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市場調查報告書

美國的龍舌蘭酒市場:2016-2020年

Tequila Market in US 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 323578
出版日期 內容資訊 英文 56 Pages
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美國的龍舌蘭酒市場:2016-2020年 Tequila Market in US 2016-2020
出版日期: 2016年05月26日 內容資訊: 英文 56 Pages
簡介

龍舌蘭酒,是蒸餾墨西哥原產的植物青龍舌蘭 (龍舌蘭酒龍舌蘭) 製作。龍舌蘭的純度以51%,以及100%製作,按照純度設定烈酒的價格。雖然會按照政府的法規或法律改變,不過,通常龍舌蘭酒的酒精濃度成為38%∼40%。被美國的龍舌蘭酒市場,預計從2016年到2020年以年複合成長率 (CAGR) 以3.67%成長。

本報告提供美國的龍舌蘭酒的市場調查分析,市場概要,市場發展推動因素,市場上課題,和概括影響,各產品價格、各銷售管道的市場現況與展望相關調查分析,主要的供應商簡介彙整。

第1章 摘要整理

第2章 調查範圍

  • 市場概要
  • 主要的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要的市場特徵

第5章 美國:概要

  • 經濟指標

第6章 市場形勢

  • 市場概要
  • 全球龍舌蘭酒市場
  • 美國的酒精飲料市場:概要
  • 市場規模、預測 (以銷售額為準)
  • 美國的烈酒市場
  • 美國的龍舌蘭酒市場
  • 美國:主要的龍舌蘭酒消費州
  • 龍舌蘭酒的平均價格
  • 波特的五力分析

第7章 市場區隔,各產品價格

  • 美國的龍舌蘭酒市場,各產品價格

第8章 市場區隔,各銷售管道

第9章 市場發展推動因素

  • 烈酒市場成長
  • 對高級龍舌蘭酒的需求擴大
  • 雞尾酒文化的成長
  • 過去數年龍舌蘭的豐收
  • 對手工龍舌蘭酒的需求增加

第10章 發展推動因素的影響

第11章 市場課題

  • 無酒精替代品的威脅
  • 美國市場法規多
  • 偽造產品及雜質混入飲料的存在
  • 對酒精消費的抗議宣傳活動

第12章

發展推動因素與課題的影響

第13章 市場趨勢

  • 有機栽培的普及
  • 對調味品龍舌蘭酒的需求擴大
  • 檢驗標準的嚴格化
  • 新產品的投入

第14章 業者情勢

  • 競爭模式
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo La Rojena
  • The Patron Spirits Company
  • 其他值得注意的供應商

第15章 附錄

  • 簡稱清單

第16章 關於Technavio

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目錄
Product Code: IRTNTR8419

About the Tequila Market in the US

Tequila is distilled from the blue agave plant, which native to Mexico. It is made either from 51% or 100% agave, and the resultant spirit is priced accordingly. Tequila usually contains 38%-40% alcohol content depending on the government regulations or laws. The tequila market in the US accounts for a small market share in the global alcohol industry.

Technavio's analysts forecast the tequila market in the US to grow at a CAGR of 3.67% by revenue during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of tequila in terms of revenue and volume.

Technavio's report, Tequila Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo la Rojena
  • The Patron Spirits Company

Other Prominent Vendors

  • Arta Tequila
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Juarez Tequila
  • Pernod Ricard
  • Proximo Spirits
  • Borco International
  • Tequila Cazadores
  • Tequila Quiote

Market driver

  • Growing cocktail culture
  • For a full, detailed list, view our report

Market challenge

  • Availability of counterfeit products and adulterated drinks
  • For a full, detailed list, view our report

Market trend

  • New product launches
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: US: Overview

  • Economic indicators

PART 06: Market landscape

  • Market overview
  • Global tequila market
  • Alcohol drinks market in US: Overview
  • Market size and forecast by revenue
  • Spirits market in US
  • Tequila market in the US
  • US: Leading tequila-consuming states
  • Average tequila price
  • Five forces analysis

PART 07: Market segmentation by product price

  • Tequila market in US by product price

PART 08: Market segmentation by distribution channel

PART 09: Market drivers

  • Growth in spirits market
  • Rise in demand for premium tequila
  • Growing cocktail culture
  • Good harvest of agave in previous years
  • Increase in demand for handcrafted tequila

PART 10: Impact of drivers

PART 11: Market challenges

  • Threat from non-alcoholic substitutes
  • Highly regulated US market
  • Availability of counterfeit products and adulterated drinks
  • Campaigns against alcohol consumption

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Prevalence of organic practices
  • Growing demand for flavored tequila
  • Elevated proofs
  • New product launches

PART 14: Vendor landscape

  • Competitive scenario
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo La Rojena
  • The Patron Spirits Company
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviation

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: US GDP per capita 2010-2014 ($)
  • Exhibit 03: US population 2010-2014 (millions of people)
  • Exhibit 04: US population by age range 2014 (millions of people)
  • Exhibit 05: Global tequila market 2015-2020 ($ billions)
  • Exhibit 06: Global tequila market 2015-2020 (millions of liters)
  • Exhibit 07: Global tequila market by geography 2015 (%)
  • Exhibit 08: Overview of alcoholic beverage market in US
  • Exhibit 09: Alcoholic beverage market in US by revenue 2015-2020 ($ billions)
  • Exhibit 10: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020
  • Exhibit 11: Alcoholic beverage market in US: Product segmentation by volume 2015-2020
  • Exhibit 12: Spirits market in US by revenue 2015-2020 ($ billions)
  • Exhibit 13: Spirits market in US by volume 2015-2020 (billions of liters)
  • Exhibit 14: Import of distilled spirits in US (millions of liters)
  • Exhibit 15: Spirits market in US: Segmentation by product 2015
  • Exhibit 16: Spirits market in US: Segmentation by price
  • Exhibit 17: Tequila market in US 2014-2019 ($ billions)
  • Exhibit 18: Tequila market in US 2015-2020 (millions of liters)
  • Exhibit 19: Leading tequila-consuming US states 2014
  • Exhibit 20: Average price of tequila 2014-2019 ($)
  • Exhibit 21: Five forces analysis
  • Exhibit 22: Tequila market in US by product price
  • Exhibit 23: Tequila market by product price
  • Exhibit 24: Premium tequila market in US 2015-2020 (millions of liters)
  • Exhibit 25: Normal tequila market in US 2015-2020 (millions of liters)
  • Exhibit 26: Super-premium tequila market in US 2015-2020 (millions of liters)
  • Exhibit 27: High-end premium tequila market in US 2015-2020 (millions of liters)
  • Exhibit 28: Tequila market in US by product segment 2015-2020 (millions of liters)
  • Exhibit 29: Segmentation of tequila market in the US by distribution channel
  • Exhibit 30: Total agave plantations 2000-2008 (thousands of hectares)
  • Exhibit 31: Impact of drivers
  • Exhibit 32: Impact of drivers and challenges
  • Exhibit 33: Sauza: Tequila products
  • Exhibit 34: Product portfolio of Brown-Forman
  • Exhibit 35: Company's tequila products
  • Exhibit 36: Pricing of products in online shops
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