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市場調查報告書

全球電視廣告市場

Global TV Advertising Market 2014-2018

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 316441
出版日期 內容資訊 英文 79 Pages
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全球電視廣告市場 Global TV Advertising Market 2014-2018
出版日期: 2014年10月15日 內容資訊: 英文 79 Pages
簡介

電視廣告,是廣告主促進消費者對自家公司產品的認識,可進行促銷的平台。全球電視廣告市場,預計2013年∼2018年以5.45%的CAGR成長。

本報告提供全球電視廣告市場相關調查分析、市場規模與成長率、市場趨勢、推動市場要素與課題、市場機會驗證、主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 全球經濟與廣告
  • 市場規模與預測
  • 波特的五力分析

第7章 市場區隔:各媒體

  • 各媒體
  • 地面電波
  • 多通路
  • 線上

第8章 地理區隔

  • 各地理分類
  • 北美
  • 歐洲、中東、非洲地區
  • 亞太地區
  • 南美

第9章 主要國家

  • 美國
  • 日本
  • 中國

第10章 購買標準

第11章 推動市場成長要素

第12章 推動因素與其影響

第13章 市場課題

第14章 推動因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第18章 主要供應商分析

  • CBS
  • Comcast
  • News Corporation
  • Viacom

第19章 相關報告

圖表

目錄
Product Code: IRTNTR4349

About TV Advertising

TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can be done through traditional commercial channels, multichannel advertising, or online TV advertising, which is the latest trend. Private sector companies are the major buyers in the Global TV Advertising market; however, governments and NGOs are also investing on television advertising.

TechNavio's analysts forecast the Global TV Advertising market to grow at a CAGR of 5.45 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global TV Advertising market for the period 2014-2018. The report considers the revenue generated from advertising through terrestrial, multichannel, and online TV advertising. The market size in the report is total agent commission, production cost, and discounts.

TechNavio's report, the Global TV Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, the APAC and EMEA regions, and Latin America; it also covers the Global TV Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • APAC
  • EMEA
  • Latin America
  • North America

Key Vendors

  • CBS
  • Comcast
  • News
  • Viacom

Other Prominent Vendors

  • BBC
  • Cox
  • Fisher Communication
  • Gray Television
  • LiveRail
  • Sinclair Broadcast Group
  • Sun TV Network
  • The Walt Disney
  • Time Warner
  • TBC
  • TV Today Network
  • Univision Communication
  • Vivendi

Market Driver

  • Recovery in Global Economy

For a full, detailed list, view our report

Market Challenge

  • Increased Time Spend on Digital Media

For a full, detailed list, view our report

Market Trend

  • Increase in Small Scale Advertisers

For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Market Overview
  • 06.3. Global Economy and Advertising
  • 06.4. Market Size and Forecast
  • 06.5. Five Forces Analysis

07. Market Segmentation by Medium

  • 07.1. Global TV Advertising Market Segmentation by Medium
  • 07.2. Global Terrestrial TV Advertising Market
  • 07.2.1. Market Size and Forecast
  • 07.3. Global Multichannel TV Advertising Market
  • 07.3.1. Market Size and Forecast
  • 07.4. Global Online TV Advertising Market
  • 07.4.1. Market Size and Forecast

08. Geographical Segmentation

  • 08.1. Global TV Advertising Market by Geographical Segmentation 2013-2018
  • 08.2. TV Advertising Market in the North America Region
  • 08.2.1. Market Size and Forecast
  • 08.3. TV Advertising Market in the EMEA Region
  • 08.3.1. Market Size and Forecast
  • 08.4. TV Advertising Market in the APAC
  • 08.4.1. Market Size and Forecast
  • 08.5. TV Advertising Market in the Latin America
  • 08.5.1. Market Size and Forecast

