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市場調查報告書

美國的DTT市場 - 產業分析 (2015∼2019年)

DTT Market in the US - Industry Analysis 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 310400
出版日期 內容資訊 英文 59 Pages
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美國的DTT市場 - 產業分析 (2015∼2019年) DTT Market in the US - Industry Analysis 2015-2019
出版日期: 2015年10月21日 內容資訊: 英文 59 Pages
簡介

DTT是類比TV的演進、發展形。DTT使用無線電周波提供地面的廣播,不需要衛星。周波可以天線和調諧器接收,帶給類比TV各種優點,也是最大的免費TV平台。

本報告提供美國的DTT市場目前方案和成長的展望,專家意見為基礎的市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 終端用戶的分類
  • 基準年
  • 供應商的分類
  • 市場規模檢測與分類
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

第5章 市場概要

  • DTT的價值鏈

第6章 市場展望

  • 市場概要
  • 產品生命週期
  • 市場規模與預測
  • 波特的五力分析

第7章 各家庭的使用TV技術

  • 美國家庭中TV技術的分類

第8章 各收益類型的市場分類

  • 美國的各收益類型的DTT市場 (2014年)

第9章 市場促進要素

第10章 促進要素與其影響

第11章 市場課題

第12章 促進要素的影響與課題

第13章 市場趨勢

第14章 供應商的展望

  • 競爭方案
  • 競爭分析
  • 其他重要供應商

第15章 主要供應商分析

  • CBS
  • Fox Broadcasting
  • NBCUniversal Media
  • Time Warner Cable
  • Viacom

第16章 相關報告

第17章 關於Technavio

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目錄
Product Code: IRTNTR7297

About DTT

DTT is an advanced and upgraded version of analog TV. DTT offers land-based broadcasting services using radio signals for transmission, eliminating the need for satellites. These signals can be received using antennas and tuners. DTT offers various benefits over analog TV and is the largest free-to-air TV platform.

TechNavio's analysts forecast the DTT market in the US to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the digital terrestrial transmission (DTT) market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from subscriptions of DTT and revenue from advertising.

The market is highly fragmented with the presence of large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

TechNavio's report, DTT Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the DTT market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key vendors

  • CBS
  • Fox Broadcasting
  • NBCUniversal
  • Time Warner Cable
  • Viacom

Other Prominent Vendors

  • American Broadcasting
  • Azteca
  • PBS
  • Telemundo
  • CW
  • Walt Disney

Market driver

  • Increased bundling of services
  • For a full, detailed list, view our report

Market challenge

  • Intense competition
  • For a full, detailed list, view our report

Market trend

  • Evolution of pick-and-pay services
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • End-user segments
  • Base year
  • Vendor segmentation
  • Market size calculation and segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market description

  • DTT value chain

PART 06: Market landscape

  • Market overview
  • Product life cycle
  • Market size and forecast
  • Five forces analysis

PART 07: TV technologies used by households

  • Segmentation of TV technologies by households in US

PART 08: Market segmentation by revenue type

  • DTT market in US by revenue type 2014

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Competitive analysis
  • Other prominent vendors

PART 15: Key vendor analysis

  • CBS
  • Fox Broadcasting
  • NBCUniversal Media
  • Time Warner Cable
  • Viacom

PART 16: Appendix

  • List of abbreviation

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: DTT market in US by revenue type
  • Exhibit 02: Product offerings
  • Exhibit 03: DTT market in US 2014-2019 ($ billions)
  • Exhibit 04: DTT market in US 2014-2019 (million households)
  • Exhibit 05: DTT market in US by ARPU 2014-2019 ($)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Share of TV technologies by households in US 2014
  • Exhibit 08: DTT market in US by revenue type 2014
  • Exhibit 09: DTT market in US by revenue type 2014-2019
  • Exhibit 10: Impact of drivers
  • Exhibit 11: Impact of drivers and challenges
  • Exhibit 12: CBS: Business segmentation 2014 by revenue
  • Exhibit 13: CBS: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 14: CBS: Geographical segmentation by revenue 2014
  • Exhibit 15: NBCUniversal: Business segmentation 2014 by revenue
  • Exhibit 16: NBCUniversal: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 17: NBCUniversal: Geographical segmentation by revenue 2014
  • Exhibit 18: Time Warner Cable: Business segmentation 2014 by revenue
  • Exhibit 19: Time Warner Cable: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 20: Viacom: Business segmentation 2014 by revenue
  • Exhibit 21: Viacom: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 22: Viacom: Geographical segmentation by revenue 2014
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