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市場調查報告書

全球互動媒體行銷市場

Global Interactive Media Marketing Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 320562
出版日期 內容資訊 英文 92 Pages
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全球互動媒體行銷市場 Global Interactive Media Marketing Market 2015-2019
出版日期: 2014年11月26日 內容資訊: 英文 92 Pages
簡介

本報告提供互動媒體行銷市場相關調查分析,提供您市場規模與成長率,市場趨勢,推動市場要素·課題,市場機會相關驗證,再彙整各種類的收益(檢索·顯示器·行動行銷)及主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 產業概要
  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第7章 市場區隔:各類型

  • 全球互動媒體行銷市場:各類型
  • 全球互動檢索媒體行銷市場
    • 市場規模與預測
  • 全球互動顯示器媒體行銷市場
  • 全球互動行動媒體行銷市場

第8章 區域區隔

  • 全球互動媒體行銷市場:各區域區隔
  • 南北美洲的互動媒體行銷市場
  • EMEA(歐洲·中東·非洲)地區的互動媒體行銷市場
  • 亞太地區互動媒體行銷市場

第9章 主要國家

  • 美國
    • 經濟概要
    • 人口成長率·年齡結構
    • 互動媒體行銷市場
  • 中國
  • 英國
  • 日本

第10章 購買標準

第11章 推動市場成長要素

第12章 推動因素與其影響

第13章 市場課題

第14章 推動因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭情形
  • 其他卓越供應商

第18章 主要供應商分析

  • AIM Group
    • 主要資料
    • 產業概要
    • 產品與服務
    • SWOT分析
  • 電通
  • Matomy Media
  • Omnicom
  • Sizmek

第19章 相關報告

圖表清單

目錄
Product Code: IRTNTR4667

About Interactive Media Marketing

Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile, e-mail, and social media. The interactive marketing spend is a part of the overall marketing and advertising spend that is used in the total marketing mix of an organization. Companies are innovating with the way they market their products and services and are opting for interactive marketing to create a greater impact on their customers.

TechNavio's analysts forecast the Global Interactive Media Marketing market to grow at a CAGR of 10.68 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Interactive Media Marketing market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from the following segments:

  • Search Marketing
  • Display Marketing
  • Mobile Marketing

TechNavio's report, Global Interactive Media Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global Interactive Media Marketing market. In addition, the report discusses the major drivers that influence the growth of the Global Interactive Media Marketing market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • AIM Group
  • Dentsu
  • Matomy Media Group
  • Omnicom Group
  • Sizmek

Other Prominent Vendors

  • Acxiom
  • AKQA
  • Brunswick
  • Conversocial
  • CPX Interactive
  • Disney Interactive
  • HubSpot
  • IBM Interactive Experience
  • iCrossing
  • Match Marketing
  • MDC Partners
  • Ogilvy
  • Possible Worldwide
  • Razorfish
  • Rosetta
  • SapientNitro
  • SocialVolt
  • Sysomos
  • Vibrant Media
  • Visible Technologies
  • Vision7 International
  • VML

Market Driver

  • Growth in Online Video Viewership
  • For a full, detailed list, view our report

Market Challenge

  • Privacy and Security Concerns for Brands
  • For a full, detailed list, view our report

Market Trend

  • Growth in Mobile Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Market Overview
  • 06.3. Market Size and Forecast
  • 06.4. Five Forces Analysis

07. Market Segmentation by Type

  • 07.1. Global Interactive Media Marketing Market by Type 2013-2018
  • 07.2. Global Interactive Search Media Marketing Market
    • 07.2.1. Market Size and Forecast
  • 07.3. Global Interactive Display Media Marketing Market
    • 07.3.1. Market Size and Forecast
  • 07.4. Global Interactive Mobile Media Marketing Market
    • 07.4.1. Market Size and Forecast

08. Geographical Segmentation

  • 08.1. Global Interactive Media Marketing Market by Geographical Segmentation 2014-2019
  • 08.2. Interactive Media Marketing Market in the Americas
    • 08.2.1. Market Size and Forecast
  • 08.3. Interactive Media Marketing Market in the EMEA Region
    • 08.3.1. Market Size and Forecast
  • 08.4. Interactive Media Marketing Market in the APAC Region
    • 08.4.1. Market Size and Forecast

09. Key Leading Countries

  • 09.1. US
    • 09.1.1. Economic Overview
    • 09.1.2. Population Growth and Age Structure in the US
    • 09.1.3. Interactive Media Marketing Market in US
  • 09.2. China
    • 09.2.1. Economic Overview
    • 09.2.2. Interactive Media Marketing Market in China
  • 09.3. UK
    • 09.3.1. Interactive Media Marketing Market in UK
  • 09.4. Japan
    • 09.4.1. Economic Overview
    • 09.4.2. Interactive Media Marketing Market in japan