09. Key Leading Countries

  • 09.1. US
  • 09.2. Japan
  • 09.3. China

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. CBS
  • 18.1.1. Key Facts
  • 18.1.2. Business Overview
  • 18.1.3. Business Segmentation by Revenue 2013
  • 18.1.4. Business Segmentation by Revenue 2012 and 2013
  • 18.1.5. Business Strategy
  • 18.1.6. Recent Developments
  • 18.1.7. SWOT Analysis
  • 18.2. Comcast
  • 18.2.1. Key Facts
  • 18.2.2. Business Overview
  • 18.2.3. Business Segmentation by Revenue 2013
  • 18.2.4. Business Segmentation by Revenue 2012 and 2013
  • 18.2.5. Business Strategy
  • 18.2.6. Recent Developments
  • 18.2.7. SWOT Analysis
  • 18.3. News Corporation
  • 18.3.1. Key Facts
  • 18.3.2. Business Overview
  • 18.3.3. Business Segmentation by Revenue 2014
  • 18.3.4. Business Segmentation by Revenue 2013 and 2014
  • 18.3.5. Business Strategy
  • 18.3.6. Recent Developments
  • 18.3.7. SWOT Analysis
  • 18.4. Viacom
  • 18.4.1. Key Facts
  • 18.4.2. Business Overview
  • 18.4.3. Business Segmentation by Revenue 2013
  • 18.4.4. Business Segmentation by Revenue 2012 and 2013
  • 18.4.5. Geographical Segmentation by Revenue 2013
  • 18.4.6. Business Strategy
  • 18.4.7. Recent Developments
  • 18.4.8. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Market Snapshot of Global TV Advertising Market
  • Exhibit 3: Global TV Advertising Segment
  • Exhibit 4: Growth in Nominal GDP, Total Advertising and TV Advertising 2013-2018
  • Exhibit 5: Per Capita Spending on Total Advertising and Television Advertising 2013-2018 (US$)
  • Exhibit 6: Global TV Advertising Market 2013-2018 (US$ million)
  • Exhibit 7: Global TV Advertising Market by Medium 2013
  • Exhibit 8: TV Advertising Market in North America 2013-2018 (US$ billions)
  • Exhibit 9: TV Advertising Market in North America 2013-2018 (US$ billions)
  • Exhibit 10: TV Advertising Market in North America 2013-2018 (US$ billions)
  • Exhibit 11: Global Internet User and Internet Penetration
  • Exhibit 12: Global TV Advertising Market by Geographical Segmentation 2013-2018 (US$ billions)
  • Exhibit 13: Global TV Advertising Market by Geographical Segmentation 2013-2018
  • Exhibit 14: TV Advertising Market in North America 2013-2018 (US$ billions)
  • Exhibit 15: TV Advertising Market in EMEA 2013-2018 (US$ billions)
  • Exhibit 16: TV Advertising Market in EMEA 2013-2018 (US$ billions)
  • Exhibit 17: TV Advertising Market in Latin America 2013-2018 (US$ billions)
  • Exhibit 18: TV Advertising Market in the US for 2013-2018 (US$ billions)
  • Exhibit 19: TV Advertising Market in Japan for 2013-2018 (US$ billions)
  • Exhibit 20: TV Advertising Market in China for 2013-2018 (US$ billions)
  • Exhibit 21: Nominal GDP and TV Advertising Growth Rate 2013-2018
  • Exhibit 22: Cable TV Popularity in the US 2013
  • Exhibit 23: Pay-TV Subscriber in the APAC 2013 and 2018 (millions)
  • Exhibit 24: Average Time Spend by the US Adults on Media Consumption
  • Exhibit 25: Smartphone and Tablet Shipment Forecast 2013-2018 (million unit)
  • Exhibit 26: Global Online Advertising Spending for 2013 and 2018 (US$ millions)
  • Exhibit 27: CBS: Business Segmentation by Revenue 2013
  • Exhibit 28: CBS: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 29: Global TV Advertising Market: Business Segmentation by Revenue 2013
  • Exhibit 30: Global TV Advertising Market: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 31: News: Business Segmentation by Revenue 2014
  • Exhibit 32: News: Business Segmentation by Revenue 2013 and 2014 (US$ million)
  • Exhibit 33: Viacom: Business Segmentation by Revenue 2013
  • Exhibit 34: Viacom: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 35: Viacom: Geographical Segmentation by Revenue 2013
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