年∼2021年

Global Mobile Gambling Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 333152
出版日期 內容資訊 英文 103 Pages
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行動賭博的全球市場:2017年∼2021年 Global Mobile Gambling Market 2017-2021
出版日期: 2017年12月08日 內容資訊: 英文 103 Pages
簡介

關於行動賭博

行動賭博為玩家提供了隨時隨地賭博的機會。行動平台的主要優勢是它吸引了許多休閒遊戲玩家。這些玩家沒有任何形式的賭博經驗。隨著行動設備技術的快速發展,賭博已經成為一種更加身臨其境的個人體驗。現在的時代是手機第一的世界,谷歌在2009年宣布自己是手機第一的公司。從那以後,各個行業開始關注這個趨勢,賭博業也一樣。2017年,智慧型手機和平板電腦的採用已經非常龐大,2017年全球有超過40億台手機正在流通。這大大增加了手機賭博的潛在市場。對於手機賭徒來說,行動設備的價格要比以前低得多,但同時卻提供了更身入其境的體驗。

Technavio的分析師預測2017年到2021年這段期間全球行動賭博市場將以18.84%的年複合成長率增長。

本報告提供全球行動賭博市場相關調查分析,提供市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

第3章 調查方法

第4章 簡介

  • 市場概要

第5章 市場情形

  • 市場生態系統
  • 市場特性
  • 市場區隔分析

第6章 市場規模

  • 市場定義
  • 2016年的市場規模
  • 市場規模及預測(2016-2021年)

第7章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商者的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情形

第8章 市場區隔:各類型

  • 市場區隔:各類型
  • 比較:各類型
  • 投注 - 市場規模與預測
  • 賭搏遊戲(賭場) - 市場規模與預測
  • 撲克 - 市場規模與預測
  • 彩票 - 市場規模與預測
  • 其他 - 市場規模與預測
  • 市場機會:各類型

第9章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 比較:各終端用戶
  • 賭博愛好者 - 市場規模及預測
  • 社交性使用者- 市場規模與預測
  • 外行賭徒 - 市場規模與預測
  • 其他 - 市場規模與預測
  • 市場機會:各終端用戶

第10章 地區形勢

  • 各地理市場區隔
  • 地區比較
  • 歐洲·中東·非洲地區 - 市場規模與預測
  • 亞太地區 - 市場規模與預測
  • 南北美洲 - 市場規模與預測
  • 主要的已開發國家
  • 市場機會

第11章 決策架構

第12章 成長要素與課題

  • 市場成長要素
  • 市場課題

第13章 市場趨勢

  • 接受現金替代的供應商
  • 改變營銷策略
  • 改善賭博的公眾形象

第14章 業者情勢

  • 競爭模式

第15章 供應商分析

  • 供應商概要

第16章 附錄

  • 簡稱清單

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目錄
Product Code: IRTNTR15716

About Mobile Gambling

Mobile gambling offers players an opportunity to gamble at any time and anywhere. The major advantage of the mobile platform is that it attracts many casual gamers. These are gamers that have no experience of gambling of any form. With the rapid technological advances in mobile devices, gambling has become a more immersive and personal experience. The present era is the mobile-first world, and Google declared itself as a mobile-first company in 2009. Since then, various industries have started following this trend, and the gambling industry is no different. Smartphone and tablet adoption has been massive with over 4 billion mobile devices being in circulation worldwide in 2017. This has exponentially increased the potential market of mobile gambling. For mobile gamblers, mobile devices offer a more immersive experience at much lower prices than before. When smartphones were first released, they accounted for a high unit cost.

