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市場調查報告書

媒體、娛樂的中國市場 (2015∼2019年)

Media and Entertainment Market in China 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 331972
出版日期 內容資訊 英文 81 Pages
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媒體、娛樂的中國市場 (2015∼2019年) Media and Entertainment Market in China 2015-2019
出版日期: 2015年06月03日 內容資訊: 英文 81 Pages
簡介

本報告的「媒體、娛樂」中,含全部在日常生活中用戶可利用的主要娛樂產品與服務 (TV,音樂,遊戲,書籍,電影等) 。中國的媒體、娛樂市場2014∼2019年,預計以11.29%的年複合成長率(CAGR) 成長。

本報告提供中國的媒體、娛樂市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、全球市場中中國的存在感、各種類的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查評估。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 終端用戶市場區隔
    • 個人用戶
  • 基準年
  • 供應商的分類
  • 市場規模的測量方法與區分
  • 產品與服務

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場現狀
  • 中國的媒體、娛樂的產品生命週期
  • 中國的媒體、娛樂市場
    • 市場規模與預測
  • 波特的五力分析

第7章 市場區隔:各類型

  • 中國的媒體、娛樂市場:各種類的區分 (最新值)
  • 中國的媒體、娛樂市場:各種類的區分 (今後6年份)
  • 中國的收費電視市場
  • 全球收費電視市場上的中國的佔有率
  • 中國的廣告支出市場
  • 全球廣告支出市場上的中國的佔有率
  • 中國的電玩遊戲市場
  • 全球電玩遊戲市場上的中國的佔有率
  • 中國的出版市場
  • 全球出版市場上的中國的佔有率
  • 中國的娛樂電影市場
  • 全球娛樂電影市場上的中國的佔有率
  • 中國的音樂市場
  • 全球音樂市場上的中國的佔有率

第8章 市場魅力

  • 各類型

第9章 購買標準

第10章 市場成長因素

第11章 成長因素與其影響

第12章 市場課題

第13章 成長因素與課題的影響

第14章 市場趨勢

第15章 趨勢與其影響

第16章 業者情勢

  • 競爭模式
  • 競爭分析
  • 其他卓越供應商

第17章 主要供應商分析

  • China Central Television
    • 主要資料
    • 產業概要
    • 最近的發展趨勢
    • SWOT分析
  • Dalian Wanda
  • Enlight
  • SMG
  • Television Broadcasts
  • Tencent Holdings

第18章 相關報告

圖表一覽

目錄
Product Code: IRTNTR6056

About media and entertainment

Media and entertainment covers all the major sources of entertainment that users avail on an everyday basis. It covers a wide range of entertainment products and services, including TV, music, games, books, and movies.

Technavio's analysts forecast the media and entertainment market in China to grow at a CAGR of 11.29% over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the media and entertainment market in China for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the following segments of media and entertainment:

  • TV subscriptions: Includes cable TV, satellite TV, and IPTV
  • Ad spending: Includes digital ad spending, online ad spending, and mobile ad spending
  • Video games: Includes PC games, consoles, online games, cloud games, and mobile games. However, this segment does not consider games related to lotteries and casinos
  • Book publishing: Includes printed books. However, magazines, newspapers, and e-book segments are not considered in this segment
  • Filmed entertainment: Includes the box office, electronic home video, physical home video, and advertising
  • Music: Includes music streaming such as online streaming and mobile streaming; and digital music

The media and entertainment market in China is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the media and entertainment market in China, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, media and entertainment market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the media and entertainment market in China and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key vendors

  • Beijing Enlight Media
  • China Central Television
  • Dalian Wanda
  • Shanghai Media
  • Television Broadcasts
  • Tencent Holdings

Other Prominent Vendors

  • China Broadband Capital
  • China Star Entertainment
  • Chung T'ien Television
  • Novel SuperTV
  • Shanda Interactive Entertainment
  • Xiami

Market driver

  • Increase in disposable income
  • For a full, detailed list, view our report

Market challenge

  • Privacy and security concerns
  • For a full, detailed list, view our report

Market trend

  • Increased adoption of cloud services
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. End-User Segments
    • 03.2.1. Individual User
  • 03.3. Base Year
  • 03.4. Vendor Segmentation
  • 03.5. Market Size Calculation and Segmentation
  • 03.6. Products and Services

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Product Life Cycle of Media and Entertainment in China
  • 06.3. Media and Entertainment Market in China
    • 06.3.1. Market Size and Forecast
  • 06.4. Five Forces Analysis