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. AIM Group
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Product and Services
    • 18.1.4. SWOT Analysis
  • 18.2. Dentsu
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2014
    • 18.2.4. Business Segmentation by Revenue 2013 and 2014
    • 18.2.5. Geographic Segmentation by Revenue 2014
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Matomy Media
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Solution Segmentation
    • 18.3.4. Recent Developments
    • 18.3.5. SWOT Analysis
  • 18.4. Omnicom
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Product Segmentation by 2013
    • 18.4.4. Product Segmentation By Revenue 2013 and 2012 (US$ millions)
    • 18.4.5. End-Market Segmentation by Revenue 2013 and 2012
    • 18.4.6. Geographic Segmentation by Revenue 2013
    • 18.4.7. Business Strategy
    • 18.4.8. SWOT Analysis
  • 18.5. Sizmek
    • 18.5.1. Key Facts
    • 18.5.2. Business Overview
    • 18.5.3. Geographical Segmentation by Revenue 2013
    • 18.5.4. Recent Developments
    • 18.5.5. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Interactive Media Marketing
  • Exhibit 3: Global Interactive Media Marketing Market 2014-2019 (US$ billion)
  • Exhibit 4: Global Interactive Media Marketing Market by Type 2014-2019 (US$ million)
  • Exhibit 5: Global Interactive Media Marketing Market by Type 2014-2019
  • Exhibit 6: Global Interactive Search Media Marketing Market 2014-2019 (US$ billion)
  • Exhibit 7: Global Interactive Display Media Marketing Market 2014-2019 (US$ billion)
  • Exhibit 8: Global Interactive Mobile Media Marketing Market 2014-2019 (US$ billion)
  • Exhibit 9: Global Interactive Media Marketing Market by Geographical Segmentation 2014-2019 (US$ million)
  • Exhibit 10: Global Interactive Media Marketing Market by Geographical Segmentation 2014-2019
  • Exhibit 11: Interactive Media Marketing Market in Americas 2014-2019 (US$ billion)
  • Exhibit 12: Interactive Media Marketing Market in EMEA Region 2014-2019 (US$ billion)
  • Exhibit 13: Interactive Media Marketing Market in APAC Region 2013-2018 (US$ billion)
  • Exhibit 14: US GDP Growth Rate 2008-2013 (US$ billion)
  • Exhibit 15: Contribution of Various Sectors to US GDP 2013
  • Exhibit 16: US GDP per Capita 2008-2013 (US$)
  • Exhibit 17: US Population 2008-2013 (in million)
  • Exhibit 18: US Population by Age Structure 2013 (in million)
  • Exhibit 19: Per Capita GDP Growth Rate in China 2008-2013 (US$ billion)
  • Exhibit 20: Saving Rate in China as a Percentage of GDP 2008-2013
  • Exhibit 21: Per Capita GDP Growth Rate in Japan 2008-2013 (US$ billion)
  • Exhibit 22: Percentage of Smartphone Users among Mobile Phone Users 2014-2019 (percentage, billion users)
  • Exhibit 23: Mobile Phone Internet Users 2014-2019 (billion)
  • Exhibit 24: Global Online Advertising Spending 2014-2019 (US$ billion)
  • Exhibit 25: Global RTB Market 2014-2019 (US$ billion)
  • Exhibit 26: Global Mobile Ad Spending 2014-2019 (US$ billion)
  • Exhibit 27: Global Smartphone and Tablet Penetration 2013-2018 (by percentage of global population)
  • Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
  • Exhibit 29: Global Social Media Ad Spending 2014-2019 (US$ billion)
  • Exhibit 30: AIM Group: Product and Services
  • Exhibit 31: Dentsu: Business Segmentation by Revenue 2014
  • Exhibit 32: Dentsu: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
  • Exhibit 33: Dentsu: Geographical Segmentation by Revenue 2014
  • Exhibit 34: Matomy Media Group: Solution Segmentation
  • Exhibit 35: Global Interactive Media Marketing Market: Product Segmentation by 2013
  • Exhibit 36: Global Interactive Media Marketing Market: Product Segmentation By Revenue 2013 and 2012
  • Exhibit 37: Global Interactive Media Marketing Market: End-Market Segmentation by Revenue 2013 and 2012 (US$ million)
  • Exhibit 38: Global Interactive Media Marketing Market: Geographic Segmentation by Revenue 2013
  • Exhibit 39: Sizmek: Geographical Segmentation by Revenue 2013
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