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市場調查報告書

全球地理定位的搜尋及廣告市場

Global Enterprise Location-based Search and Advertisement Market 2014-2018

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 312935
出版日期 內容資訊 英文 59 Pages
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全球地理定位的搜尋及廣告市場 Global Enterprise Location-based Search and Advertisement Market 2014-2018
出版日期: 2014年09月17日 內容資訊: 英文 59 Pages
簡介

利用地理定位的搜尋及廣告,預計在行動廣告產業大幅成長。全球地理定位的搜尋及廣告市場,預計從2013年到2018年,以43.15%的年複合成長率擴大。

本報告提供全球地理定位的搜尋及廣告市場趨勢與成長預測、各應用領域及地區別趨勢、市場成長因素和課題、主要供應商分析等。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第7章 各應用領域的市場區隔

  • 全球地理定位的搜尋及廣告市場:各應用領域
  • 搜尋
  • 通訊
  • 顯示器

第8章 地理區隔

  • 全球地理定位的搜尋及廣告市場:各地區
  • 亞太地區
  • EMEA
  • 南北美洲

第9章 購買標準

第10章 市場成長因素

第11章 成長因素與其影響

第12章 市場課題

第13章 成長因素與課題的影響

第14章 市場趨勢

第15章 趨勢與其影響

第16章 業者情勢

  • 競爭模式
    • M&A
  • 市場佔有率分析
  • 其他卓越供應商

第17章 主要供應商分析

  • AdMoove
  • Foursquare Labs
  • Groupon, Inc
  • Jiepang
  • xAD, Inc.

第18章 相關報告

目錄
Product Code: IRTNTR4146

About Global Enterprise Location-based Search and Advertising

The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.

TechNavio's analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.

Covered in this Report

The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio's report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • AdMoove
  • Foursquare Labs
  • Groupon
  • Jiepang API
  • xAD

Other Prominent Vendors

  • Appello Systems
  • Apple
  • AT&T Mobility
  • Badoo
  • Bharti Airtel
  • BLIP Systems
  • COUPIES
  • Facebook
  • France Telecom
  • Gbanga
  • Google
  • HERE (Nokia)
  • Hibu
  • Intersec
  • Loopt
  • Madvertise
  • Millennial Media
  • MTN Group
  • NeoMedia
  • Nexage
  • Placecast
  • Proxama
  • Proximus Mobility
  • Shopkick
  • Taganode.com
  • Taptu
  • TeleCommuniations Systems
  • Telemap
  • TeleNav
  • Telenity
  • TomTom
  • Vodafone Group
  • Vouchercloud
  • Waze (Google)
  • Weve
  • Yelp
  • YourbanDeals
  • Yowza

Market Driver

  • Reduction in Marketing Cost and Enhanced Reach

For a full, detailed list, view our report

Market Challenge

  • Issues Faced by Enterprises and Consumers Due to Complex Technology

For a full, detailed list, view our report

Market Trend

  • Increased Use of Proximity Beacon Technology by Enterprises

For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Application

  • 07.1. Global Enterprise Location-based Search and Advertisement market by Application 2013-2018
  • 07.2. Global Enterprise Location-based Search and Advertisement market by Search
  • 07.3. Global Enterprise Location-based Search and Advertisement market by Messaging
  • 07.4. Global Enterprise Location-based Search and Advertisement market by Display

08. Geographical Segmentation

  • 08.1. Global Enterprise Location-based Search and Advertisement market by Geographical Segmentation 2013-2018
  • 08.2. Global Enterprise Location-based Search and Advertisement market in the APAC Region
  • 08.3. Global Enterprise Location-based Search and Advertisement market in the EMEA Region
  • 08.4. Global Enterprise Location-based Search and Advertisement market in the Americas
    • Function of Location-based Advertising Ecosystem

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

  • 16.1. Competitive Scenario
    • 16.1.1. Mergers and Acquisitions
  • 16.2. Market Share Analysis 2013
  • 16.3. Other Prominent Vendors

17. Key Vendor Analysis

  • 17.1. AdMoove
    • 17.1.1. Key Facts
    • 17.1.2. Product Segmentation
    • 17.1.3. Business Overview
    • 17.1.4. SWOT Analysis
  • 17.2. Foursquare Labs
    • 17.2.1. Key Facts
    • 17.2.2. Business Overview
    • 17.2.3. Product Segmentation
    • 17.2.4. Business Strategy
    • 17.2.5. Recent Developments
    • 17.2.6. SWOT Analysis
    • 17.2.7. Strengths
    • 17.2.8. Weaknesses
    • 17.2.9. Opportunities
    • 17.2.10. Threats
  • 17.3. Groupon, Inc
    • 17.3.1. Key Facts
    • 17.3.2. Business Overview
    • 17.3.3. SWOT Analysis
  • 17.4. Jiepang
    • 17.4.1. Key Facts
    • 17.4.2. Business Overview
    • 17.4.3. SWOT Analysis
  • 17.5. xAD, Inc.
    • 17.5.1. Key Facts
    • 17.5.2. Business Overview
    • 17.5.3. SWOT Analysis

18. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Location-based Advertising
  • Exhibit 3: Global Enterprise Location-based Search and Advertising Market Overview
  • Exhibit 4: Global Enterprise Location-based Search and Advertisement market 2013-2018(US$ million)
  • Exhibit 5: Global Enterprise Location-based Search and Advertisement market by Application
  • Exhibit 6: Global Enterprise Location-based Search and Advertisement Market by Geographical Segmentation 2013
  • Exhibit 7: Function of Location-based Advertising Ecosystem
  • Exhibit 8: Foursquare Labs: Product Segmentation 2013
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