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市場調查報告書

OTT (Over-the-Top) 的全球市場 - 2015∼2019年

Global OTT Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 329258
出版日期 內容資訊 英文 80 Pages
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OTT (Over-the-Top) 的全球市場 - 2015∼2019年 Global OTT Market 2015-2019
出版日期: 2015年04月29日 內容資訊: 英文 80 Pages
簡介

OTT (Over-the-Top) 的全球市場預計將達到急速成長,其市場規模預測從2014年到2019年這段期間將以18.40%的年複合成長率(CAGR)持續成長。

本報告涵蓋OTT的全球市場,除了提供您來自業界許多專家的數據資訊之外,更加上推動市場成長要素,市場課題,市場趨勢,並基於市場競爭情形的詳細調查,提供目前的市場方案分析以及2015年到2019年的市場預測。本報告更將該市場依內容類型,存取方式,以及地區別市場加以分類,闡明各類別的詳細分析及市場預測。同時加上該市場主要企業之商務和策略,以及包含最近的企業發展分析,以及SWOT分析等詳細的企業分析資訊。

第1章 摘要整理

第2章 簡稱表

第3章 本報告涵蓋範圍

  • 市場概要
  • 提供產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 序論

第6章 市場概況

  • 市場概要
  • 全球OTT市場分類
  • 市場規模及未來預測
  • OTT服務
  • 波特的五力分析

第7章 各內容類型市場分類

  • 各內容類型市場分類 - 2014∼2019年
  • 文本/影像OTT全球市場 - 2014∼2019年
    • 市場規模及未來預測
  • 音訊/語音OTT全球市場 - 2014∼2019年
    • 市場規模及未來預測
  • 視訊OTT全球市場 - 2014∼2019年
    • 市場規模及未來預測

第8章 存取方式類別市場分類

  • 存取方式類別市場分類
  • 就存取方式類別來看的OTT全球市場 - 2014∼2019年

第9章 地區市場分類

  • 各地區分類的OTT全球市場 - 2014∼2019年

第10章 購買標準

第11章 推動市場成長要素

第12章 推動市場成長要素及其影響

第13章 市場課題

第14章 推動市場成長要素和市場課題帶來的影響

第15章 市場趨勢

第16章 市場趨勢及其影響

第17章 供應商情形

  • 市場競爭方案
  • 其他關注供應商

第18章 主要供應商分析

  • Akamai Technologies
  • Apple
  • Facebook
  • Google
  • Netflix
  • Tencent Holdings

第19章 市場焦點

第20章 相關報告

目錄
Product Code: IRTNTR5822

About OTT

Over the top service refers to the delivery of text, image, audio, video, and other content over the internet. Multiple system operators are not involved in the control or distribution of the content. Internet service providers are unaware of the details of the content delivered and are neither responsible nor able to control the copyrights, viewing abilities, or other redistribution abilities of the content.

TechNavio's analysts forecast the global OTT market to grow at a CAGR of 18.40 percent over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global OTT market for the period 2015-2019. It provides a segmentation of the market based on analytical solutions, applications, and end-users. To calculate the market size, the report considers revenue generated from OTT solutions, software, tools, applications, services, support, and maintenance.

TechNavio's report, Global OTT Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

Key regions

  • Americas
  • APAC
  • EMEA

Key vendors

  • Akamai
  • Apple
  • Facebook
  • Google
  • Netflix
  • Tencent Holdings

Other Prominent Vendors

  • Activevideo
  • Brightcove
  • Flixfling
  • Hulu
  • Microsoft
  • Nimbuzz
  • Roku

Market driver

  • Increased penetration of handheld devices and internet
  • For a full, detailed list, view our report

Market challenge

  • Monetization of user bases
  • For a full, detailed list, view our report

Market trend

  • Increase in locally confined content and network
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

1. Executive Summary

2. List of Abbreviations

3. Scope of the Report

  • 3.1. Market overview
  • 3.2. Product offerings

4. Market Research Methodology

  • 4.1. Market research process
  • 4.2. Research methodology

5. Introduction

6. Market Landscape

  • 6.1. Market overview
  • 6.2. Segmentation of global OTT market
  • 6.3. Market size and forecast
  • 6.4. OTT service offerings
  • 6.5. Five forces analysis

7. Market Segmentation by Type of Content

  • 7.1. Segmentation by type of content 2014-2019
  • 7.2. Global OTT text/image market 2014-2019
    • 07.2.1. Market size and forecast
  • 7.3. Global OTT audio/voice market 2014-2019
    • 07.3.1. Market size and forecast
  • 7.4. Global OTT video market 2014-2019
    • 07.4.1. Market size and forecast

8. Market Segmentation by Type of Access

  • 8.1. Segmentation by type of access
  • 8.2. Global OTT market by type of access 2014-2019

