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市場調查報告書

網際網路廣告的全球市場

Global Internet Advertising Market 2014-2018

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 312939
出版日期 內容資訊 英文 94 Pages
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網際網路廣告的全球市場 Global Internet Advertising Market 2014-2018
出版日期: 2014年09月17日 內容資訊: 英文 94 Pages
簡介

線上廣告是利用網際網路於宣傳產品與服務的媒體。有效半徑寬廣,有彈性,且存取性佳,是最受歡迎的廣告媒體之一。在網際網路廣告的優點之一的可客製這點,可針對目標有效、正確地傳達。例如,Yahoo檢索和AdWord、Google AdSense等,只刊載於關聯的網頁。

本報告提供網際網路廣告的全球市場現況和2014年到2018年的預測、專家分析、各地區的預測、主要供應商分析等。

第1章 摘要整理

第2章 簡稱集

第3章 調查的對象

  • 市場概要
  • 提供產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場展望

  • 市場概要
  • 網際網路廣告技術
  • 市場的規模與預測
  • 網際網路廣告的補償技術
  • 波特的五力分析

第7章 各媒體的市場分類

  • 桌上型設備網際網路廣告的全球市場
    • 市場的規模與預測
  • 行動網際網路廣告的全球市場
    • 市場的規模與預測
  • 行動網際網路廣告的價值鏈分析

第8章 各類型市場分類

  • 付費搜索網際網路廣告的全球市場
    • 市場的規模與預測
  • 顯示器、網際網路廣告的全球市場
    • 市場的規模與預測
  • 目標、網際網路廣告的全球市場
    • 市場的規模與預測

第9章 各地區分類

  • 南北美洲的網際網路廣告市場
    • 市場的規模與預測
  • 歐洲、中東、非洲地區的網際網路廣告市場
    • 市場的規模與預測
  • 亞太地區的網際網路廣告市場
    • 市場的規模與預測

第10章 購買標準

第11章 市場成長促進要素

第12章 促進要素與其影響

第13章 市場課題

第14章 促進要素的影響與課題

第15章 市場趨勢

第16章 趨勢與其影響

第17章 供應商的展望

  • 競爭方案
  • 市場佔有率分析(2013年)
  • 其他重要供應商

第18章 主要供應商分析

  • eBay
    • 主要的事實
    • 產業概要
    • 2013年收益的產業分類
    • 2012年、2013年收益的產業分類
    • 2013年收益的地區分類
    • 最近的開發
    • SWOT分析
  • Facebook
    • 主要的事實
    • 產業概要
    • 2013年收益的產業分類
    • 2012年、2013年收益的產業分類
    • 2013年收益的地區分類
    • 最近的開發
    • SWOT分析
  • Google
    • 主要的事實
    • 產業概要
    • 2013年收益的產業分類
    • 2012年、2013年收益的產業分類
    • 2013年收益的地區分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • Microsoft
    • 主要的事實
    • 產業概要
    • 2013年收益的產業分類
    • 2012年、2013年收益的產業分類
    • 2013年收益的地區分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • Yahoo
    • 主要的事實
    • 產業概要
    • 2013年收益的產業分類
    • 2012年、2013年收益的產業分類
    • 2013年收益的地區分類
    • 最近的開發
    • SWOT分析

第19章 其他重要供應商

  • BBC
  • Deutsche Telekom
  • InterActiveCorp
  • Le Figaro
  • Orange
  • Walt Disney
目錄
Product Code: IRTNTR4151

About Internet Advertising

Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. For instance, Yahoo search, AdWords, and Google AdSense are shown only on relevant web pages.

TechNavio's analysts forecast Global Internet Advertising market to grow at a CAGR of 11.75 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Internet Advertising market for the period 2014-2018. To calculate market size, the report considers the revenue of the following types of advertisement in the market: Paid Search, Display, and Classified.

TechNavio's report, the Global Internet Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC regions; it also covers Global Internet Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • eBay
  • Facebook
  • Google
  • Microsoft
  • Yahoo

Other Prominent Vendors

  • BBC
  • Deutsche Telekom
  • InterActiveCorp
  • Le Figaro
  • Orange
  • Walt Disney

Market Driver

  • Increased Mobile Advertising

For a full, detailed list, view our report

Market Challenge

  • Ethical Issues

For a full, detailed list, view our report

Market Trend

  • Localized and Geo-targeting

For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Methods of Internet Advertising
  • 06.3. Market Size and Forecast
  • 06.4. Compensation Methods by Internet Advertising
  • 06.5. Five Forces Analysis

07. Market Segmentation by Medium

  • 07.1. Global Desktop Internet Advertising Market
    • 07.1.1. Market Size and Forecast
  • 07.2. Global Mobile Internet Advertising Market
    • 07.2.1. Market Size and Forecast
  • 07.3. Value Chain Analysis of Mobile Internet Advertising

08. Market Segmentation by Type

  • 08.1. Global Paid Search Internet Advertising Market
    • 08.1.1. Market Size and Forecast
  • 08.2. Global Display Internet Advertising Market
    • 08.2.1. Market Size and Forecast
  • 08.3. Global Classified Internet Advertising Market
    • 08.3.1. Market Size and Forecast

