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市場調查報告書

戶外廣告的全球市場 2015-2019年

Global Outdoor Advertising Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 317309
出版日期 內容資訊 英文 73 Pages
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戶外廣告的全球市場 2015-2019年 Global Outdoor Advertising Market 2015-2019
出版日期: 2015年10月21日 內容資訊: 英文 73 Pages
簡介

全球戶外廣告市場,在2014年∼2019年期間中,預計年複合成長率為5.44%。該市場的成長,起因於利用基礎設施的擴大、數位媒體的成長,及利用技術的進步。

本報告提供全球戶外廣告市場相關調查分析、市場趨勢、技術趨勢、各種類/媒體/分類/地區的市場規模相關調查驗證、主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

第5章 市場環境

  • 市場概要
  • 市場規模、預測
  • 波特的五力分析

第6章 市場區隔:各類型

  • 全球戶外廣告市場:各類型
  • 全球物理的戶外廣告市場
  • 全球數位戶外廣告市場

第7章 市場區隔:各媒體

  • 全球戶外廣告市場:各媒體
  • 全球戶外大型廣告市場
  • 全球避難所廣告市場
  • 全球交通廣告市場
  • 全球街頭設施廣告市場

第8章 市場區隔:各分類

  • 全球戶外廣告市場:各分類
  • 市場概要

第9章 地區區分

  • 全球戶外廣告市場地區區分
  • APAC (亞太地區) 的戶外廣告市場
  • 南北美洲的戶外廣告市場
  • EMEA (歐洲、中東、非洲) 的戶外廣告市場

第10章 主要國家

第11章 主要技術趨勢

第12章 供應商環境

  • 競爭情形
  • 其他有潛力的供應商

第13章 主要供應商分析

  • Clear Channel Outdoor
  • JCDecaux
  • OUTFRONT Media
  • Lamar
  • Stroer

第14章 附錄

第15章 關於Technavio

圖表清單

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目錄
Product Code: IRTNTR7195

About outdoor advertising

Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.

Covered in this report

This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types:

  • Billboards
  • Transit advertising
  • Street furniture
  • Alternative media

The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • Outfront Media
  • Stroer Media

Market driver

  • Increase in global advertising expenditure
  • For a full, detailed list, view our report

Market challenge

  • Threat from online advertising
  • For a full, detailed list, view our report

Market trend

  • Technological advances
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global outdoor advertising market by type
  • Global physical outdoor advertising 2014-2019
  • Global digital outdoor advertising 2014-2019

PART 07: Market segmentation by medium

  • Global outdoor advertising market by medium
  • Global billboards advertising market 2014-2019
  • Global shelter advertising market 2014-2019
  • Global transit advertising market 2014-2019
  • Global street furniture advertising market 2014-2019

PART 08: Market segmentation by category

  • Global outdoor advertising market by category
  • Market overview

PART 09: Geographical segmentation

  • Geographical segmentation of global outdoor advertising market
  • Outdoor advertising market in APAC 2014-2019
  • Outdoor advertising market in Americas 2014-2019
  • Outdoor advertising market in EMEA 2014-2019

PART 10: Key leading countries

PART 11: Top technological trends

PART 12: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 13: Key vendor analysis

  • Clear Channel Outdoor
  • JCDecaux
  • OUTFRONT Media
  • Lamar
  • Stroer

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Market segmentation of outdoor advertising
  • Exhibit 03: Global outdoor advertising market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Trend in global outdoor advertising market by type ($ billions)
  • Exhibit 06: Global physical outdoor advertising 2014-2019 ($ billions)
  • Exhibit 07: Global digital outdoor advertising 2014-2019 ($ billions)
  • Exhibit 08: Major factors influencing shift to digital outdoor advertising in 2014
  • Exhibit 09: Global outdoor advertising market by medium 2014
  • Exhibit 10: Global outdoor advertising market by medium 2019
  • Exhibit 11: Global billboards advertising market 2014-2019 ($ billions)
  • Exhibit 12: Global shelter advertising market 2014-2019 ($ billions)
  • Exhibit 13: Global transit advertising market 2014-2019 ($ billions)
  • Exhibit 14: Global street furniture advertising market 2014-2019 ($ billions)
  • Exhibit 15: Market share of major categories for outdoor advertising 2014
  • Exhibit 16: Geographical segmentation of global outdoor advertising market in 2014
  • Exhibit 17: Geographical segmentation of global outdoor advertising market in 2019
  • Exhibit 18: Outdoor advertising market in APAC 2014-2019 ($ billions)
  • Exhibit 19: Outdoor advertising market in Americas 2014-2019 ($ billions)
  • Exhibit 20: Outdoor advertising market in EMEA 2014-2019 ($ billions)
  • Exhibit 21: Key leading countries in terms of market share by revenue in 2014
  • Exhibit 22: Market share of top 10 countries in terms of outdoor advertising revenue in 2014
  • Exhibit 23: Clear Channel Outdoor: Business segmentation by revenue 2014
  • Exhibit 24: Clear Channel Outdoor: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 25: JCDecaux: Business segmentation 2014 by revenue
  • Exhibit 26: JCDecaux: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 27: JCDecaux: Geographical segmentation by revenue 2014
  • Exhibit 28: OUTFRONT Media: Business segmentation by revenue 2014
  • Exhibit 29: OUTFRONT Media: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 30: OUTFRONT Media: Geographical segmentation by revenue 2014
  • Exhibit 31: Lamar: Business segmentation by revenue 2014
  • Exhibit 32: Lamar: Geographical segmentation by revenue 2014
  • Exhibit 33: Stroer: Product segmentation by revenue 2014
  • Exhibit 34: Stroer: Product segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 35: Stroer: Geographical segmentation by revenue 2014
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