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全球行動附加價值服務 (VAS) 市場

Global Mobile Value-Added Services (VAS) Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 311634
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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全球行動附加價值服務 (VAS) 市場 Global Mobile Value-Added Services (VAS) Market 2017-2021
出版日期: 2017年04月26日 內容資訊: 英文 60 Pages
簡介

行動附加價值服務,可定義為語音通訊服務之外的行動服務供應商提供的有益的行動服務。傳統上,行動服務供應商只提供語音通訊,不過,迅速的技術進步,造成語音通訊服務以外的行動服務進化,手機用戶可使用行動電話和平板電腦,利用短訊服務 (SMS) 、多媒體訊息服務 (MMS) 及照片等幾個非語音目的服務,上網服務,及行動電子商務、行動銀行。全球行動附加價值服務 (VAS) 市場,預計從2017年到2021年,以17.65%的年複合成長率擴大。

本報告提供全球行動附加價值服務 (VAS) 市場相關調查,市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,主要供應商和競爭情形等相關彙整。

第1章 摘要整理

第2章 調查範圍

第3章 調查手法

第4章 簡介

  • 市場概況

第5章 市場形勢

  • 市場概要
  • 市場規模與預測

第6章 波特的五力分析

第7章 行動附加價值服務 (VAS)的全球市場:各平台

  • 行動網際網路服務
  • 行動傳訊服務

第8章 行動網際網路服務市場:各產品

  • 行動電子商務
  • 行動金融
  • 行動定位服務 (LBS) 、廣告
  • 電子郵件、即時通訊軟體 (IM)
  • 行動音樂
  • 手機遊戲
  • 行動影片
  • 行動出版、學習
  • 行動影像

第9章 行動傳訊服務市場:各產品

  • SMS
  • MMS

第10章 行動附加價值服務 (VAS)的全球市場:地區區分

  • 亞太地區
  • 南北美洲
  • 歐洲、中東、非洲

第11章 決策架構

第12章 市場的推動要素與課題

  • 推動市場要素
  • 推動市場要素的影響
  • 市場課題
  • 課題的影響

第13章 市場趨勢

  • 利用了地理定位的行動附加價值服務的引進
  • 行動電子商務的擴大
  • 使用了地理定位的遊戲受歡迎

第14章 供應商環境

  • 競爭模式

圖表一覽

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目錄
Product Code: IRTNTR11369

About Mobile VAS

Mobile value-added services (VAS) are user-friendly and convenient to use. These services help users save much time and effort. For instance, users can download music or videos, read news headlines, and book tickets at their convenience without the constraints of time and place. It becomes easier for end-users to search for a location, find directions, avail location-based advertising for their requirements, and find friends using location-enabled VAS.

Technavio's analysts forecast the global mobile VAS market to grow at a CAGR of 17.65% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile VAS market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of mobile VAS.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Mobile VAS Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • America Movil
  • Apple
  • Comviva Technologies
  • Google

Other Prominent Vendors

  • AT&T
  • Blackberry
  • CanvasM Technologies
  • KongZhong
  • Near (AdNear)
  • Nokia
  • OnMobile
  • Samsung
  • Sprint
  • Vodafone
  • ZTE Corporation

Market driver

  • Increased adoption of mobile broadband
  • For a full, detailed list, view our report

Market challenge

  • High bargaining power of communication service providers
  • For a full, detailed list, view our report

Market trend

  • Adoption of location-enabled mobile VAS
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast

PART 06: Five forces analysis

  • Five forces analysis

PART 07: Market segmentation by platform

  • Mobile Internet services
  • Mobile messaging services

PART 08: Mobile Internet services market segmentation by product

  • Mobile commerce
  • Mobile money
  • Mobile LBS/advertising
  • E-mail and IM
  • Mobile music
  • Mobile games
  • Mobile video
  • Mobile publication/learning
  • Mobile image

PART 09: Mobile messaging services market segmentation by product

  • SMS
  • MMS

PART 10: Geographical segmentation

  • APAC
  • Americas
  • EMEA

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 13: Market trends

  • Adoption of location-enabled mobile VAS
  • Increased use of mobile commerce
  • Popularity of location-based games
  • Increased adoption of IM applications

PART 14: Vendor landscape

  • Competitive scenario

List of Exhibits

  • Exhibit 01: VAS value chain
  • Exhibit 02: Global LTE subscriptions 2015 by region (% share)
  • Exhibit 03:G network deployment 2015-2025
  • Exhibit 04: Global digital statistics for 2015 and 2020
  • Exhibit 05: Global percentage of subscribers using applications in smart devices 2016 (%)
  • Exhibit 06: Average time spent on online applications 2016
  • Exhibit 07: Global mobile VAS market 2016-2021 ($ billions)
  • Exhibit 08: Mobile operator revenues 2016-2021 ($ trillions)
  • Exhibit 09: Five forces analysis
  • Exhibit 10: Global mobile VAS market: Segmentation by platform 2016-2021 ($ billions)
  • Exhibit 11: Global mobile VAS market by platform in 2016 and 2021 (% share)
  • Exhibit 12: Global mobile VAS market by mobile Internet services 2016-2021 ($ billions)
  • Exhibit 13: Global mobile VAS market by mobile messaging services 2016-2021 ($ billions)
  • Exhibit 14: Global mobile Internet services market by product 2016-2021 ($ billions)
  • Exhibit 15: Global mobile Internet services market by mobile commerce 2016-2021 ($ billions)
  • Exhibit 16: Global mobile Internet services market by mobile money 2016-2021 ($ billions)
  • Exhibit 17: Global mobile Internet services market by mobile LBS/advertising segment 2016-2021 ($ billions)
  • Exhibit 18: Global mobile Internet services market by e-mail and IM segment 2016-2021 ($ billions)
  • Exhibit 19: Global mobile Internet services market by mobile music segment 2016-2021 ($ billions)
  • Exhibit 20: Global mobile Internet services market by mobile games segment 2016-2021 ($ billions)
  • Exhibit 21: Global mobile Internet services market by mobile video 2016-2021 ($ billions)
  • Exhibit 22: Global mobile Internet services market by mobile publication/learning 2016-2021 ($ billions)
  • Exhibit 23: Global mobile Internet services market by mobile image segment 2016-2021 ($ billions)
  • Exhibit 24: Global mobile messaging services market: Segmentation by product 2016-2021 ($ billions)
  • Exhibit 25: Global mobile messaging services market by product in 2016 and 2021 (% share)
  • Exhibit 26: Global mobile messaging services market by SMS 2016-2021 ($ billions)
  • Exhibit 27: Global mobile messaging services market by MMS segment 2016-2021 ($ billions)
  • Exhibit 28: Global mobile VAS market: Segmentation by geography 2016-2021 ($ billions)
  • Exhibit 29: Global mobile VAS market by geography in 2016 and 2021 (% share)
  • Exhibit 30: Mobile VAS market in APAC 2016-2021 ($ billions)
  • Exhibit 31: Mobile VAS market in Americas 2016-2021 ($ billions)
  • Exhibit 32: Mobile VAS market in EMEA 2016-2021 ($ billions)
  • Exhibit 33: Global mobile computing devices market 2016-2021 (billion units)
  • Exhibit 34: Mobile broadband subscriptions by the end of 2016 (millions)
  • Exhibit 35: Impact of drivers
  • Exhibit 36: Impact of challenges
  • Exhibit 37: Percentage of Internet users noticing ads on smartphones in the US 2011-2015
  • Exhibit 38: Other prominent vendors
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