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市場調查報告書

戶外廣告的全球市場 2017-2021年

Global Outdoor Advertising Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 317309
出版日期 內容資訊 英文 70 Pages
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戶外廣告的全球市場 2017-2021年 Global Outdoor Advertising Market 2017-2021
出版日期: 2017年03月16日 內容資訊: 英文 70 Pages
簡介

全球戶外廣告市場,預計從2014年到2019年的調查期間中,以4.51%的年複合成長率(CAGR)發展。

本報告提供全球戶外廣告市場相關調查分析,各市場區隔市場趨勢、市場規模驗證,主要供應商和競爭情形相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 市場關注點

第5章 市場環境

  • 市場概要
  • 戶外廣告的全球市場
  • 波特的五力分析

第6章 戶外廣告的全球市場:各平台

  • 全球戶外廣告市場:各平台
  • 物理的平台
  • 數位平台

第7章 戶外廣告的全球市場:各類型

  • 全球戶外廣告市場:各類型
  • 廣告招牌市場
  • 避難所廣告市場
  • 交通廣告市場
  • 室外設置物(街道家具)廣告市場

第8章 戶外廣告的全球市場:購買標準

第9章 外廣告的全球市場:地區區分

  • 亞太地區
  • 南北美洲
  • 歐洲、中東、非洲

第10章 主要牽引國

第11章 決策架構

第12章 成長推動因素與課題

  • 市場成長的推動要素
  • 成長推動因素對客戶帶來的影響
  • 市場課題
  • 課題對客戶帶來的影響

第13章 市場趨勢

第14章 供應商概要

  • 競爭情形
  • 主要供應商
  • 其他的供應商

第15章 附錄

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目錄
Product Code: IRTNTR12307

About Outdoor Advertising

Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards.

Technavio's analysts forecast the global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global outdoor advertising market for 2017-2021. To calculate the market size, the report explains the market with a detailed forecast of its revenue.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux Group
  • Lamar Advertising
  • Outfront Media
  • Stroer

Other Prominent Vendors

  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG|SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Daktronics
  • DDI Signs
  • Euromedia Group
  • Eye Airports
  • Focus Media Group
  • Fairway Outdoor Advertising
  • IZ-ON Media
  • Primedia Outdoor
  • Van Wagner Group
  • Zoom Media

Market driver

  • Advantages of retail displays over traditional advertisement methods.
  • For a full, detailed list, view our report

Market challenge

  • Online advertisements have a higher brand recalling capability.
  • For a full, detailed list, view our report

Market trend

  • Adoption of smart boards for outdoor advertising.
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global outdoor advertising market
  • Five forces analysis

PART 06: Market segmentation by platform

  • Global outdoor advertising market by platform
  • Global outdoor advertising market: Physical platform
  • Global outdoor advertising market: Digital platform

PART 07: Market segmentation by type

  • Global outdoor advertising market by type
  • Global outdoor advertising market by billboards
  • Global outdoor advertising market by shelters
  • Global outdoor advertising market by transit displays
  • Global outdoor advertising market by street furniture

PART 08: Buying criteria

  • Buying criteria for outdoor advertising

PART 09: Geographical segmentation

  • Global outdoor advertising market by geography
  • Outdoor advertising market in APAC
  • Outdoor advertising market in Americas
  • Outdoor advertising market in EMEA

PART 10: Key leading countries

  • Global outdoor advertising market: Leading countries

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Global outdoor advertising market: Overview
  • Exhibit 02: Global outdoor advertising market 2016-2021 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global outdoor advertising market by platform 2016-2021 (% revenue share)
  • Exhibit 05: Global outdoor advertising market by platform: Revenue comparison 2016-2021 ($ billions)
  • Exhibit 06: Global outdoor advertising market by platform: CAGR comparison 2016-2021 (% revenue)
  • Exhibit 07: Global physical outdoor advertising market 2016-2021 ($ billions)
  • Exhibit 08: Global digital outdoor advertising market 2016-2021 ($ billions)
  • Exhibit 09: Global outdoor advertising market by type 2016-2021 (% revenue share)
  • Exhibit 10: Global outdoor advertising market by type: Revenue comparison 2016-2021 ($ billions)
  • Exhibit 11: Global outdoor advertising market by type: CAGR comparison 2016-2021 (% revenue)
  • Exhibit 12: Global outdoor advertising market by billboards 2016-2021 ($ billions)
  • Exhibit 13: Global outdoor advertising market by shelters 2016-2021 ($ billions)
  • Exhibit 14: Global outdoor advertising market by transit displays 2016-2021 ($ billions)
  • Exhibit 15: Global outdoor advertising market by street furniture 2016-2021 ($ billions)
  • Exhibit 16: Buying criteria for outdoor advertising
  • Exhibit 17: Global outdoor advertising market by geography 2016-2021 (% revenue share)
  • Exhibit 18: Global outdoor advertising market by geography: Revenue comparison 2016-2021 ($ billions)
  • Exhibit 19: Global outdoor advertising market by geography: CAGR comparison 2016-2021 (% revenue)
  • Exhibit 20: Outdoor advertising market in APAC 2016-2021 ($ billions)
  • Exhibit 21: Outdoor advertising market in Americas 2016-2021 ($ billions)
  • Exhibit 22: Outdoor advertising market in EMEA 2016-2021 ($ billions)
  • Exhibit 23: Outdoor advertising market in US 2016-2021 ($ billions)
  • Exhibit 24: Outdoor advertising market in Japan 2016-2021 ($ billions)
  • Exhibit 25: Outdoor advertising market in China 2016-2021 ($ billions)
  • Exhibit 26: Factors influencing the shift from traditional to digital outdoor advertising 2016
  • Exhibit 27: Impact of drivers
  • Exhibit 28: Impact of challenges
  • Exhibit 29: Other prominent vendors
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