Cover Image
市場調查報告書

行動AR (行動擴增實境) 的中國市場:2015年∼2019年

Mobile Augmented Reality Market in China 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 329659
出版日期 內容資訊 英文 77 Pages
訂單完成後即時交付
價格
Back to Top
行動AR (行動擴增實境) 的中國市場:2015年∼2019年 Mobile Augmented Reality Market in China 2015-2019
出版日期: 2015年05月06日 內容資訊: 英文 77 Pages
簡介

中國的行動AR (行動擴增實境) 市場預測從2014年∼2019年將以年複合成長率(CAGR)109.74%的速度成長。

本報告提供中國的行動AR市場相關調查分析,提供您市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

第1章 簡稱清單

第2章 摘要整理

第3章 調查範圍

第4章 簡介

第5章 技術的生命週期

第6章 AR硬體設備:全球預測

第7章 中國的行動AR市場

  • 價值鏈
  • 市場規模
  • 每潛在的ARPA (1應用程式的平均收益)
  • 市場區隔分析與終端用戶應用
  • 波特的五力分析

第8章 推動市場成長要素

第9章 市場課題

第10章 市場趨勢

第11章 競爭模式

第12章 未來的AR

第13章 主要供應商分析

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

第14章 相關報告

圖表

目錄
Product Code: IRTNTR5906

About Mobile AR

AR technology blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity AR
  • Metaio
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

Market Driver

  • Large base of mobile users
  • For a full, detailed list, view our report

Market Challenge

  • Government regulations
  • For a full, detailed list, view our report

Market Trend

  • Crowdfunding
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?

Table of Contents

1. List of Abbreviations

2. Executive Summary

3. Scope

  • 3.1. Definitions
    • 3.1.1. AR Engine
    • 3.1.2. AR Software
    • 3.1.3. AR Hardware
  • 3.2. End-user Segments
    • 3.2.1. Enterprise
    • 3.2.2. Consumer
  • 3.3. Base Year
  • 3.4. Market Size Calculation and Segmentation
    • 3.4.1. Calculation of Mobile AR Market Size
    • 3.4.2. End-user Segmentation
    • 3.4.3. Vendor Segmentation
  • 3.5. Common Currency Conversion Rates

4. Introduction

  • 4.1. History
  • 4.2. Present Scenario
  • 4.3. Future Perspective

5. Technology Life Cycle

6. AR Hardware: Global Perspective

7. Mobile AR Market in China

  • 7.1. Value Chain
  • 7.2. Market Size
  • 7.3. Potential ARPA
  • 7.4. Segment Analysis and End-user Applications
    • 7.4.1. Enterprise
    • 7.4.2. Consumer
  • 7.5. Porter's Five Forces
    • 7.5.1. Threat of Substitutes
    • 7.5.2. Threat of New Entrants
    • 7.5.3. Bargaining Power of Suppliers
    • 7.5.4. Bargaining Power of Buyers
    • 7.5.5. Threat of Rivalry

8. Drivers

  • 8.1. Large Mobile User Base
  • 8.2. Participation by Local Vendors
  • 8.3. Increased Adoption in Advertising Sector
  • 8.4. Increased Use in Industrial Sector
  • 8.5. SLAM Technology

9. Challenges

  • 9.1. Government Regulations
  • 9.2. Lack of Content
  • 9.3. Low Awareness
  • 9.4. Hardware Limitations
  • 9.5. User Experience
  • 9.6. Lack of Interoperability across Mobile Platforms

10. Trends

  • 10.1. Crowdfunding
  • 10.2. BYOD and COPE
  • 10.3. Depth-sensing Cameras

11. Competitive Scenario

12. Will AR Change Our Lives?

13. Key Vendor Analysis

  • 13.1. Augmented Pixels
    • 13.1.1. Key Facts
    • 13.1.2. Business Overview
    • 13.1.3. Applications Developed using AR Technology
    • 13.1.4. Recent Developments
  • 13.2. Aurasma
    • 13.2.1. Key Facts
    • 13.2.2. Business Overview
    • 13.2.3. Recent Developments
  • 13.3. Blippar
    • 13.3.1. Key Facts
    • 13.3.2. Business Overview
    • 13.3.3. Geographical Presence
    • 13.3.4. Business Strategy
    • 13.3.5. Recent Developments
  • 13.4. Catchoom
    • 13.4.1. Key Facts
    • 13.4.2. Business Overview
    • 13.4.3. Geographical Presence
    • 13.4.4. Business Strategy
    • 13.4.5. Recent Developments
  • 13.5. Infinity Augmented Reality
    • 13.5.1. Key Facts
    • 13.5.2. Business Overview
  • 13.6. Metaio
    • 13.6.1. Key Facts
    • 13.6.2. Business Overview
    • 13.6.3. Key Product Offerings
    • 13.6.4. Key Solutions
    • 13.6.5. Business Strategy
    • 13.6.6. Recent Developments
  • 13.7. Qualcomm
    • 13.7.1. Key Facts
    • 13.7.2. Business Overview
    • 13.7.3. Business Segmentation by Revenue 2014
    • 13.7.4. Business Segmentation by Revenue 2013 and 2014
    • 13.7.5. Geographical Segmentation by Revenue 2014
    • 13.7.6. Business Strategy
    • 13.7.7. Recent Developments
  • 13.8. Total Immersion
    • 13.8.1. Key Facts
    • 13.8.2. Business Overview
    • 13.8.3. Key Offerings
    • 13.8.4. Geographical Presence
    • 13.8.5. Recent Developments
  • 13.9. Wikitude
    • 13.9.1. Key Facts
    • 13.9.2. Business Overview
    • 13.9.3. Key Offerings
    • 13.9.4. Business Strategy
    • 13.9.5. Recent Developments
  • 13.10. Zappar
    • 13.10.1. Key Facts
    • 13.10.2. Business Overview
    • 13.10.3. Resellers Geographical Presence
    • 13.10.4. Recent Developments

14. Other Reports in this Series

List Of Exhibits

  • Exhibit 1: Augmented Pixels: Application Developed using AR Technology
  • Exhibit 2: Blippar: Geographical Presence
  • Exhibit 3: Catchoom: Geographical Presence
  • Exhibit 4: Metaio: Key Product Offerings
  • Exhibit 5: Metaio: Key Solutions
  • Exhibit 6: Qualcomm: Business Segmentation by Revenue 2014
  • Exhibit 7: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billion)
  • Exhibit 8: Qualcomm: Geographical Segmentation by Revenue 2014
  • Exhibit 9: Total Immersion: Key Offerings
  • Exhibit 10: Total Immersion: Geographical Presence
  • Exhibit 11: Wikitude: Key Offerings
  • Exhibit 12: Zappar: Resellers Geographical Presence
Back to Top