Global CRM Outsourcing Market 2015-2019
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||332632|
|出版日期||內容資訊||英文 76 Pages
顧客關係管理 (CRM) ，成為構築品牌忠誠，強化品牌形象時的最大影響要素。CRM中尤以客服中心之互動功能，經常作為客戶服務的定義。可是，隨著客戶方面的需求和期待擴展，CRM外包變得有以往沒有的一面。隨CRM產業的數位化發展，服務供應商也試圖擴充客服中心之外領域的服務和功能。其主要的內容為、先進的通訊功能，及多通路型客戶參與功能、自助服務、分析解決方案等。全球CRM外包市場2014∼2019年，預計以5.75％的年複合成長率(CAGR) 成長。
本報告提供全球CRM (顧客關係管理) 外包市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、各終端用戶、各地區的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。
Customer relationship management (CRM) has become one of the most influential factors in building brand loyalty and strengthening of brand image. Call center interaction in CRM is often cited in defining customer service; however, there are many facets of CRM outsourcing that have evolved with rising customer needs and expectations. With the growing digitization in the CRM industry, service providers are innovating on their service offerings to expand their portfolio beyond call centers. These offerings include modern communication, multi-channel engagement of customers, self-service, and analytics solutions.
Technavio's analysts forecast the global CRM outsourcing market to grow at a CAGR of 5.75% over the period 2014-2019.
The global CRM outsourcing market is segmented on the basis of services end-users.
Technavio's report, Global CRM Outsourcing Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.