9. Geographical Segmentation

  • 9.1. Segmentation of global OTT market by geography 2014-2019

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive scenario
  • 17.2. Other prominent vendors

18. Key Vendor Analysis

  • 18.1. Akamai Technologies
    • 18.1.1. Key facts
    • 18.1.2. Business overview
    • 18.1.3. Service segmentation by revenue 2013
    • 18.1.4. Service segmentation by revenue 2012 and 2013
    • 18.1.5. Business strategy
    • 18.1.6. Recent developments
    • 18.1.7. SWOT analysis
    • 18.1.8. Strengths
    • 18.1.9. Weaknesses
    • 18.1.10. Opportunities
    • 18.1.11. Threats
  • 18.2. Apple
    • 18.2.1. Key facts
    • 18.2.2. Business Overview
    • 18.2.3. Product segmentation by revenue
    • 18.2.4. Geographical segmentation by revenue
    • 18.2.5. Business strategy
    • 18.2.6. Recent developments
    • 18.2.7. SWOT analysis
  • 18.3. Facebook
    • 18.3.1. Key facts
    • 18.3.2. Business overview
    • 18.3.3. Business segmentation by revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2011-2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business strategy
    • 18.3.7. Recent developments
    • 18.3.8. SWOT analysis
  • 18.4. Google
    • 18.4.1. Key facts
    • 18.4.2. Business overview
    • 18.4.3. Business segmentation by revenue 2013
    • 18.4.4. Business segmentation by revenue 2012 and 2013
    • 18.4.5. Geographical segmentation by revenue 2013
    • 18.4.6. Business strategy
    • 18.4.7. Recent developments
    • 18.4.8. SWOT analysis
    • 18.4.9. Strengths
    • 18.4.10. Weakness
    • 18.4.11. Opportunities
    • 18.4.12. Threats
  • 18.5. Netflix
    • 18.5.1. Key facts
    • 18.5.2. Business overview
    • 18.5.3. Business segmentation
    • 18.5.4. Business segmentation by revenue 2012 and 2013
    • 18.5.5. Business strategy
    • 18.5.6. Recent developments
    • 18.5.7. SWOT analysis
  • 18.6. Tencent Holdings
    • 18.6.1. Key facts
    • 18.6.2. Business overview
    • 18.6.3. Business segmentation by revenue 2013
    • 18.6.4. Business segmentation by revenue 2012 and 2013
    • 18.6.5. Geographical segmentation by revenue 2013
    • 18.6.6. Business strategy
    • 18.6.7. Recent developments
    • 18.6.8. SWOT analysis

19. Market Highlights

20. Other Reports in this Series

List Of Exhibits

  • Exhibit 1: Market research methodology
  • Exhibit 2: Global OTT market 2014-2019 ($ billion)
  • Exhibit 3: OTT service offerings
  • Exhibit 4: Segmentation by type of content 2014
  • Exhibit 5: Segmentation by type of content 2019
  • Exhibit 6: Global OTT text/image market 2014-2019($ billion)
  • Exhibit 7: Global OTT audio/voice market 2014-2019($ billion)
  • Exhibit 8: Global OTT video market 2014-2019
  • Exhibit 9: Global OTT market by type of access 2014-2019
  • Exhibit 10: Global OTT market by type of access 2014-2019($ billion)
  • Exhibit 11: Segmentation of global OTT market by geography 2014
  • Exhibit 12: Segmentation of global OTT market by geography 2014-2019($ billion)
  • Exhibit 13: Segmentation of global OTT market by geography 2014-2019
  • Exhibit 14: Akamai: service segmentation by revenue 2013
  • Exhibit 15: Akamai: service segmentation by revenue 2012 and 2013 (US$ million)
  • Exhibit 16: Apple: product segmentation by revenue 2013
  • Exhibit 17: Apple: product segmentation by revenue 2012 and 2013 ($ billion)
  • Exhibit 18: Apple: geographical segmentation by Revenue 2013
  • Exhibit 19: Facebook: business segmentation by revenue 2013
  • Exhibit 20: Facebook: business segmentation by revenue 2011-2013 ($ billion)
  • Exhibit 21: Facebook: geographical segmentation by revenue 2013
  • Exhibit 22: Google: business segmentation by revenue 2013
  • Exhibit 23: Google: business segmentation by revenue 2012 and 2013 ($ million)
  • Exhibit 24: Google: geographical segmentation by revenue 2013
  • Exhibit 25: Netflix: business segmentation 2013
  • Exhibit 26: Netflix: business segmentation by revenue 2012 and 2013 ($ billion)
  • Exhibit 27: Tencent holdings: business segmentation by revenue 2013
  • Exhibit 28: Tencent holdings: business segmentation by revenue 2012 and 2013 ($ million)
  • Exhibit 29: Tencent holdings: geographical segmentation by revenue 2013
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