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市場調查報告書

行動擴增實境 (AR)的全球市場 (2017∼2021年)

Global Mobile Augmented Reality Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 328836
出版日期 內容資訊 英文 83 Pages
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行動擴增實境 (AR)的全球市場 (2017∼2021年) Global Mobile Augmented Reality Market 2017-2021
出版日期: 2017年01月20日 內容資訊: 英文 83 Pages
簡介

擴增實境 (AR) ,是數位內容與物理世界混合,提供電腦做出的影像顯示在用戶的視野內,提供與現實世界物體有關的資訊。透過這個用戶一邊縱覽物理環境,一邊加上虛擬的電腦資訊,可進行強化、擴張的體驗。終端用戶透過開發給行動終端的應用使用這個技術。預計從2017年到2021年,以年複合成長率以65.24%規模成長。

本報告提供行動擴增實境的全球市場的目前方案和成長的展望,以專家意見為基礎的市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 定義
  • 市場規模的計算與分類
  • 應用的分類
  • 終端用戶的分類
  • 地區分類
  • 供應商的分類
  • 通用貨幣的換算率

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場亮點
  • 歷史沿革

第5章 技術形勢

  • 技術的生命週期

第6章 行動AR的價值鏈

第7章 市場規模與預測

  • 潛在的ARPR(用戶每人的平均銷售額額)
  • 波特的五力分析

第8章 各應用領域市場分類

第9章 各終端用戶市場分類

  • 企業
  • 消費者

第10章 地區分類

  • 歐洲、中東、非洲的行動AR市場
  • 南北美洲的行動AR市場
  • 亞太地區的行動AR市場

第11章 市場促進要素

  • 對應用的依賴度上升與各種活動的AR應用的擴散
  • 利用提高廣告效果的AR技術
  • 採用群眾集資策略
  • 亞太地區的智慧型手機及平板電腦市場成長
  • 對AR技術的認識度上升

第12章 促進要素的影響

第13章 市場課題

  • 硬體設備的限制
  • 內容的不足
  • 嚴格的政府法規
  • 移動平台間的互通性的不足

第14章 促進要素的影響與課題

第15章 市場趨勢

  • 跟行動AR內容創作者的合作
  • 深度感測相機的登場
  • 微型投影機的可用性

第16章 業者情勢

  • 競爭方案
  • 主要供應商
  • 其他重要供應商

第17章 附錄

  • 簡稱一覽

圖表

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目錄
Product Code: IRTNTR11660

About Augmented Reality

AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user's field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

Technavio's analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Apple
  • Atheer Labs
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Cinoptics
  • DAQRI
  • HTC
  • Meta
  • NGRAIN
  • Laster Technologies
  • Lumus
  • ODG
  • Optinvent
  • Qualcomm
  • Rockwell Collins
  • Sensics
  • Sieko Epson
  • Technical Illusions
  • Thales
  • Total Immersion
  • Vuzix
  • WeAR Studio
  • Wikitude
  • Zappar

Other Prominent Vendors

  • Abbott Vascular
  • Abiomed
  • AtriCure
  • Biosensors International
  • Biotronik
  • BioVentrix
  • C. R. Bard

Market driver

  • Increasing dependence on apps and proliferation of AR apps for numerous activities
  • For a full, detailed list, view our report

Market challenge

  • Lack of AR content
  • For a full, detailed list, view our report

Market trend

  • Use of SLAM technology
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Definitions
  • Market size calculation and segmentation
  • Application segments
  • End-user segments
  • Geographical segmentation
  • Vendor segmentation
  • Common currency conversion rates

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • History

PART 05: Technology landscape

  • Technology life cycle

PART 06: Mobile AR value chain

PART 07: Market size and forecast

  • Potential average revenue per user (ARPU)
  • Five forces analysis

PART 08: Market segmentation by application

PART 09: Market segmentation by end-user

  • Enterprise
  • Consumer

PART 10: Geographical segmentation

  • Mobile AR market in EMEA
  • Mobile AR market in Americas
  • Mobile AR market in APAC

PART 11: Market drivers

  • Increasing dependence on apps and proliferation of AR apps for numerous activities
  • Use of AR technology to make advertising more effective
  • Adoption of crowdfunding strategy
  • Growing smartphone and tablet market in APAC
  • Growing awareness of AR technology

PART 12: Impact of drivers

PART 13: Market challenges

  • Hardware limitations
  • Lack of content
  • Stringent government regulations
  • Lack of interoperability across mobile platforms

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Partnership with mobile AR content creator
  • Emergence of depth-sensing cameras
  • Availability of pico projectors

PART 16: Vendor landscape

  • Competitive scenario
  • Major vendors
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Major countries covered
  • Exhibit 02: Major vendors in global mobile AR market
  • Exhibit 03: Technology life cycle
  • Exhibit 04: Mobile AR value chain
  • Exhibit 05: Global mobile AR market 2016-2021 ($ billions)
  • Exhibit 06: Average revenue generated per user 2015-2021 ($)
  • Exhibit 07: Five forces analysis
  • Exhibit 08: Global mobile AR market by application 2016-2021 (% share)
  • Exhibit 09: Global mobile AR market by application ($ billions)
  • Exhibit 10: Global mobile AR market by end-user segmentation 2017-2021
  • Exhibit 11: Global mobile AR market in enterprise segment 2016-2021 ($ billions)
  • Exhibit 12: Global mobile AR market in consumer segment 2016-2021 ($ billions)
  • Exhibit 13: Global mobile AR market by geography 2016-2021
  • Exhibit 14: Geographical revenue trend-line 2016-2021 ($ billions)
  • Exhibit 15: Mobile AR market in EMEA 2016-2021 ($ billions)
  • Exhibit 16: Mobile AR market in Americas 2016-2021 ($ billions)
  • Exhibit 17: Mobile AR market in APAC 2016-2021 ($ billions)
  • Exhibit 18: Mobile app market forecast region wise 2016 (%)
  • Exhibit 19: Mobile app market forecast region wise 2021 (% share)
  • Exhibit 20: Global and APAC smartphones market comparison 2016-2021 (millions of units)
  • Exhibit 21: Global and APAC tablets market comparison 2016-2021 (millions of units)
  • Exhibit 22: Impact of drivers
  • Exhibit 23: Impact of drivers and challenges
  • Exhibit 24: Competitive scenario
  • Exhibit 25: Other prominent vendors
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