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市場調查報告書

全球可由程式控制的影音市場未來趨勢

Global Programmatic Video Market 2014-2018

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 311629
出版日期 內容資訊 英文 61 Pages
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全球可由程式控制的影音市場未來趨勢 Global Programmatic Video Market 2014-2018
出版日期: 2014年08月27日 內容資訊: 英文 61 Pages
簡介

可由程式控制的影音,是線上廣告中高成長率的新領域。這個系統,是透過廣告交易平臺即時自動購買廣告時段,針對目標客戶播放影音廣告。在廣告代理店方面,可使用這個系統,利用演算法購買廣告用媒體,提供可測量廣告效果和投資報酬率的平台。簡單來說,這個系統可定義為廣告時段銷售者和購買者可透過技術基礎設施接觸的平台。全球可由程式控制的影音市場2013∼2018年的年複合成長率(CAGR)推算達到20.64%。

本報告提供全球的可由程式控制的影音(程控式影音廣告)市場相關分析、市場概要和結構、市場規模趨勢(今後5年的預測值)、各地區的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介、今後的市場機會等調查、考察。

第1章 摘要整理

第2章 簡稱集

第3章 分析範圍

  • 市場概要
  • 主要的產品與服務

第4章 市場分析技術

  • 市場分析的流程
  • 分析方法

第5章 簡介

第6章 市場環境

  • 市場概況
  • 市場規模與其預測
  • 波特的五力分析

第7章 各地區的分析

  • 全球可由程式控制的影音市場:各地區的詳細趨勢(今後6年份)
  • 南北美洲市場
  • 歐洲、中東、非洲(EMEA)地區市場
  • 亞太地區市場

第8章 主要國家市場

  • 美國
  • 英國
  • 日本

第9章 購買標準

第10章 促進市場成長的要素

第11章 推動因素與其影響力

第12章 市場課題

第13章 推動因素、課題的影響力

第14章 市場趨勢

第15章 市場趨勢與其影響

第16章 供應商環境

  • 競爭方案
    • 企業合併、收購(M&A)
  • 其他的著名供應商

第17章 主要供應商分析

  • Adap.tv
    • 主要資料
    • 產業概要
    • 產品結構
    • 主要企業據點
    • 產業策略
    • 近幾年的動向
    • SWOT分析
  • BrightRoll
  • SpotXchange
  • Tremor Video

第18章 其他相關分析

圖表一覽

目錄
Product Code: IRTNTR4042

About Programmatic Video

Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.

TechNavio's analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.

TechNavio's report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Adat.tv
  • BrightRoll
  • SpotXchange
  • Tremor Video

Other Prominent Vendors

  • Adconion Media Group
  • Convertro
  • Criteo
  • Darriens Media Exchange
  • Kontera
  • LiveRail
  • Microsoft
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • Stickyads.tv
  • TubeMogul

Market Driver

  • Increased Spending through Online Shopping

For a full, detailed list, view our report

Market Challenge

  • Privacy and Security Concerns of Brands

For a full, detailed list, view our report

Market Trend

  • Rapid Growth in Programmatic Spending

For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Geographical Segmentation

  • 07.1. Global Programmatic Video Market by Geographical Segmentation 2013-2018
  • 07.2. Global Programmatic Video Market in the Americas Region
    • 07.2.1. Market Size and Forecast
  • 07.3. Programmatic Video Market in the EMEA Region
    • 07.3.1. Market Size and Forecast
  • 07.4. Programmatic Video Market in the APAC
    • 07.4.1. Market Size and Forecast

08. Key Leading Countries

  • 08.1. US
  • 08.2. UK
  • 08.3. Japan

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

  • 16.1. Competitive Scenario
    • 16.1.1. Mergers and Acquisitions
  • 16.2. Other Prominent Vendors

17. Key Vendor Analysis

  • 17.1. Adap.tv
    • 17.1.1. Key Facts
    • 17.1.2. Business Overview
    • 17.1.3. Product Segmentation
    • 17.1.4. Key Locations
    • 17.1.5. Business Strategy
    • 17.1.6. Recent Developments
    • 17.1.7. SWOT Analysis
  • 17.2. BrightRoll
    • 17.2.1. Key Facts
    • 17.2.2. Business Overview
    • 17.2.3. Applications
    • 17.2.4. Key Locations
    • 17.2.5. Business Strategy
    • 17.2.6. Recent Developments
    • 17.2.7. SWOT Analysis
  • 17.3. SpotXchange
    • 17.3.1. Key Facts
    • 17.3.2. Business Overview
    • 17.3.3. Recent Developments
    • 17.3.4. SWOT Analysis
  • 17.4. Tremor Video
    • 17.4.1. Key Facts
    • 17.4.2. Business Overview
    • 17.4.3. Business Strategy
    • 17.4.4. Recent Developments
    • 17.4.5. SWOT Analysis

18. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Benefits of Programmatic Video
  • Exhibit 3: Global Programmatic Video Market 2013-2018 (US$ million)
  • Exhibit 4: Global Programmatic Video Market by Geographical Segmentation for 2013 and 2018 (US$ millions)
  • Exhibit 5: Global Programmatic Video Market by Geographical Segmentation for 2013 and 2018 (US$ millions)
  • Exhibit 6: Programmatic Video Market in Americas for 2013 and 2018 (US$ millions)
  • Exhibit 7: Programmatic Video Market in EMEA for 2013 and 2018 (US$ millions)
  • Exhibit 8: Programmatic Video Market in APAC for 2013 and 2018 (US$ millions)
  • Exhibit 9: Programmatic Video Market in US for 2013 and 2018 (US$ millions)
  • Exhibit 10: Programmatic Video Market in UK for 2013 and 2018 (US$ millions)
  • Exhibit 11: Programmatic Video Market in Japan for 2013 and 2018 (US$ millions)
  • Exhibit 12: Global Online Advertising Spending for 2013 and 2018 (US$ millions)
  • Exhibit 13: Global Programmatic Spending Spending for 2013 and 2018 (US$ millions)
  • Exhibit 14: Adap.tv : Product Segmentation 2013
  • Exhibit 15: Adap.tv : Key Locations
  • Exhibit 16: BrightRoll: Applications
  • Exhibit 17: BrightRoll: Key Locations
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