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市場調查報告書

全球授權運動商品市場

Global Licensed Sports Merchandise Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 322255
出版日期 內容資訊 英文 74 Pages
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全球授權運動商品市場 Global Licensed Sports Merchandise Market 2015-2019
出版日期: 2014年12月31日 內容資訊: 英文 74 Pages
簡介

所謂商品營銷(商品化計劃)是指透過實行,方法,運用來持續促進特定的商業活動。全球授權運動商品市場預測2014年∼2019年的年複合成長率將為2.74%。

本報告提供全球授權運動商品市場相關調查分析,提供您市場規模與成長率,市場趨勢,推動市場要素·課題,市場機會相關驗証,以及主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第7章 市場區隔:各產品

  • 全球授權運動商品市場:各產品種類

第8章 市場區隔:各流通管道

  • 全球授權運動商品市場:各流通管道

第9章 地區區分

  • 全球授權運動商品市場:各區域區隔
  • 北美的授權運動商品市場
    • 市場規模與預測
  • 亞太地區的授權運動商品市場
    • 市場規模與預測
  • 歐洲·中東·非洲地區的授權運動商品市場
    • 市場規模與預測
  • 南美的授權運動商品市場
    • 市場規模與預測

第10章 購買標準

第11章 推動市場成長要素

第12章 推動因素與其影響

第13章 市場課題

第14章 推動因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 市場供應商分析
  • 其他卓越供應商

第18章 主要供應商分析

  • Fanatics
  • G-III Apparel Group
  • VF

第19章 其他卓越供應商

  • Columbia Sportswear
  • eBay Enterprise
  • Everlast Worldwide
  • Hanesbrands
  • Knights Apparel
  • Nike
  • Prada
  • Puma
  • Quicksilver
  • Ralph Lauren
  • Reebok (Adidas)
  • Under Armour

第20章 相關報告

圖表

目錄
Product Code: IRTNTR4932

About Licensed Sports Merchandise

Merchandising is the practices, methods, and operations undertaken to promote and sustain certain commercial activities. It is the planning and promotion of sales by carrying out organized and skillful advertising using attractive displays. Globally, professional sports teams and organizations market and deliver their products to end-users using sports merchandising. Different aspects of merchandising and marketing are combined into a sports spectrum to merchandise sports items. Trademarks, logos, and designs are some of the common IP rights merchandised in the Global Sports market.

TechNavio's analysts forecast the Global Licensed Sports Merchandise market to grow at a CAGR of 2.74 percent over the period 2014-2019.

Covered in this Report

The report covers the present scenario and the growth prospects of the Global Licensed Sports Merchandise market for the period 2015-2019. To calculate the market size, the report considers revenue generated through the sales the following items: apparel, video games, gifts and accessories, toys and games, footwear, and others. The report does not consider the revenue generated from collegiate and university events.

TechNavio's report, the Global Licensed Sports Merchandise Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Licensed Sports Merchandise market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • APAC
  • EMEA
  • Latin America
  • North America

Key Vendors

  • Fanatics
  • G-III Apparel Group
  • VF Corp

Other Prominent Vendors

  • Columbia Sportswear
  • eBay Enterprise
  • Everlast Worldwide
  • Hanesbrands
  • Knights Apparel
  • Nike
  • Prada
  • Puma
  • Quicksilver
  • Ralph Lauren
  • Reebok (Adidas)
  • Under Armour

Market Driver

  • Growing Interest in Sports Activities
  • For a full, detailed list, view our report

Market Challenge

  • Availability of Counterfeit Products
  • For a full, detailed list, view our report

Market Trend

  • Use of Depth Deception
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Product

  • 07.1. Global Licensed Sports Merchandise Market by Product Segmentation

08. Market Segmentation by Distribution Channels

  • 08.1. Global Licensed Sports Merchandise Market by Distribution Channels

09. Geographical Segmentation

  • 09.1. Global Licensed Sports Merchandise Market by Geographical Segmentation
  • 09.2. Licensed Sports Merchandise Market in North America
    • 09.2.1. Market Size and Forecast
  • 09.3. Licensed Sports Merchandise Market in APAC Region
    • 09.3.1. Market Size and Forecast
  • 09.4. Licensed Sports Merchandise Market in EMEA Region
    • 09.4.1. Market Size and Forecast
  • 09.5. Licensed Sports Merchandise Market in Latin America
    • 09.5.1. Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Market Vendor Analysis 2014
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. Fanatics
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Product Segmentation
    • 18.1.4. Recent Developments
    • 18.1.5. SWOT Analysis
  • 18.2. G-III Apparel Group
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2014
    • 18.2.4. Business Segmentation by Revenue 2013 and 2014
    • 18.2.5. Geographical Segmentation by Revenue 2014
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. VF
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis

19. Other Prominent Vendors

  • 19.1. Columbia Sportswear
  • 19.2. eBay Enterprise
  • 19.3. Everlast Worldwide
  • 19.4. Hanesbrands
  • 19.5. Knights Apparel
  • 19.6. Nike
  • 19.7. Prada
  • 19.8. Puma
  • 19.9. Quicksilver
  • 19.10. Ralph Lauren
  • 19.11. Reebok (Adidas)
  • 19.12. Under Armour

20. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Sports Merchandise Category
  • Exhibit 3: Global Licensed Sports Merchandise Market 2014-2019 (US$ billion)
  • Exhibit 4: Global Licensed Sports Merchandise Market by Segmentation by Product Category
  • Exhibit 5: Global Licensed Sports Merchandise Market by Segmentation by Product Category 2014
  • Exhibit 6: Global Licensed Sports Merchandise Market Segmentation by Distribution Channel
  • Exhibit 7: Global Licensed Sports Merchandise Market Segmentation by Distribution Channel 2014
  • Exhibit 8: Global Licensed Sports Merchandise Market by Geographical Segmentation 2014
  • Exhibit 9: Global Licensed Sports Merchandise Market by Geographical Segmentation 2019
  • Exhibit 10: Global Licensed Sports Merchandise Market by Geographical Segmentation 2014-2019 (US$ billion)
  • Exhibit 11: Global Licensed Sports Merchandise Market by Geographical Segmentation 2014-2019
  • Exhibit 12: Licensed Sports Merchandise Market in North America 2014-2019 (US$ billion)
  • Exhibit 13: Licensed Sports Merchandise Market in APAC Region 2014-2019 (US$ billion)
  • Exhibit 14: Licensed Sports Merchandise Market in EMEA Region 2014-2019 (US$ billion)
  • Exhibit 15: Licensed Sports Merchandise Market in Latin America 2014-2019 (US$ billion)
  • Exhibit 16: Global Licensed Sports Merchandise Market by Geography 2014-2019 (US$ billion)
  • Exhibit 17: Global Licensed Sports Merchandise Market by Geography 2014-2019
  • Exhibit 18: Effect of Digital Consumerism: Web-based Offline Retail Sales vis-s-vis Offline Only and Online Sales 2006-2019
  • Exhibit 19: Fanatics: Product Segmentation
  • Exhibit 20: G-III Apparel Group: Business Segmentation by Revenue 2014
  • Exhibit 21: G-III Apparel Group: Business Segmentation by Revenue 2013 and 2014 (US$ million)
  • Exhibit 22: G-III Apparel Group: Geographical Segmentation by Revenue 2014
  • Exhibit 23: VF: Business Segmentation by Revenue 2013
  • Exhibit 24: VF: Business/Product Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 25: VF: Geographical Segmentation by Revenue 2013
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