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市場調查報告書

中國的CRM市場 (2016-2020年)

CRM Market in China 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 324088
出版日期 內容資訊 英文 57 Pages
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中國的CRM市場 (2016-2020年) CRM Market in China 2016-2020
出版日期: 2015年11月18日 內容資訊: 英文 57 Pages
簡介

CRM正急速滲透,CRM軟體的引進從資本支出成功轉換到根據利用回數的收費模式。中國的雲端基礎運算的需求急速擴大,尋求具有取代舊系統的先進技術且容易導入的替代品的各種規模組織促進了該需求。因此,中國的CRM市場由雲端基礎CRM的引進增加促進。中國的CRM市場,預計從2016年到2020年以17%以上的年複合成長率 (CAGR) 成長。

本報告以中國的CRM市場為主題,提供市場概要、市場發展推動因素、市場上課題與其影響、各用途、各終端用戶、各引進模式彙整市場現況與展望相關調查分析、主要的供應商簡介。

第1章 摘要整理

第2章 調查範圍

  • 市場概要
  • 主要供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 市場的主要特徵

第5章 CRM概要

  • 簡介
  • CRM引進週期
  • CRM架構
  • CRM的用途

第6章 市場說明

  • 中國的概要
  • 中國的ICT部門
  • 中國的CRM市場上策略
  • 中國的CRM市場未來

第7章 市場形勢

  • 全球CRM市場
  • 中國的CRM市場
  • 全球CRM市場一部門的中國CRM
  • 波特的五力分析

第8章 市場區隔,各用途

  • 中國的CRM客戶服務軟體市場
  • 中國的CRM銷售軟體市場
  • 中國的CRM行銷軟體

第9章 市場區隔,各引進模式

  • 就地部署
  • 雲端基礎

第10章 市場區隔,各終端用戶

第11章 市場成長的推動要素

  • 雲端基礎運算的利用增加
  • SME的需求擴大
  • Web為基礎的介面及社群運算的利用擴大
  • CRM引進的階段性方法
  • 有效的行銷宣傳活動開發的必要性

第12章 推動因素的影響

第13章 市場上課題

  • 安全性的問題
  • 客製化的CRM解決方案的高成本
  • 雲端基礎CRM和其他的應用的整合
  • 用戶的阻力

第14章 推動因素與課題的影響

第15章 市場趨勢

  • 行動CRM的大的影響
  • 行銷自動化的需求擴大
  • 具備CRM應用的IoT出現
  • CRM著重社群網路

第16章 業者情勢

  • 競爭模式
  • 國際供應商分析
  • 800App CRM
  • Kingdee
  • Neusoft
  • Yonyou
  • 值得注意的其他供應商

第17章 附錄

  • 簡稱集

第18章 關於Technavio

圖表清單

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目錄
Product Code: IRTNTR7919

Covering: A far-reaching analysis of the CRM market in China and segmentation by application (customer service, sales, and marketing), by deployment model (on-premise and cloud-based), and by end-user (government organizations, BFSI, consumer goods and retail, and others). The top vendors analyzed in the report are Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com, and SAP. It also includes a SWOT analysis of promising vendors such as 800App CRM, Kingdee, Neusoft, and Yonyou.

An overview of the CRM market in China

Technavios market research analysts expect the customer relationship management (CRM) market in China to grow at a CAGR of more than 17% during the forecast period. The CRM has expanded rapidly and succeeded in transforming the deployment of CRM software from capital expenditure to pay-per-use models.

In accordance with Technavios latest report, the demand for SaaS is high, which represented more than 45% of total CRM software sold globally in 2015. Increased use of cloud-based computing is one of the major factors driving the growth of the CRM market. The demand for cloud-based computing market in China is increasing at a fast rate and this demand is from organizations of all sizes looking for easy-to-deploy alternatives with advanced technologies to replace older systems. As a result, the increasing implementation of cloud-based CRMs will drive the overall CRM market in China and other emerging regions of APAC.