07. Market Segmentation by Type

  • 07.1. Media and Entertainment Market in China by Type 2014
  • 07.2. Media and Entertainment Market in China by Type 2014-2019
  • 07.3. TV Subscription Market in China
    • 07.3.1. Market Size and Forecast
  • 07.4. China's Share in Global TV Subscription Market
  • 07.5. Ad Spending Market in China
    • 07.5.1. Market Size and Forecast
  • 07.6. China's Share in Global Ad Spending Market
  • 07.7. Video Games Market in China
    • 07.7.1. Market Size and Forecast
  • 07.8. China's Share in Global Video Games Market
  • 07.9. Publishing Market in China
    • 07.9.1. Market Size and Forecast
  • 07.10. China's Share in Global Publishing Market
    • 07.10.1. Market Size and Forecast
  • 07.11. Filmed Entertainment Market in China
    • 07.11.1. Market Size and Forecast
  • 07.12. China's Share in Global Filmed Entertainment Market
  • 07.13. Music Market in China
    • 07.13.1. Market Size and Forecast
  • 07.14. China's Share in Global Music Market

08. Market Attractiveness

  • 08.1. Market Attractiveness by Type

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

  • 16.1. Competitive Scenario
  • 16.2. Competitive analysis
  • 16.3. Other Prominent Vendors

17. Key Vendor Analysis

  • 17.1. China Central Television
    • 17.1.1. Key Facts
    • 17.1.2. Business Overview
    • 17.1.3. Recent Developments
    • 17.1.4. SWOT Analysis
  • 17.2. Dalian Wanda
    • 17.2.1. Key Facts
    • 17.2.2. Business Overview
    • 17.2.3. Recent Developments
    • 17.2.4. SWOT Analysis
  • 17.3. Enlight
    • 17.3.1. Key Facts
    • 17.3.2. Business Overview
    • 17.3.3. Business Segmentation by Revenue 2014
    • 17.3.4. Business Segmentation by Revenue 2013 and 2014
    • 17.3.5. Geographical Segmentation by Revenue 2014
    • 17.3.6. Business Strategy
    • 17.3.7. Recent Developments
    • 17.3.8. SWOT Analysis
  • 17.4. SMG
    • 17.4.1. Key facts
    • 17.4.2. Business Overview
    • 17.4.3. Business Segmentation
    • 17.4.4. SWOT Analysis
  • 17.5. Television Broadcasts
    • 17.5.1. Key Facts
    • 17.5.2. Business Overview
    • 17.5.3. Business Segmentation
    • 17.5.4. Business Segmentation by Revenue 2013 and 2014
    • 17.5.5. Geographical Segmentation by Revenue 2014
    • 17.5.6. SWOT Analysis
  • 17.6. Tencent Holdings
    • 17.6.1. Key Facts
    • 17.6.2. Business Overview
    • 17.6.3. Business Segmentation by Revenue 2013
    • 17.6.4. Business Segmentation by Revenue 2012 and 2013
    • 17.6.5. Geographical Segmentation by Revenue 2013
    • 17.6.6. Business Strategy
    • 17.6.7. Recent Developments
    • 17.6.8. SWOT Analysis

18. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Product Life Cycle of Media and Entertainment in China
  • Exhibit 3: Media and Entertainment Market in China 2014-2019 ($ billions)
  • Exhibit 4: Media and Entertainment Market in China by Type 2014
  • Exhibit 5: Media and Entertainment Market in China by Type 2014-2019
  • Exhibit 6: TV Subscription Market in China 2014-2019 ($ billions)
  • Exhibit 7: China's Share in Global TV Subscription Market 2014-2019 ($ billions)
  • Exhibit 8: Ad Spending Market in China 2014-2019 ($ billions)
  • Exhibit 9: China's Share in Global Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 10: Video Games Market in China 2014-2019 ($ billions)
  • Exhibit 11: China's Share in Global Video Game Market 2014-2019 ($ billions)
  • Exhibit 12: Publishing Market in China 2014-2019 ($ billions)
  • Exhibit 13: China's Share in Global Publishing Market 2014-2019 ($ billions)
  • Exhibit 14: Filmed Entertainment Market in China 2014-2019 ($ billions)
  • Exhibit 15: China's Share in Global Filmed Entertainment Market 2014-2019 ($ billions)
  • Exhibit 16: Music Market in China 2014-2019 ($ billions)
  • Exhibit 17: China's Share in Global Music Market 2014-2019 ($ billions)
  • Exhibit 18: Market attractiveness by type
  • Exhibit 19: Leading Countries by Internet Usage 2014
  • Exhibit 20: Online Ad Spending Market in China 2014-2019 ($ billions)
  • Exhibit 21: Mobile Ad spending Market in China by Revenue ($ billions)
  • Exhibit 22: Enlight: Business Segmentation by Revenue 2014
  • Exhibit 23: Enlight: Business Segmentation by Revenue 2013 and 2014 ($ million)
  • Exhibit 24: Enlight: Geographical Segmentation by Revenue 2014
  • Exhibit 25: SMG: Business Segmentation
  • Exhibit 26: Television Broadcasts: Business Segmentation 2014
  • Exhibit 27: Television Broadcasts: Business Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 28: Television Broadcasts: Geographical Segmentation by Revenue 2014
  • Exhibit 29: Tencent Holdings: Business Segmentation by Revenue 2013
  • Exhibit 30: Tencent Holdings: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 31: Tencent Holdings: Geographical Segmentation by Revenue 2013
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