Technavio's analysts forecast the global mobile gambling market to grow at a CAGR of 18.84% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile gambling market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of mobile gambling.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Mobile Gambling Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • 888 Holdings
  • Bet-at-home.com
  • Bwin.Party
  • Ladbrokes

Other Prominent Vendors

  • Betfair
  • Unibet
  • William Hill

Market driver

  • Increased interest among the younger population
  • For a full, detailed list, view our report

Market challenge

  • Mobile gambling invoking addictive behavior among low-income population
  • For a full, detailed list, view our report

Market trend

  • Vendors accepting cash alternative
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

  • Market outline

PART 05: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 06: MARKET SIZING

  • Market definition
  • Market sizing 2016
  • Market size and forecast 2016-2021

PART 07: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 08: MARKET SEGMENTATION BY TYPE

  • Segmentation by type
  • Comparison by type
  • Betting - Market size and forecast 2016-2021
  • Casino - Market size and forecast 2016-2021
  • Poker - Market size and forecast 2016-2021
  • Lottery - Market size and forecast 2016-2021
  • Others - Market size and forecast 2016-2021
  • Market opportunity by type

PART 09: MARKET SEGMENTATION BY END-USER

  • Segmentation by end-user
  • Comparison by end-user
  • Gambling enthusiasts - Market size and forecast 2016-2021
  • Social exuberant - Market size and forecast 2016-2021
  • Dabblers - Market size and forecast 2016-2021
  • Others - Market size and forecast 2016-2021
  • Market opportunity by end-user

PART 10: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • EMEA - Market size and forecast 2016-2021
  • APAC - Market size and forecast 2016-2021
  • Americas - Market size and forecast 2016-2021
  • Key leading countries
  • Market opportunity

PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 13: MARKET TRENDS

  • Vendors accepting cash alternative
  • Changing marketing strategies
  • Enhanced public image of gambling

PART 14: VENDOR LANDSCAPE

  • Competitive scenario

PART 15: VENDOR ANALYSIS

  • Vendor overview

PART 16: APPENDIX

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Parent market
  • Exhibit 02: Global gambling market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2016
  • Exhibit 07: Validation techniques employed for market sizing - 2016
  • Exhibit 08: Global - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 09: Global - Year-over-year growth 2017-2021 (%)
  • Exhibit 10: Five forces analysis 2016
  • Exhibit 11: Five forces analysis 2021
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Five forces analysis
  • Exhibit 18: Type - Market share 2016-2021 (%)
  • Exhibit 19: Comparison by type
  • Exhibit 20: Betting - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 21: Betting - Year-over-year growth 2017-2021 (%)
  • Exhibit 22: Casino - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 23: Casino - Year-over-year growth 2017-2021 (%)
  • Exhibit 24: Poker - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 25: Poker - Year-over-year growth 2017-2021 (%)
  • Exhibit 26: Lottery - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 27: Lottery - Year-over-year growth 2017-2021 (%)
  • Exhibit 28: Others - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 29: Others - Year-over-year growth 2017-2021 (%)
  • Exhibit 30: Market opportunity by type
  • Exhibit 31: End-user - Market share 2016-2021 (%)
  • Exhibit 32: Comparison by end-user
  • Exhibit 33: Gambling enthusiasts - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 34: Gambling enthusiasts - Year-over-year growth 2017-2021 (%)
  • Exhibit 35: Social exuberant - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 36: Social exuberant - Year-over-year growth 2017-2021 (%)
  • Exhibit 37: Dabblers - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 38: Dabblers - Year-over-year growth 2017-2021 (%)
  • Exhibit 39: Others - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 40: Others - Year-over-year growth 2017-2021 (%)
  • Exhibit 41: Market opportunity by end-user
  • Exhibit 42: Global - Market share by geography 2016-2021 (%)
  • Exhibit 43: Regional comparison
  • Exhibit 44: EMEA - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 45: EMEA - Year-over-year growth 2017-2021 (%)
  • Exhibit 46: Top 3 countries in EMEA
  • Exhibit 47: APAC - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 48: APAC - Year-over-year growth 2017-2021 (%)
  • Exhibit 49: Top 3 countries in APAC
  • Exhibit 50: Americas - Market size and forecast 2016-2021 ($ bn)
  • Exhibit 51: Americas - Year-over-year growth 2017-2021 (%)
  • Exhibit 52: Top 3 countries in Americas
  • Exhibit 53: Key leading countries
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