Segmentation of the CRM market in China by application

  • Customer service
  • Sales
  • Marketing

With a remarkable share of close to 42%, the customer service software segment has the highest share in the CRM market in China, and this segment is considered the backbone of CRM operations and is expected to be a consistent driver through 2020.

End-user segmentation of the CRM market in China

  • Government organizations
  • BFSI
  • Consumer goods and retail
  • Others

The adoption of the CRM software is expected to increase in enterprise verticals during the forecast period, with the government sector being the largest user of CRM solutions. Government agencies are paying keen attention on social media and have an active presence in social channels such as Facebook and Twitter.

Competitive landscape and key vendors

The CRM market in China is witnessing a stiff competition due to the influx of new vendors and large enterprise software vendors that provide products specific to the local market.

Top vendors in this market are -

  • Aplicor
  • IBM
  • Infor
  • Microsoft
  • Oracle
  • salesforce.com
  • SAP

Promising vendors in the CRM market in China -

  • 800App CRM
  • Kingdee
  • Neusoft
  • Yonyou

Other prominent vendors included in this report are Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and Xtools.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020
  • What are the key factors driving the CRM market in China
  • What are the key market trends impacting the growth of the CRM market in China
  • What are the challenges to market growth
  • Who are the key vendors in the CRM market in China
  • What are the market opportunities and threats faced by the vendors in the CRM market in China
  • What are the key outcomes of the five forces analysis of the CRM market in China

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: CRM overview

  • Introduction
  • CRM implementation cycle
  • CRM framework
  • CRM applications

PART 06: Market description

  • Overview of China
  • ICT sector in China
  • Strategies for China CRM market
  • Future of CRM in China

PART 07: Market landscape

  • Global CRM market
  • CRM market in China
  • CRM in China as segment of global CRM market
  • Five forces analysis

PART 08: Market segmentation by application

  • CRM customer service software market in China
  • CRM sales software market in China
  • CRM marketing software in China

PART 09: Market segmentation by deployment model

  • On-premises
  • Cloud-based

PART 10: Market segmentation by end-user

PART 11: Market drivers

  • Increased use of cloud-based computing
  • Rising demand from SMEs
  • Greater use of Web-based interfaces and social computing
  • Phased approach to CRM implementation
  • Need to develop effective marketing campaigns

PART 12: Impact of drivers

PART 13: Market challenges

  • Security issues
  • High cost of customized CRM solutions
  • Integration of cloud-based CRM with other applications
  • User resistance

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Significant impact of mobile CRM
  • Growing demand for marketing automation
  • Emergence of IoT with CRM applications
  • CRM's focus on social networks

PART 16: Vendor landscape

  • Competitive scenario
  • Global vendor analysis
  • 800App CRM
  • Kingdee
  • Neusoft
  • Yonyou
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: CRM overview
  • Exhibit 03: CRM workflow
  • Exhibit 04: Overview of China
  • Exhibit 05: Future of CRM
  • Exhibit 06: Traditional and social CRM
  • Exhibit 07: CRM modules
  • Exhibit 08: Global CRM market 2015-2020 ($ billions)
  • Exhibit 09: CRM market in China 2015-2020 ($ millions)
  • Exhibit 10: CRM in China as segment of global CRM market 2015
  • Exhibit 11: Five forces analysis
  • Exhibit 12: CRM market in China by application 2015
  • Exhibit 13: CRM customer service software market in China 2015-2020 ($ millions)
  • Exhibit 14: CRM sales software market in China 2015-2020 ($ millions)
  • Exhibit 15: CRM marketing software market in China 2015-2020 ($ millions)
  • Exhibit 16: Market segmentation by deployment model 2015
  • Exhibit 17: Market segmentation by deployment model 2015-2020 ($ millions)
  • Exhibit 18: Impact of drivers
  • Exhibit 19: Impact of drivers and challenges
  • Exhibit 20: Key vendor comparison
  • Exhibit 21: Comparison of top four prominent vendors in market
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