09. Geographical Segmentation

  • 09.1. Global Internet Advertising Market in the Americas
    • 09.1.1. Market Size and Forecast
  • 09.2. Global Internet Advertising Market in the EMEA Region
    • 09.2.1. Market Size and Forecast
  • 09.3. Global Internet Advertising Market in the APAC Region
    • 09.3.1. Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Market Share Analysis 2013
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. eBay
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Business Segmentation by Revenue 2013
    • 18.1.4. Business Segmentation by Revenue 2012 and 2013
    • 18.1.5. Geographical Segmentation by Revenue 2013
    • 18.1.6. Recent Developments
    • 18.1.7. SWOT Analysis
  • 18.2. Facebook
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Strategy
    • 18.2.4. Business Segmentation by Revenue 2013
    • 18.2.5. Business Segmentation by Revenue 2012 and 2013
    • 18.2.6. Geographical Segmentation by Revenue 2013
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Google
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Microsoft
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation by Revenue 2013
    • 18.4.4. Business Segmentation by Revenue 2012 and 2013
    • 18.4.5. Geographical Segmentation by Revenue 2013
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis
  • 18.5. Yahoo
    • 18.5.1. Key Facts
    • 18.5.2. Business Overview
    • 18.5.3. Business Segmentation by Revenue 2013
    • 18.5.4. Business Segmentation by Revenue 2012 and 2013
    • 18.5.5. Geographical Segmentation by Revenue 2013
    • 18.5.6. Recent Developments
    • 18.5.7. SWOT Analysis

19. Other Prominent Vendors

  • 19.1. BBC
  • 19.2. Deutsche Telekom
  • 19.3. InterActiveCorp
  • 19.4. Le Figaro
  • 19.5. Orange
  • 19.6. Walt Disney

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Most Popular Global Advertisements Shared Online in June 2014
  • Exhibit 3: Methods of Internet Advertising
  • Exhibit 4: Types of Display Advertising
  • Exhibit 5: Types of SEM
  • Exhibit 6: Global Internet Advertising Market 2013-2018 (US$ billion)
  • Exhibit 7: Global Internet Advertising vs Global TV Advertising (US$ billion)
  • Exhibit 8: Overview of the Internet Value Chain
  • Exhibit 9: The Use of Different Audience Types in Internet Advertising Campaign Planning
  • Exhibit 10: Online Advertising vs Offline Advertising
  • Exhibit 11: Global Advertisement Market vs Global Internet Advertising Market 2013-2018
  • Exhibit 12: Global Advertisement Market vs Global Internet Advertisement Market
  • Exhibit 13: Global Internet Advertising Market by Medium
  • Exhibit 14: Global Internet Advertising Market by Medium 2013
  • Exhibit 15: Global Internet Advertising Market by Medium 2018
  • Exhibit 16: Global Internet Advertising Market by Medium (US$ billion)
  • Exhibit 17: Global Internet Advertising Market by Medium 2013-2018
  • Exhibit 18: Global Desktop Internet Advertising Market 2013-2018 (US$ billion)
  • Exhibit 19: Global Mobile Internet Advertising Market 2013-2018 (US$ billion)
  • Exhibit 20: Internet Mobile Advertisement Market in the BRIC Countries 2013 (US$ million)
  • Exhibit 21: Value Chain Analysis of Mobile Internet Advertising
  • Exhibit 22: Global Internet Advertising Market by Medium 2013-2018 (US$ billion)
  • Exhibit 23: Global Internet Advertising Market by Medium 2013-2018
  • Exhibit 24: Global Internet Advertising Market by Type
  • Exhibit 25: Global Internet Advertising Market by Type 2013
  • Exhibit 26: Global Internet Advertising Market by Type 2018
  • Exhibit 27: Global Internet Advertising Market by Type 2013-2018 (US$ billion)
  • Exhibit 28: Global Internet Advertising Market by Type 2013-2018
  • Exhibit 29: Global Paid Search Internet Advertising Market 2013-2018 (US$ billion)
  • Exhibit 30: Global Display Internet Advertising Market 2013-2018 (US$ billion)
  • Exhibit 31: Global Classified Internet Advertising Market 2013-2018 (US$ billion)
  • Exhibit 32: Global Internet Advertising Market by Type 2013-2018 (US$ billion)
  • Exhibit 33: Global Internet Advertising Market by Type 2013-2018
  • Exhibit 34: Global Internet Advertising Market by Geographical Segmentation 2013
  • Exhibit 35: Global Internet Advertising Market by Geographical Segmentation (US$ billion)
  • Exhibit 36: Global Internet Advertising Market by Geographical Segmentation 2013-2018
  • Exhibit 37: Global Internet Advertising Market in the Americas 2013-2018 (US$ billion)
  • Exhibit 38: Key Figures of North America in 2013
  • Exhibit 39: Global Internet Advertising Market in the EMEA Region 2013-2018 (US$ billion)
  • Exhibit 40: Global Internet Advertising Market in the APAC Region 2013-2018 (US$ billion)
  • Exhibit 41: Global Internet Advertising Market by Geography 2013-2018 (US$ billion)
  • Exhibit 42: Global Internet Advertising market by Geographical Segmentation 2013-2018 (US$ billion)
  • Exhibit 43: Global Internet Penetration
  • Exhibit 44: eBay: Business Segmentation by Revenue 2013
  • Exhibit 45: eBay: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 46: eBay: Geographical Segmentation by Revenue 2013
  • Exhibit 47: Facebook: Business Segmentation by Revenue 2013
  • Exhibit 48: Facebook: Business Segmentation by Revenue 2012 and 2013
  • Exhibit 49: Facebook: Geographical Segmentation by Revenue 2013
  • Exhibit 50: Google: Business Segmentation by Revenue 2013
  • Exhibit 51: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 52: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 53: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 54: Microsoft: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 55: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 56: Yahoo: Business Segmentation by Revenue
  • Exhibit 57: Business Segmentation by Revenue 2012 and 2013
  • Exhibit 58: Yahoo: Geographical Segmentation by Revenue 2013
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