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市場調查報告書

室內地理定位型搜尋·廣告的全球市場:2016年∼2020年

Global Indoor Location-based Search and Advertising Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 312938
出版日期 內容資訊 英文 75 Pages
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室內地理定位型搜尋·廣告的全球市場:2016年∼2020年 Global Indoor Location-based Search and Advertising Market 2016-2020
出版日期: 2016年11月02日 內容資訊: 英文 75 Pages
簡介

全球室內地理定位型搜尋·廣告市場預測在2016年∼2020年間,將以45.95%的年複合成長率 (CAGR) 擴大。

本報告提供全球室內地理定位型搜尋·廣告市場相關調查分析,提供您市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 各用途的市場分類

  • 市場規模與預測

第7章 各技術的市場分類

  • 市場規模與預測

第8章 各終端用戶的市場分類

  • 市場規模與預測

第9章 地理區分

  • 市場規模與預測

第10章 市場成長因素

第11章 市場成長因素的影響

第12章 市場課題

第13章 成長因素與課題的影響

第14章 市場趨勢

第15章 業者情勢

  • 競爭模式
  • 主要供應商分析
  • 其他卓越供應商

第16章 附錄

  • 簡稱清單

第17章 關於Technavio

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目錄
Product Code: IRTNTR10690

About Location-Based Search and Advertising

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry.

Technavio's analysts forecast the global location-based search and advertising market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global location-based search and advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the annual sales of advertisements by fast moving consumer goods (FMCG) companies, automobile companies, educational institutions, sports industry, and local restaurants and food joints.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • AdMoove (HiMedia)
  • Foursquare
  • Groupon
  • Near
  • xAD

Other Prominent Vendors

  • Adfalcon (Noquoush)
  • Aislelabs
  • Appello Systems
  • Badoo, bfonics
  • BLIP Systems A/S
  • Burpple
  • COUPIES
  • Facebook
  • Gimble
  • Hungry Go Where (SingTel)
  • Intersec
  • Jatis Mobile
  • Komli Mobile
  • Millennial Media (Verizon)
  • Madvertise media (Mobile Network Group)
  • Nexage (Verizon)
  • NeoMedia
  • Ping Mobile
  • Polaris Wireless
  • Proxama, Scanbuy
  • Shopkick (SK Planet)
  • ShowNearby (Honeybay)
  • Social Retail
  • Sprooki
  • Thinknear (TeleNav)
  • Thumbvista
  • Verve Wireless
  • Vouchercloud (Vodafone)
  • Waze (Google)
  • Weve (O2)
  • Wimdu
  • Yoose

Market driver

  • Reduced cost of marketing and enhanced consumer outreach
  • For a full, detailed list, view our report

Market challenge

  • Lack of awareness
  • For a full, detailed list, view our report

Market trend

  • Integration of location-based search with social networking websites
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by application

  • Market size and forecast

PART 07: Market segmentation by technology

  • Market size and forecast

PART 08: Market segmentation by end-user's point of presence

  • Market size and forecast

PART 09: Geographical segmentation

  • Market size and forecast

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Service offerings
  • Exhibit 02: LBA value chain
  • Exhibit 03: Factors influencing LBA market
  • Exhibit 04: Benefits of location to mobile marketing and advertising
  • Exhibit 05: Importance of location data
  • Exhibit 06: Time spent
  • Exhibit 07: Audience reach
  • Exhibit 08: Global public Wi-Fi hotspots 2015-2020 ($ millions)
  • Exhibit 09: Global indoor location-based search and advertising market 2015-2020 ($ millions)
  • Exhibit 10: Five forces analysis
  • Exhibit 11: Global indoor location-based search and advertising market segmentation by application 2015-2020 ($ millions)
  • Exhibit 12: Global indoor location-based search and advertising market by search application 2015-2020 ($ millions)
  • Exhibit 13: Global indoor location-based search and advertising market by messaging application 2015-2020 ($ millions)
  • Exhibit 14: Global indoor location-based search and advertising market by display application 2015-2020 ($ millions)
  • Exhibit 15: Global indoor location-based search and advertising market segmentation by technology 2015-2020 ($ millions)
  • Exhibit 16: Global indoor location-based search and advertising market by push technology 2015-2020 ($ millions)
  • Exhibit 17: Global indoor location-based search and advertising market by pull technology 2015-2020 ($ millions)
  • Exhibit 18: Global indoor location-based search and advertising market segmentation by end user's point of presence 2015-2020 ($ millions)
  • Exhibit 19: Global indoor location-based search and advertising market from retail outlets 2015-2020 ($ millions)
  • Exhibit 20: Global indoor location-based search and advertising market from public places 2015-2020 ($ millions)
  • Exhibit 21: Global indoor location-based search and advertising market from airports 2015-2020 ($ millions)
  • Exhibit 22: Global indoor location-based search and advertising market from hospitals 2015-2020 ($ millions)
  • Exhibit 23: Global indoor location-based search and advertising market from other places 2015-2020 ($ millions)
  • Exhibit 24: Global indoor location-based search and advertising market by geography 2015-2020 ($ millions)
  • Exhibit 25: Indoor location-based search and advertising market in the Americas 2015-2020 ($ millions)
  • Exhibit 26: Indoor location-based search and advertising market in EMEA 2015-2020 ($ millions)
  • Exhibit 27: Indoor location-based search and advertising market in APAC 2015-2020 ($ millions)
  • Exhibit 28: Mobile phone internet user penetration
  • Exhibit 29: Impact of drivers
  • Exhibit 30: Customers denied online purchase due to inaccuracy of search on smartphones (%)
  • Exhibit 31: Impact of drivers and challenges
  • Exhibit 32: Apple: Geographical segmentation by revenue 2015
  • Exhibit 33: Foursquare: Product offerings
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