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市場調查報告書

行動擴增實境 (AR) 的世界市場 (2016∼2020年)

Global Mobile Augmented Reality Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 328836
出版日期 內容資訊 英文 55 Pages
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行動擴增實境 (AR) 的世界市場 (2016∼2020年) Global Mobile Augmented Reality Market 2016-2020
出版日期: 2016年01月27日 內容資訊: 英文 55 Pages
簡介

擴增實境 (AR) ,讓數位內容與物理世界混合在一起,將電腦做出的影像,顯示在用戶的視野內,提供與現實世界物體有關係的資訊。透過這個用戶一邊縱覽物理環境,一邊能體驗虛構的電腦資訊的強化、擴張。終端用戶可透過行動終端開發的應用使用這個技術。

本報告提供行動擴增實境的世界市場的目前方案和成長的展望,以專家的意見為基礎的市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 基準年與預期期間
  • 對象市場
  • 定義
  • 地區分類
  • 供應商的分類
  • 通用貨幣的換算率

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點
  • 歷史沿革

第5章 技術的生命週期

第6章 行動AR的價值鏈

第7章 市場展望

  • 市場規模的檢測
  • 潛在的ARPR
  • 波特的五力分析

第8章 各終端用戶市場分類

  • 消費者
  • 企業

第9章 地區分類

  • 歐洲、中東、非洲的行動AR市場
  • 南北美洲的行動AR市場
  • 亞太地區的行動AR市場

第1章 市場促進要素

  • 行動AR應用的擴散
  • AR技術的認識度的多管理
  • 廣告領域的AR技術引進的增加
  • 群眾集資策略的採用
  • 亞太地區的智慧型手機及平板電腦市場成長

第11章 促進要素與其影響

第12章 市場課題

  • 硬體設備的限制
  • 內容的不足
  • 嚴厲的政府法規
  • 移動平台之間的互通性不足

第13章 促進要素的影響與課題

第14章 市場趨勢

  • M&A的連續
  • 跟行動AR內容創作者的聯合
  • 深度感測相機的登場
  • 微型投影機的可用性

第15章 供應商的展望

  • 競爭方案
  • 主要供應商
  • Catchoom
  • 其他重要供應商

第16章 附屬資料

第17章 關於Technavio

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目錄
Product Code: IRTNTR8526

About Mobile Augmented Reality

AR technology blends digital content with the physical world; it displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It enables the user to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through apps developed for their mobile devices.

Technavio's analysts forecast the global mobile augmented reality (AR) market to grow at a CAGR of 89% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile AR market for the period 2016-2020. To calculate the market size, the report considers the revenue generated by vendors that develop AR engines and software.

The market is divided into the following segments based on end-user:

  • Consumer
  • Enterprise

Technavio's report, Global Mobile Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • DAQRI
  • Metaio
  • Wikitude

Other Prominent Vendors

  • Google
  • Infinity Augmented Reality
  • Inglobe Technologies
  • NGRAIN
  • VividWorks
  • Seabery
  • Snaploader
  • Total Immersion
  • Zappar

Market driver

  • Proliferation of mobile AR apps
  • For a full, detailed list, view our report

Market challenge

  • Lack of content
  • For a full, detailed list, view our report

Market trend

  • Emergence of depth-sensing cameras
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Base year and forecast period
  • Market coverage
  • Definitions
  • Geographical segmentation
  • Vendor segmentation
  • Common currency conversion rates

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • History

PART 05: Technology life cycle

PART 06: Mobile AR value chain

PART 07: Market landscape

  • Market size calculation
  • Potential ARPA
  • Five forces analysis

PART 08: Market segmentation by end-user

  • Consumer
  • Enterprise

PART 09: Geographical segmentation

  • Mobile AR market in EMEA
  • Mobile AR market in Americas
  • Mobile AR market in APAC

PART 10: Market drivers

  • Proliferation of mobile AR apps
  • Growing awareness of AR technology
  • Rising adoption of AR technology in advertising sector
  • Adoption of crowdfunding strategy
  • Growing smartphone and tablet market in APAC

PART 11: Impact of drivers

PART 12: Market challenges

  • Hardware limitations
  • Lack of content
  • Stringent government regulations
  • Lack of interoperability across mobile platforms

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Series of M&A
  • Partnerships with mobile AR content creators
  • Emergence of depth-sensing cameras
  • Availability of pico projectors

PART 15: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Catchoom
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Mobile device types based on screen size
  • Exhibit 02: Key vendors in the global mobile AR market
  • Exhibit 03: Technology life cycle
  • Exhibit 04: Mobile AR value chain
  • Exhibit 05: Global mobile AR market ($ billions)
  • Exhibit 06: Average revenue per app ($)
  • Exhibit 07: Global mobile AR market by end-user 2015-2020
  • Exhibit 08: Global mobile AR market in enterprise segment 2015
  • Exhibit 09: Global mobile AR market by geography 2015-2020
  • Exhibit 10: Global versus APAC smartphone markets 2015-2020 (millions of units)
  • Exhibit 11: Global versus APAC tablet markets 2015-2020 (millions of units)
  • Exhibit 12: Impact of drivers
  • Exhibit 13: Impact of drivers and challenges
  • Exhibit 14: Competitive scenario
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