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市場調查報告書

銷售加速化技術的全球市場 (2015∼2019年)

Global Sales Acceleration Technology Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 330816
出版日期 內容資訊 英文 72 Pages
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銷售加速化技術的全球市場 (2015∼2019年) Global Sales Acceleration Technology Market 2015-2019
出版日期: 2015年05月20日 內容資訊: 英文 72 Pages
簡介

所謂銷售加速化技術 (Sales acceleration technology),成為CRM軟體和行銷自動化的橋樑,促進各企業銷售活動,支援將預定需求轉換為實在需求。由於有效的宣傳活動展開後活用促進預定客戶的確保和銷售流程的加速化。到目前為止SaaS為基礎的CRM是客戶分析、收益擴大的有力工具,不過,不一定能使銷售流程加速化。隨著市場競爭加劇,對銷售活動有興趣的企業也增加。銷售加速化技術中,包含在Web上在更短時間找到未來客戶,縮短電話的應對時間的功能,還有利用Web/視訊會議排除移動時間和反復銷售活動的功能。全球銷售加速化技術市場2014∼2019年,預計以16.3%年複合成長率(CAGR) 成長。

本報告提供全球銷售加速化技術 (促銷技術) 市場相關分析、市場概要和結構、市場規模趨勢 (今後5年的預測值)、各地區的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查、考察。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品與服務

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第7章 各用途的市場區隔

第8章 各終端用戶的市場區隔

第9章 地區區分

  • 全球銷售加速化技術市場:各地區的明細
  • 南北美洲銷售加速化市場
  • 歐洲、中東、非洲地區 (EMEA) 銷售加速化市場
  • 亞太地區銷售加速化市場

第10章 購買標準

第11章 推動市場成長要素

第12章 成長推動因素與其影響

第13章 市場課題

第14章 成長推動因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 主要供應商2014
  • 其他卓越供應商
    • Amdocs
    • Aptean
    • Artesian Solutions
    • Cisco Systems
    • Demand Media
    • Insidesales.com
    • Lattice Engines
    • NetSuite
    • Nuance Communications
    • Tableau Software

第18章 主要供應商分析

  • Marketo
    • 主要資料
    • 產業概要
    • 各部門的市場收益額 (最新值)
    • 各部門的市場收益額 (與上年度的比較)
    • 各地區的市場收益額 (最新值)
    • 產業策略
    • 最近的發展趨勢
    • SWOT分析
  • Microsoft
  • Oracle
  • Salesforce.com

第19章 相關報告

圖表一覽

目錄
Product Code: IRTNTR5969

About Sales Acceleration Technology

Sales acceleration technology is a bridge between CRM software and marketing automation. It is the technology used to enhance sales activities, and it helps companies to convert marketing leads in sales. It comes in after effective marketing campaigns, which resulted in the lead generation and eventually help organization to increase the velocity of their sales process. Earlier, SaaS-based CRM was one of the tools that was used to abstract the useful insights of customers by running BI software functionalities.

Over the decades, CRM has been helping companies to increase revenue, but it does not necessarily accelerate the sales process. As the competition is increasing, companies have started to focus more on inside sales. Some of the sales acceleration technologies helps organizations to respond in a lesser time to leads generated over the web, make more number of calls in lesser time, and use web and video conferencing to avoid traveling and taking a repetitive sales practices.

Technavio's analysts forecast the global sales acceleration technology market to grow at a CAGR of 16.3% percent over the period 2014-2019.

Covered in this Report

The global sales acceleration technology market can be segmented into four: communication technology, analytics, social-based technology, and others. This report covers information about the market based on application and end-users. The report also covers information about the geographical segmentation of the market.

Technavio's report, the Global Sales Acceleration Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it covers the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Salesforce.com
  • Marketo
  • Microsoft
  • Oracle

Other Prominent Vendors

  • Artesian Solutions
  • Attensity Group
  • Acidaes Solutions
  • Amdocs
  • Aplicor
  • Aptean
  • Bazaarvoice
  • Cisco
  • Demand Media
  • Domo
  • FrontRange
  • Infor Solutions
  • InsideSales.com
  • InsideView
  • Kana Software
  • Lattice Engines
  • Maximizer Software
  • NetSuite
  • Nuance Communications
  • Pipedrive
  • PK4 Software Technologies
  • QuestBack
  • Sage Business Solutions
  • Soffront Software
  • SugarCRM
  • Tableau Software
  • Talisma
  • Tour de Force CRM
  • Visible Technologies
  • Zoho CRM

Market Driver

  • Implementation of Marketing Automation Techniques
  • For a full, detailed list, view our report

Market Challenge

  • Lack of ROI Measurement System
  • For a full, detailed list, view our report

Market Trend

  • Growing Inclination toward Remote Purchasing
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product and Service Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Application

  • 07.1. Segmentation of Global Sales Acceleration Technology Market by Application

08. Market Segmentation by End-user

  • 08.1. Global Sales Acceleration Technology Market by End-user

09. Geographical Segmentation

  • 09.1. Global Sales Acceleration Technology Market by Geographical Segmentation
  • 09.2. Sales Acceleration Market in Americas
    • 09.2.1. Market Size and Forecast
  • 09.3. Sales Acceleration Market in EMEA
    • 09.3.1. Market Size and Forecast
  • 09.4. Sales acceleration Market in APAC
    • 09.4.1. Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Key Vendors 2014
  • 17.3. Other Prominent Vendors
    • 17.3.1. Amdocs
    • 17.3.2. Aptean
    • 17.3.3. Artesian Solutions
    • 17.3.4. Cisco Systems
    • 17.3.5. Demand Media
    • 17.3.6. InsideSales.com
    • 17.3.7. Lattice Engines
    • 17.3.8. NetSuite
    • 17.3.9. Nuance Communications
    • 17.3.10. Tableau Software

18. Key Vendor Analysis

  • 18.1. Marketo
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Segmentation by Revenue 2014
    • 18.1.4. Segmentation by Revenue 2013 and 2014
    • 18.1.5. Geographical Segmentation by Revenue 2014
    • 18.1.6. Business Strategy
    • 18.1.7. Recent Developments
    • 18.1.8. SWOT Analysis
  • 18.2. Microsoft
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2013
    • 18.2.4. Business Segmentation by Revenue 2012 and 2013
    • 18.2.5. Geographical Segmentation by Revenue 2013
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Oracle
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Salesforce.com
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation
    • 18.4.4. Business Segmentation by Revenue 2013 and 2014
    • 18.4.5. Geographical Segmentation by Revenue 2014
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Sales acceleration cycle
  • Exhibit 3: Segmentation of Global Sales Acceleration Technology Market
  • Exhibit 4: Global Sales Acceleration Technology Market 2014-2019 ($ billions)
  • Exhibit 5: Segmentation of Global Sales Acceleration Technology Market by Application 2014
  • Exhibit 6: Global Sales Acceleration Technology Market by End-user 2014
  • Exhibit 7: Global Sales Acceleration Technology Market by Geographical Segmentation 2014-2019
  • Exhibit 8: Sales Acceleration Market in Americas 2014-2019 ($ billions)
  • Exhibit 9: Sales Acceleration Market in EMEA 2014-2019 ($ billions)
  • Exhibit 10: Sales Acceleration Market in APAC 2014-2019 ($ billions)
  • Exhibit 11: Adoption of Cloud-based Predictive Analytics by Industry Verticals
  • Exhibit 12: Marketo: Segmentation by Revenue 2014
  • Exhibit 13: Marketo: Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 14: Marketo: Geographical Segmentation by Revenue 2014
  • Exhibit 15: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 16: Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 17: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 18: Oracle: Business Segmentation by Revenue 2013
  • Exhibit 19: Oracle: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 20: Oracle: Geographical Segmentation by Revenue 2013
  • Exhibit 21: Salesforce.com: Business Segmentation 2014
  • Exhibit 22: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 23: Salesforce.com: Geographical Segmentation by Revenue 2014
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